Bloomberg: Apple to Bake Shazam Song Recognition Into iOS 8

Adam Satariano:

The company is planning to unveil a song-discovery feature in an update of its iOS mobile software that will let users identify a song and its artist using an iPhone or iPad, said two people with knowledge of the product, who asked not to be identified because the feature isn’t public. Apple is working with Shazam Entertainment Ltd., whose technology can quickly spot what’s playing by collecting sound from a phone’s microphone and matching it against a song database. […]

Among the ways it can be used will be through Apple’s voice-activated search feature, Siri. An iPhone user will be able to say something like “what song is playing,” to find out the tune’s details, one person said.

Sounds like a great feature. (Why not just acquire Shazam, though?)

Update: Interesting theory from Sean Heber:

Maybe the Shazam/Siri rumor is based on a Siri API integrating existing Shazam app. No need to acquire in that case

I’d love to see Siri open up with an API for third-party app integration, but I’m not going to hold my breath on that one.

As for why Apple doesn’t “just acquire” them, as I glibly suggested above — ends up Shazam is shooting for an IPO this year with a valuation of $500 million.

Friday, 18 April 2014

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