How Apple Makes the Mac Pro

Nice insights from Greg Koenig into the processes Apple is using:

What the Mac Pro video puts on display is Apple’s unique talent for bringing together disparate manufacturing technologies to produce incredible precision at extremely high volumes. Sure, having $140B in the bank and the ability to bring a mind boggling number of zeros to a purchase order has its benefits, but plenty of resource rich product companies would never think of combining processes in the manner that Apple does routinely (see: injection molding, machining, polishing and coating an iPhone 5c case). With the Mac Pro, Apple has elevated a relatively low-precision/low-tolerance process (deep draw stamping) used to make my dog’s water bowl and toilet brush canister into the creation of an aerospace grade piece of desktop jewelry.

Wednesday, 23 October 2013

Ads via The Deck Ads via The Deck