On Yahoo’s Chances of Replacing Google as the Default Web Search on iOS

Danny Sullivan, on a Kara Swisher report that Marissa Mayer is trying to get Yahoo to replace Google as iOS’s default for web search:

The biggest challenge Yahoo has is that it lacks any solid search technology. Sure, Yahoo has some for very specialized things. But the core technology to sift through billions of pages across the web and ferret out relevant results? Yahoo gave all that up as part of its deal with Microsoft years ago. […]

Some might think that Yahoo doesn’t need to do as big a job as Google or Bing does. Maybe it just needs to focus on answering popular questions. That, however, overlooks the fact that if Yahoo can’t answer virtually every question tossed at it, consumers will get frustrated. For all the talk about mobile search, contextual search, popular answers, predictive search, local listings, it’s web search that remains the core foundation that everything is built off of. If you don’t have that foundation, everything can topple over.

As Sullivan points out, after the maps switch, Apple is probably more gun-shy about dropping Google as the default web search provider than they otherwise would have been.

Thursday, 17 April 2014

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