Tesla Increases Its Lead on the U.S. Luxury Sedan Market, Beating Mercedes, BMW, and Audi

Fred Lambert:

Tesla shocked the industry earlier this year when it confirmed having delivered 25,202 Model S sedans in the U.S. in 2015, which gave the company a 25% market share in the premium sedan market. For the first time, Tesla had surpassed market leaders like BMW and Mercedes. Furthermore, every single other large luxury sedan has seen its sales decrease during the same period.

Now the electric automaker is increasing its lead on the US luxury sedan market to such a point that the Model S is now twice as popular as the Mercedes S-Class or the BMW 7-Series. Tesla is literally selling more all-electric sedans in the US than Mercedes and BMW are selling S-Class and 7-Series combined.

I’m surprised at how few of these cars are sold overall, but it’s amazing that Tesla has already taken a commanding lead.

★ Thursday, 13 October 2016