‘Becoming Steve Jobs’ — New Book by Brent Schlender and Rick Tetzeli

Becoming Steve Jobs is a remarkable new book by Brent Schlender and Rick Tetzeli. Crown Publishing Group was gracious enough to send me an advance copy a few weeks ago, and I am delighted to be the first to announce it.

It is, in short, the book about Steve Jobs that the world deserves. You might wonder how such a book could be written without Jobs’s participation, but effectively, he did participate. Schlender, in his work as a reporter for The Wall Street Journal and Fortune, interviewed Jobs extensively numerous times spanning 25 years. Remember the 1991 joint interview with Jobs and Bill Gates? That was Schlender. As the book makes clear, Jobs and Schlender had a very personal relationship.

The book is smart, accurate, informative, insightful, and at times, utterly heartbreaking. Schlender and Tetzeli paint a vivid picture of Jobs the man, and also clearly understand the industry in which he worked. They also got an astonishing amount of cooperation from the people who knew Jobs best: colleagues past and present from Apple and Pixar — particularly Tim Cook — and his widow, Laurene Powell Jobs.

The book is an accurate, engaging retelling of the known history of Jobs’s life and career, but also contains a significant amount of new reporting. There are stories in this book that are going to be sensational. (I’ve promised to keep them to myself for now.) I’ll have much more to say about the book when it comes out, but for now, take my word for it and pre-order your copy now. It even has a great cover. Becoming Steve Jobs is going to be an essential reference for decades to come.

Monday, 2 March 2015

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