Amazon is buying videogame streaming site Twitch for more than $1
billion to edge past Netflix and Youtube in a race for younger
viewers, according to a source.
Google had been in talks to acquire the company, but that deal
died, according to the source. Amazon then entered the picture and
completed what is one of its biggest acquisitions to date, this
For the uninitiated, Twitch is a platform for making and talking
about videos of videogame play. About a million users a month
record themselves playing videogames, while the rest — pegged at
50 million unique viewers in July — watch and comment on the
videos. In January, Twitch reported that 58 percent of its viewers
spent more than 20 hours per week on the site.
The future of TV is online streaming, not traditional “channels” that come through cable or satellite. It occurs to me that Google’s 2006 purchase of YouTube for $1.65 billion has proven to be one of the smartest and most important acquisitions of the Internet era. My son and his friends watch far more YouTube content than they do traditional TV. Cable TV is dying.