The Talk Show

‘Podcasting Technology Cadence’, With MG Siegler

Sunday, 23 March 2025

MG Siegler returns to the show to talk about the drama surrounding Siri and Apple Intelligence.

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Transcripts: Unofficial but surprisingly good.

Links:

• Daring Fireball posts:
  • Apple Is Delaying the ‘More Personalized Siri’ Apple Intelligence Features
  • Something Is Rotten in the State of Cupertino
  • Gurman: Tim Cook Has Put Mike Rockwell in Charge of Siri, Reporting to Craig Federighi
  • A Postscript on the Singular Nature of Mark Gurman’s Reporting
• Posts from MG at Spyglass, which you should subscribe to:
  • Apple Joins the Navy
  • Siri’s Quixotic Swim to Hawaii
  • The Siri Shuffle
• MG’s March 2011 scoop at TechCrunch, “Legends of the Fall, Apple Style”, which correctly called the iPhone 4S moving from an annual June ship date to the fall (where it’s remained ever since), and the first suggestion that “Siri”, a startup Apple had acquired the year before, would be a big part of iOS 5.
• AI labs that might, maybe, be acquisition targets for Apple:
  • Anthropic (Claude)
  • Perplexity
  • Mistral
  • Safe Superintelligence Inc. (easily the best / most confident website of the bunch)
  • Thinking Machines (their website wishes it were SSI’s)
• Steve Jobs, taking Q&A at WWDC 1997: “You’ve got to start with the customer experience and work backwards to the technology. You can’t start with the technology and try to figure out where you’re going to try and sell it.”

This episode of The Talk Show was edited by Caleb Sexton.