Russell Holly, writing for Geek.com:
HTC and Samsung have something new popping up on their smartphones
every time you boot them up, and apparently the feature was
mandated by Google.
Android is not a household brand. Google is but, despite having a
significant portion of the global marketshare, their smartphone OS
is not. And as long as hardware manufacturers are allowed to
design their own user interfaces for Android, it’s going to be
very difficult for the average consumer to look at a Nexus 5, an
HTC One M8, and a Samsung Galaxy S5 and know that they are all
running the exact same operating system. Google is hoping to
change that, and one method the company has started to use is
mandating that the phrase “Powered by Android” be present
during the boot animation on new phones.
Yet another sign that Google’s relationship with Android OEMs is growing ever more adversarial. The handset makers do not want this — or at least the major ones like Samsung and HTC do not. Samsung and HTC want to promote their own brands, not “Android”. (If they wanted to promote Android, they’d have done so before Google mandated it.)
And this is quite different from the Windows and “Intel Inside” stickers that most PCs have shipped with for years — PC OEMs get paid for those promotions.
★ Saturday, 29 March 2014