‘It’s Just a Watch’

New branding campaign from Pebble. I like it. The playful, casual, colorful tone suits Pebble well, and the emphasis on price and battery life plays to Pebble’s strengths.

What gives me pause, though, is the “Breathe, Jony” headline. That seems a little petty. Personal, not playful.

★ Tuesday, 30 September 2014