Was she vocal when she did not like something we did? And how. (So
are Microsoft’s Frank Shaw and Google’s Rachel Whetstone, both of
whom can throw a pretty decent uppercut when they are not happy
with something we have written.)
That kind of hard driving is part and parcel to the business, even
if she was harder driving and, because of that, more successful
than most. As she once told me when we talked about her outsize
reputation in the tech press: “I am not here to make friends with
reporters, I am here to put a light on and sell Apple products.”
Right. Most of the complaints about Cotton from commentators boil down to Cotton having been really good at her job.
So let’s let her retire with some level of class, no matter how
many bare-knuckled bouts were had. Ironically, Cotton leaves just
ahead of Apple’s Worldwide Developers Conference, where there are
likely to be some big announcements that she would have been
central to carefully and meticulously rolling out.
Interesting. I’d been wondering whether WWDC would be her last hurrah.