Apple Rivals Bought Twitter Ads Against the iPhone Event Today

Sapna Maheshwari, writing for Buzzfeed:

Nokia UK , Samsung, LG, and Microsoft’s Windows Phone all bought Twitter ads to show up at the top of users’ timelines on searches for “Apple” or “iPhones,” today, taking advantage of an event that generated more than 25,000 related tweets per minute. According to Twitter, that’s on par with the volume of tweets sent about Ryan Lochte and Michael Phelps’s race at the 2012 Olympics — in other words, huge.

But where was Jack Dorsey? At the Apple event.

Tuesday, 10 September 2013

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