Lots of comparisons to the MacBook Air during their announcement event. A decade ago, it was Apple that was comparing the Mac to the PC (in the long-running John Hodgman/Justin Long “Get a Mac” campaign) — now the tables are turned.
From everything I’ve read today (including Microsoft’s own blog announcement), they’ve designed the Surface more as a competitor to a Mac or PC laptop than as a competitor to the iPad. (In fact, they didn’t even announce an ARM-based smaller Surface, as was rumored.)
★ Tuesday, 20 May 2014