The Unsung iPhone Sine Qua Non

Jean-Louis Gassée:

In retrospect, the ascendency of Smartphone 2.0 and the way it has shaped our culture seems obvious and natural. But the celebration and contemplation overlooks a crucial Sine Qua Non, a necessary (but not sufficient) condition: Unlocking the carriers’ grip on handset specifications, marketing, and content distribution.

More specifically, we owe Steve Jobs an enormous debt of gratitude for breaking the carriers’ backs (to avoid a more colorful phrase).

It wasn’t enough that it was revolutionary in both hardware and software. Apple needed something no major handset maker had ever gotten before, or has gotten since: total control.

Monday, 16 January 2017

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