On January 24, 1984, Apple introduced the Macintosh. And with it a
promise that the power of technology, put in the hands of
everyone, could change the world. On January 24, 2014, we sent 15
camera crews all over the world to show how that promise has
become a reality.
From sunrise in Melbourne to nightfall in Los Angeles, they
documented people doing amazing things with Apple products. They
shot over 70 hours of footage — all with the iPhone 5s.
One of the first phone calls at the beginning of the project was
from Lee Clow, the ad agency creative director behind the iconic
commercial that launched Macintosh in 1984, to Ridley Scott, who
directed it. From the start, they knew the right director this
time around was Scott’s son Jake.