‘People Who Have Been Briefed on the Plans’

Another gem from the Bloomberg iPhone claim chowder file, this one reported by Peter Burrows and Gregory Bensinger back in February 2011:

Apple has considered selling the new iPhone for about $200, without obligating users to sign a two-year service contract, said the person who has seen it. Android phones sell for a range of prices at AT&T Inc., Verizon Wireless and other carriers, and typically come with agreements that include a fee for broken contracts. The iPhone 4, sold in the U.S. by AT&T and Verizon Wireless, costs $200 to $300 when subsidized by a contract.

While Apple has aimed to unveil the device near mid-year, the introduction may be delayed or scrapped, the person said. Few Apple employees know the details of the project, the person said. Apple often works on products that donโ€™t get released. The prototype was about one-third smaller than the iPhone 4, and it had no โ€œhomeโ€ button, said the person, who saw it last year.

None of this is actually wrong, technically, given the “introduction may be delayed or scrapped” dodge — but none of this came to pass. None of it.

โ˜… Monday, 11 November 2013

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