Samsung to Take Over 60 Carphone Warehouse Stores in Europe

Vlad Savov, writing for The Verge:

60 Carphone Warehouse stores across Western Europe will be converted into dedicated Samsung outlets, according to a company press release and spokesperson. The European phone retailer, which has some 1,400 stores across the continent, will continue to operate the shops in question, but they’ll sell only Samsung gear, spanning “products across Samsung’s full range of mobiles, tablets, laptops and wearables.”

The planned overhaul will take place over the next three months and follows the successful pilot operation of three such Samsung stores in Spain. It adds significantly to Samsung’s retail footprint in Europe. The UK, Ireland, Germany, Spain, Portugal, Sweden, and the Netherlands will all see familiar Carphone Warehouse locations turning into Samsung retail stores “with a premium look and feel.”

Let me guess: they’re going to look like Microsoft Stores.

Wednesday, 29 January 2014

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