Google Photos ‘Free Up Space’ Commercial

Do you smell smoke? That’s the aroma of a sick burn wafting out of Cupertino. This Google Photos commercial is running during the Olympics, and it absolutely nails Apple right where they deserve to be nailed. This commercial is going to turn millions of people with 16 GB iPhones into Google Photos users. Running out of space is a real problem that real people face — and once storage gets tight, it will remain tight until you get a new phone.

Update: In addition to 16 GB iPhones, Apple’s other problem is the meager 5 GB limit for the free tier of iCloud. I think the $1/month 50 GB plan is a great deal. It ought to be a no-brainer for anyone who can afford an iPhone in the first place. But there are a lot of people who simply won’t budge from “free”, even if it means putting up with the daily annoyance of warnings about storage limits being hit. I realize Apple is building up its “services” as a profit center, but 5 GB just isn’t enough for the free tier.

★ Monday, 8 August 2016