Mr. Iovine, a longtime friend of Apple co-founder Steve Jobs, said
the two men’s titles would simply be “Jimmy and Dre.” They will
work with both Apple’s electronics and music-streaming divisions,
spending as much time at Apple’s Cupertino, Calif., campus as
necessary, while serving more broadly to bridge the cultural
divide between technology and entertainment industries.
“The ugly truth is that there is such a Berlin Wall between
Silicon Valley and L.A.,” Mr. Cook said in an interview. “The two
don’t respect each other, don’t understand each other.