Paul Goldberger, writing for Vanity Fair, on Jony Ive and Marc Newson’s collaboration for Product Red:
In 2007, at Larry Gagosian’s town house, following the opening of
the Newson show, Bono spoke to Newson about the possibility of
doing something for Product (Red). Bono has also known Ive for
years. They met through Steve Jobs, whom Bono had approached back
in 2004 when the iPod was new, offering his band, U2, for an iPod
commercial. Part of the deal included a special-edition iPod that
Bono had requested, manufactured in black with a red dial. (At the
time, iPods came only in white.) When the deal seemed like it
might founder, Ive was dispatched in person to take the prototype
black-red iPod to Bono at his home in Dublin. The two men went
drinking in a pub and sorted out the remaining issues in the deal.
“Jony makes some of his greatest decisions while having a drink,”
Bono said to me over the phone, speaking from his home in France.