When the iPad Was Rumored to Start at $1,000

Back in January 2010, the Wall Street Journal ran a report by Yukari Iwatani Kane and Geoffrey Fowler that contained this nugget:

Yair Reiner, an analyst for Oppenheimer & Co., said in a research note last month that the tablet would be priced at about $1,000, citing sources. One challenge: Apple’s MacBook laptops start at $999.

They bought the “about $1,000” part hook, line, and sinker, tweeting:

Exclusive: Apple to unveil a 10- to 11-inch tablet later this month for about $1,000. Shipping in March. http://on.wsj.com/70I9XL

When the iPad was unveiled, its actual starting price was half that, just $499.

In the wake of my piece last week on Apple Watch pricing, a few DF readers have emailed or tweeted to ask if that might not be what’s going on with the prices for the steel Apple Watch and gold Edition models. I don’t think so. Mainly because we already know Apple Watch’s starting price: $349 for the Sport model.

From what I’m hearing, I guessed pretty good last week: about $1,000 for Apple Watch, and $10,000+ for Edition. (I’m still thinking $749 starting price for the steel Apple Watch with Sport Band — roughly twice the price of the aluminum Sport model.)

Monday, 23 February 2015

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