As you tap into the issue and the article, as you scroll through
the words, as the images zoom in and out, as you swipe to the next
article, and as you pinch back to the issue or the rack of issues,
it’s all fluid, it’s immersive. It’s an amazing confluence of
technology and media, and one that very much sparks that same
childlike sense of wonder Apple strives for in their products.
I got a sneak peek at the updated Loop Magazine app from Dalrymple the other day. Very impressive — far more interactive and, for lack of a better word, app-y.