In a December letter to the Securities and Exchange
Commission, which was disclosed Tuesday, the search giant said
that it could be serving ads and other content on “refrigerators,
car dashboards, thermostats, glasses, and watches, to name just a
Google made the statement to help justify why it shouldn’t
disclose revenue generated from mobile devices, a figure the SEC
had requested and that companies like Facebook and Twitter both
disclose. Google argued that it doesn’t make sense to break out
mobile revenue since the definition of mobile will “continue to
evolve” as more “smart” devices roll out.
“Our expectation is that users will be using our services and
viewing our ads on an increasingly wide diversity of devices in
the future,” the company said in the filing.
What a depressing, oppressive view of the future.