The experience of signing up for UltraViolet is completely unlike
signing up for an AppleID or Amazon account.
First, you have to sign up for an UltraViolet account at UVVU.com,
a logical, easy-to-remember (not really) acronym for a service
that legally can’t live on an individual studio or recognized
Second, you need to sign up for an UltraViolet-backed service like
Flixster, formerly owned by Fox and now owned by Veronica Mars
distributor Warner Bros. When forced to use UltraViolet, I prefer
Vudu, even though it’s owned by Walmart. Other options include
CinemaNow (Best Buy) and Target Ticket (Target).
And possibly third, you may find that the service that you chose
is “already linked to an UltraViolet account.” You may have signed
up in the past and forgot about it, back when the service in
question was owned by a different company or went by another name
or identity. (Flixster, for example, snagged its first big wave of
users as a Facebook app.) Or you might have tried to redeem a
digital copy of a disc from a studio that doesn’t give you the
option of redeeming via iTunes or Amazon.
What a mess. This turd of a system has no chance of long-term success with a process like this.
Ideas are nearly worthless; implementations mean everything.