‘This Is What Happens When Analytics Make Decisions for You.’

Andy Beaumont, regarding his Tab Closed; Didn’t Read website:

What we’re witnessing here is the first wave of the second world pop-up war. Those of us who lived through the first one can only describe the horrors to our disbelieving children. This time though, the pop-ups are winning because we don’t yet have the tools to fight back. The web has seemingly evolved into something that actively antagonises people — why would anyone in their right mind hide the content that visitors are there to see?

In short, maybe they’re not in their right mind. This is what happens when analytics make decisions for you.

Whole piece is simply brilliant.

★ Thursday, 5 December 2013