This is the age of writing iOS apps for love. […]
You the indie developer could become the next Flexibits. Could.
But almost certainly not. Okay — not.
What’s more likely is that you’ll find yourself working on a
Mobile Experience for a Big National Brand(tm) and doing the apps
you want to write in your spare time.
If there’s a way out of despair, it’s in changing our
There is so much that could and should and will be said about this. But the bottom line is that indie development for iOS and the App Store just hasn’t worked out the way we thought it would. We thought — and hoped — it would be like the indie Mac app market, only bigger. But it’s not like that at all.