The Mill Blackbird

This is absolutely amazing:

Until now, automotive content has often been dictated or hampered by car availability, model revisions, limited access to locations and footage that can quickly become irrelevant. In collaboration with JemFX, Performance Filmworks and Keslow Camera, The Mill has created The Mill Blackbird which sets out to transform the way automotive advertising is made — it’s a car rig that can be shot at any time, in any location, without the need to rely on a physical car.

The Mill Blackbird is able to quickly transform its chassis to match the exact length and width of almost any car. Powered by an electric motor, it can be programmed to imitate acceleration curves and gearing shifts and the adjustable suspension alters ride height, rigidity and dampening to replicate typical driving characteristics.

★ Tuesday, 28 June 2016