Apple today announced that enhanced editions of all seven books in
J.K. Rowling’s Harry Potter series are now available exclusively
on the iBooks Store for readers around the world to enjoy on their
iPhone, iPad, iPod touch and Mac. Customers can download
individual books featuring full original text, interactive
animations and elaborate artwork bringing these beloved stories to
life in a unique way. Harry Potter fans will also find annotations
throughout their literary journey, written by the author herself.
“I’m thrilled to see the Harry Potter books so beautifully
realised on iBooks for the digital world; the artwork and
animations in these enhanced editions bring the stories alive in a
delightful new way,” said J.K. Rowling. […]
Until now, the Harry Potter digital books have only been
available for readers to purchase through the Pottermore Shop.
Starting today, iBooks users can experience the books with all
new exclusive custom covers for each title, and typography
including the custom Harry Potter typefaces and new section
headers and drop caps.
I’m intrigued about the strategic implications of an exclusive like this. But as a book reader, somehow it feels wrong for books to be “exclusive” to a proprietary software platform.