Amazon famously never gives sales figures for any of the devices
it sells, preferring to let its financial results do the talking.
Analysts can make estimates of how many devices have been sold,
based on their information from sales channels and any guidance
the company might give. But it’s not as definitive as, say, the
smartphone sales that Apple or BlackBerry include in their
financial figures. (They are now the only two companies which give
specific values for device sales in their financial results; Apple
goes farther by giving the revenue from those sales too.)
But we can have a stab at estimating how many Fire Phones are in
use, based on data from Chitika, which runs an ad network.
According to a release from Chitika, looking at activity on its ad
network in the 20 days after the Fire Phone’s release, the Fire
Phone accounted for 0.02% of activity — although a more precise
figure, in another graph, shows it as around 0.015%.