‘There Were Some Interesting Bits’

Seth Weintraub, reviewing Haunted Empire:

The book concludes exactly how it has been prepared to conclude (sorry, no surprise ending). Apple is in a free fall (increasing sales numbers notwithstanding). Employees are leaving for Google and other Valley startups as soon as their stocks vest, if they can wait that long. Behind the scenes, morale is low and people are scrambling to find that lost sense of purpose. There is no room to believe that Apple could, in fact, have “its most innovative years in front of it”, to use Steve Jobs’s resignation words.

All of that said, I didn’t hate this book like a lot of other Apple reviewers did. I believe it is good for folks like us who often bathe ourselves in pro-Apple news and opinion to get an alternate reality that perhaps the mainstream sees more often in the 24-hour news/entertainment cycle. There were some interesting bits and, if nothing else, Kane’s view of Apple is somehow both cautionary and entertaining.

Weintraub’s is the least negative review I’ve seen — the only one that isn’t downright scathing.

Tuesday, 18 March 2014

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