By John Gruber
Upgraded — Get a new MacBook every two years. From $36.06/month with AppleCare+ included.
Curious slogan, given that it can’t be a reference to how long it’s been since we’ve had an Apple special event. A reference to retina iMac displays, perhaps?
And as Jason Snell points out, they’re clearly referencing the classic six-color Apple logo. I love that.
(Wild guess: Perhaps the slogan suggests the return of Mac hardware in a variety of colors?)
★ Wednesday, 8 October 2014