Apple Passes Coca-Cola as Most Valuable Brand in Interbrand Rankings

Stuart Elliott, reporting for the NYT:

Not only has Apple replaced Coca-Cola as first among the 100 most valuable brands based on criteria that include financial performance, this is the first time that the soft drink known for slogans like โ€œItโ€™s the real thingโ€ has not been No. 1.

Number two: Google.

โ˜… Monday, 30 September 2013

Ads via The Deck Ads via The Deck