Thursday, Mr. Cook reiterated that Apple plans to enter a new
category this year. Apple watchers are speculating about wearable
devices or a new television platform.
“There will be new categories. We’re not ready to talk about it,
but we’re working on some really great stuff,” Mr. Cook said. When
asked whether a new product category could mean an improvement on
an existing product like an iPad Air, a lighter version of its
tablet computer, or new services such as mobile payments, Mr. Cook
declined to comment.
He said that anyone “reasonable” would consider what Apple is
working on as new categories.