Swatch Group Developing Its Own Watch OS

Corinne Gretler, reporting for Bloomberg:

Swatch Group AG said it’s developing an alternative to the iOS and Android operating systems for smartwatches as Switzerland’s largest maker of timepieces vies with Silicon Valley for control of consumers’ wrists.

The company’s Tissot brand will introduce a model around the end of 2018 that uses the Swiss-made system, which will also be able to connect small objects and wearables, Swatch Chief Executive Officer Nick Hayek said in an interview Thursday. The technology will need less battery power and it will protect data better, he said later at a press conference.

Worth noting: the Swatch Group is a conglomerate that owns a wide range of watch brands, including Omega.

I see three major problems with this plan:

  1. Developing your own OS is hard. Most such efforts never really get off the ground (e.g. Samsung’s Tizen). Some get off the ground but never get anywhere (e.g. Windows Phone). It’s especially hard for a company that doesn’t already have experience developing software platforms.

  2. A third-party watch OS is never going to have tight integration with phones running iOS or Android.

  3. “Around the end of 2018” is a long ways off. I expect Apple to ship major updates to Apple Watch in September 2017 and again in 2018. So whatever Swatch is planning isn’t going to debut competing against WatchOS 3 and second-generation Apple Watch hardware — it’ll be competing against WatchOS 5 and fourth-generation Apple Watch hardware. Good luck with that.

Thursday, 16 March 2017

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