Kate Kaye, reporting for Ad Age:
The lack of data both companies deliver is frustrating for
marketers because these notoriously opaque giants sit atop
incredible troves of information about what consumers actually buy
and like, as well as who they are and where they live. One person
familiar with the situation exec said Apple’s refusal to share
data makes it the best-looking girl at the party, forced to wear a
bag over her head.
Interesting take on Apple’s advertising initiatives, but it seems like the ad industry just doesn’t get it that Apple cares more about its customers — their experience, their privacy — than the advertisers. I also detect a sense of entitlement — not just that they want this personal information, but that they think they should have it.
★ Tuesday, 18 February 2014