The iPhone Duo

Wednesday, 21 October 2026

The very nature of the iPhone Duo raises numerous obvious questions about what it’s like to use. Does it not feel thick and heavy, awkward both to pocket and unpocket? Doesn’t the outer (cover) screen feel small and cramped, with an unfamiliar squat-rather-than-tall layout for UI controls in every app you use? Isn’t it weird that when you open it up to use the inner screen, that all the hardware buttons on the edges of the device are in the “wrong” places for a tablet? For anyone who’s gotten used to Face ID over the last decade, is it not frustrating to go back to Touch ID? And what about third-party apps that haven’t been updated to support the Duo’s novel displays — do they not suck to use?

Clearly, the point of a Duo review is to answer these questions, which really boil down to one question: How did Apple solve these problems?

The answer is: They didn’t.

All of these problems are real, and each of them detracts from the experience of using the Duo. Some of them have been mitigated through thoughtful design and clever engineering. Some of them might be solved in future iterations of the device. Some of them, though, I believe are endemic to the very idea of a foldable, and cannot be solved.

The Duo name is perfect. It truly is like having two devices in one. The outer device is, by far, the worst iPhone Apple has ever made. It’s a miserable fat little thing. The inner device is a splendid, joyful, beautiful tablet, with a UI that out-iPads the iPad. For me, by far, it’s my favorite tablet experience ever. I prefer it to any iPad or Kindle-like reader I’ve ever used.

So I’ll cut to the chase. The decision of whether you might want to buy a Duo is not easy, because only one of its two selves is good. You might be delighted, despite its clear compromises, if what you value most is a pocketable small tablet and are ambivalent about your iPhone. You might be endlessly frustrated if you love your iPhone, and use it extensively, often for quick interactions throughout the day, every day.

More Than Meets the Eye

I was a kid when Transformers hit the toy market. I had a few — every boy my age did — but I was more of a GI Joe kid. It always bothered me that, as toys, Transformers were clearly compromised in both states. Folded up, they weren’t good cars / trucks / fighter jets. They had obvious seams and folds. In the cartoons — and the subsequent live action films decades later — the Transformers’ disguised states are seamless. In real life with the actual toys, the disguised states were about as convincing as a pair of Groucho glasses. A regular toy car looked like a real car, and stayed together no matter how hard you played with it. A Transformer car never quite looked like a real car and would come apart when played with. Unfolded, they looked like robots, yes, but they had obvious compromises. And it was kind of a pain folding them back into vehicles. My recollection is that we played with them a lot more as unfolded robots than as folded vehicles.

And that’s what they were. They weren’t vehicles that pretended to be robots. They were robots in disguise. The Duo isn’t really a phone. It’s a tablet in disguise. And in the same way that a true toy car was a better toy car than a folded-up Transformer-as-car could ever be, the Duo-as-phone is just not as good a phone as any regular iPhone. Honestly it’s not even close.

Consider if you could snap the Duo in half, leaving the smaller outer display as a standalone iPhone. Would anyone want an iPhone this shape and size? I think the answer is that zero people would want this. The iPhone Mini, back in 2020 and 2021 with the iPhone 12/13 generations, proved not to be popular enough for Apple to keep around. The iPhone Minis were a way better shape than the outer Duo. There’s a reason why the iPhone Air is not shaped like half a Duo — because the Duo shape stinks as an iPhone. And that’s only considering the hypothetical of a thin lightweight Duo snapped in half. In real life, with the actual Duo, when you use it folded up the device is twice as thick and twice as heavy. These Transformer watches were a fun way to smuggle a toy robot into school, but they were crummy watches. The iPhone Duo is a fun way to fit an entire iPad Mini–sized tablet into your pocket, but it’s a cumbersome phone.

It does not go into or out of my jeans pocket smoothly. Folded up it never stops feeling heavy. It is heavy, compared to other iPhones:

iPhone	Weight
Duo	254g
18 Pro Max	249g
18 Pro	211g
17	177g
Air	165g

It’s technically only negligibly heavier than an 18 Pro Max, but because it has so much less surface area, it feels far more dense. If it did not unfold, no one would buy this.

But, of course, it does unfold. That’s the entire point. Unfolded, it not only no longer feels heavy, it feels featherweight light. It’s uncanny. An open iPhone Duo has a 7.6-inch display and the physical dimensions are 4.6⁠ ⁠×⁠ ⁠6.5 inches. An A17 Pro iPad Mini (the current model, but supposedly not for long) has an 8.3-inch display, measures 5.3⁠ ⁠×⁠ ⁠7.7 inches, and weighs 297g (that’s the cellular model’s weight, which is only fair). The iPad Mini has a slightly bigger screen but it’s heavier. In hand, I prefer the unfolded Duo over the iPad Mini as a tablet, in every single regard other than hardware button placement. (More on that below.)

You simply cannot have your cake and eat it too. The Duo allows you to take what is, in several ways, the best tablet Apple has ever made — and thus, the best tablet any company has ever made — fold it in half, and put it in your pocket to carry everywhere. While folded in half, you can use it as an entirely functional iPhone, but it’s by far the worst iPhone experience ever — frustrating, ungainly, and uncomfortable.

Using the Duo Closed, With the Outer Display

Ever since it was unveiled there’s been idle speculation that, while folded, the Duo’s design is biased against left-handed users. First, because the Touch ID side button is on the right. Second, because the Duo variant of iOS moves things like application toolbars and the home screen Dock to the right.

I am right-handed, but I’m a little bit on the ambidextrous spectrum. For example, I switched to using my mouse with my left hand around 1995, when I developed RSI in my right wrist, and I’ve used my mouse left-handed ever since. (But I use a MacBook trackpad with my right thumb.) I can shoot a basketball from close range with my left hand. So going into my Duo review, I thought I’d try to use my Duo as a pretend lefty. Turns out I didn’t have to pretend. I never realized this, but I naturally use my iPhone left-handed quite a bit throughout the day. For example, while brushing my teeth. I keep my iPhone in my right front pants pocket, but I often pick it up off my desk or kitchen counter and use it left-handed.

The Duo is not comfortable left-handed. The problem isn’t the Touch ID side button — I fixed that by registering my left index and middle fingers with the Touch ID sensor. The problem isn’t right-side bias for toolbars and the Dock in iOS Duo.¹ That’s not great for left-handed use, but the truth is there’s a reachability problem no matter which single hand you try holding the Duo in. It’s better to hold it in your right hand than left, reachability-wise, but fundamentally it’s so wide that it’s a two-handed device even when being used folded.

No, the problem with holding the Duo in your left hand alone is that the bottom left corner of its D-shaped frame digs into your palm. When you hold it in your right hand, it’s a nice round corner in the meat of your thumb’s base. In your left, it’s a crisp sharp corner, and it doesn’t feel good.

When using the small outer display, everything on screen feels cramped. I don’t even like the home screen. Moving the Dock to the right side breaks 19 years of spatial memory for me.² I keep reaching for Messages, Notes, and Safari down at the bottom of my screen, when now they’re over on the right. And they look weird too, because they’re smaller icons than the others on the home screen. Ostensibly the Dock is for your four most-used apps, but now they’re the smallest icons on your home screen? What sense does that make?

It’s such a little thing (no pun intended, I swear), but it exemplifies how many compromises Apple had to make for this small squat display.

Next, consider this screenshot from NetNewsWire:

What gets me here is the chevron “❮” back button being on the right. The iPhone’s back buttons have always been at the top left of the screen because iOS has always used a left-to-right column-view inspired spatial hierarchy. Craig Federighi just explained this spatial metaphor beautifully in a short YouTube interview a month ago. This metaphor is foundational to the iPhone experience. The back button is on the left because you go back to the left. Putting a button that takes you to the left on the right side of the screen just feels wrong. I think if I used an iPhone Duo every day for the next year (please no) I would still think this felt unnatural. It’s like having a turn signal stalk in your car that you move in the opposite direction that you turn the wheel. Now, it’s true that you can swipe from the left side of the screen to go back. You don’t have to use the “❮” button. But that button is there, in every single iPhone app that presents content in a hierarchy. And it’s always on the wrong side of the screen (unless you’re using an app on the left side of split screen multitasking — see below).

Here’s another example. Unforgetful is Marco Arment’s new reminders app. I like it a lot, and have been using it extensively since the summer. It’s properly updated to support the Duo UI layout. Here’s what it looks like when you’re creating a new task, normally:

But here’s what I saw over the weekend, when I was out running a Vonnegut errand, listening to The Vergecast:

I spent almost an entire minute trying to figure out how to save this task. I was about to text Arment with a bug report, that new tasks were unsaveable on the Duo, when I realized what happened. Because I had a Live Activity showing for the podcast I was listening to (in Arment’s Overcast, natch), the system’s time and circular status indicator were pushed down, reducing Unforgetful’s toolbar area, which meant the two buttons, “✕” and “✓” (for Close and Done, respectively), were collapsed into a single “···” overflow button. Tapping the dot-dot-dot button reveals them:

So the outer Duo display is so cramped when the keyboard is on screen that with a Live Activity showing, there is no longer room for a single pair of toolbar buttons. That turns a lot of one-tap actions into two-tap actions. And initially at least, it’s confusing. The whole point of Unforgetful is that it is not a complicated app. It really took me a minute to figure out that the Done button had moved into the “···” overflow menu.

One more examination of screen real estate, this time, with Messages, with the on-screen keyboard open. How much of the current conversation can you see?

The Duo outer display has only a smidgeon of real estate available for showing previous messages. It’s a bit like using an ancient BlackBerry. The Duo inner display in horizontal mode doesn’t show much more, but all you need to do to see more is rotate the device (which makes it easier for thumb-typing anyway).

Using the Duo Open, With the Inner Display

Once the Duo is unfolded and unlocked (more on that below), it’s a terrific experience. I absolutely love the nano-texture finish. I love how it looks, and I love how it feels.

At the outset of this review, I opened with a list of obvious problems for any foldable device. I omitted the one vexing problem that Apple has solved: annoyance at a visible crease. They solved it by applying this nano-texture finish (which apparently is an easily replaceable surface layer). But it’s not like this is a trade-off that makes the display look bad or feel weird. I’d love a display that looks and feels like this on my non-foldable iPhone 18 Pro. No glare, even in sunlight. It’s amazing. There’s no accounting for taste — some people love glossy reflective displays that draw glare from any and all light sources. Not me.

No foldable phone on the market had a matte inner display until the Duo. I suspect most of them will next year, and by 2028 all of them will.

I mentioned above how close the open Duo is to the size and weight of an iPad Mini (a little smaller in size, but 15 percent lighter in weight). It just feels like a great little tablet, and this general size class has always been great for reading. Most Kindles and other e-ink readers are about this same size. I love reading on the Duo inner screen, vertically.

The Duo is great horizontally too. One obvious use case is video. Watching video, it’s easy to forget it’s an iPhone, not an iPad. Here’s as good a place as any to mention that the Duo’s speakers are great. Loud and separated. It produces surprisingly good sound for such a thin device.

Held horizontally, the iPhone Duo supports side-by-side multitasking with two apps. The user interface for this feature is brilliant. It puts every idea Apple has tried on iPadOS for multitasking to shame.

From 2010 to 2015, the iPad behaved like a big iPhone, showing only one app at a time on screen. This was limiting, yes, but delightfully simple and obvious. In 2015 with iOS 9 (this was before Apple renamed the iPad’s variant of iOS to “iPadOS”), Apple introduced both Slide Over and Split View. Both of them stunk. They stunk so bad that if you gave them a ride, you’d have to sell your car afterward. They were confusing and unintuitive. Slide Over in particular was often invoked accidentally and users couldn’t figure out how to get rid of it.

Even the newest iPads of the time (iPad Air 2, iPad Mini 4) still had Home buttons — the all-screen design without a Home button wouldn’t arrive until the iPhone X debuted in 2017, and it didn’t arrive for iPads until the late 2018 iPads Pro. The Home button was the key to all iOS interaction at the time. To launch an app, you tapped its icon on your home screen. To go back to your home screen, you clicked the Home button. You double-clicked the Home to enter the app switcher. If you think about it, you can see how the Home-button-centric iPad hardware was incompatible with the idea of split-screen multitasking. Once you have two apps on screen at the same time, how can you control them with just one clickable Home button? What if you had, say, Notes on the left and Safari on the right, and you wanted to close Notes and replace it with Mail, while keeping Safari open on the right? How could the system know which one you wanted to close when you clicked the one Home button? The answer is it couldn’t. So Apple devised all sorts of other convoluted ways to manage this. I don’t even remember how it worked except that it was confusing and frustrating. Re-reading this old iPad developer documentation makes it seem even more unintuitive than I remember.

I was about to quip that whoever at Apple designed and approved of these multitasking UIs set the entire iPad platform back by a decade. Then I realized that, actually, it was more than a decade. The iPhone Duo is debuting 11 years after iOS 9’s terrible iPad multitasking, and only now has Apple designed and implemented a split-screen multitasking interface that is actually good. Split screen on the Duo is intuitive, natural, useful, and mostly obvious. In addition to all those accolades regarding how you purposely invoke and use it, it also is an interface that you seem unlikely ever to get into accidentally. Comparing the multitasking UIs on the Duo to the iPad is like comparing the Mac to Windows — one is insanely great, the other a dog wearing a necktie pretending to be a person. Apple should throw out iPadOS’s multitasking interface and switch to this one. Honestly I’d prefer if they just threw out iPadOS and went back to running iOS — this new version of iOS created for the Duo — on iPads. The Duo flavor of iOS is a better tablet OS than iPadOS, Apple’s dedicated tablet OS.

On the Duo, split screen is only available when the device is horizontal. It’s always split 50-50. Each side of the screen gets an app that is basically the size of an app open on the outer display. Elegant. To move an app into split view, you drag the home indicator up from the bottom of the screen — the same gesture that takes you back to the home screen. But instead of letting go, you keep dragging. You get this:

Those shelves on the left and right are drop targets. Drag and drop the current app to either side to put it there and enter split screen. The other side of the display just shows you a single-screen home screen:

To open an app on that second screen, you just tap it. There is no step 2. Once you enter split screen mode, it’s like having two closed Duos side-by-side, except the left-side one is a reverse D shape. When the left side is open you can see that the Duo toolbar/Dock bias is not “put it on the right side”. It’s “put it on the outer side”. It just so happens that on the outer display, the right side is the outer side (with rounded corners, away from the spine). Open a second app, and that app’s toolbar will go on the left, if the app is on the left:

Each side of split screen acts like its own iPhone Duo. Drag up from the bottom of a side and you can go back to the home screen on that side. Or, as shown above, you can enter the multitasking switcher interface on that side — and it’s smart enough not to show you the app that is already open on the other side. Drag up from the bottom center and you return to the full-screen home screen or full-screen app switcher. Whatever you think ought to work, probably works. That’s intuitive design.

There is more to explore and think about here. These are not “windows”. But you can open the same app on both sides, like to show two Safari pages side-by-side. What this split screen UI gets fundamentally right is that it works exactly like using the iPhone for one-app-at-a-time launching and switching. The iPad’s original split-screen sin was trying to implement multiple apps on screen at the same time when the iPad still used a hardware Home button. With the modern iOS UI, where the physical Home button has been replaced by virtual on-screen home indicator bars, you can go from one home indicator (when there’s only one full-screen app) to three: one for the app on the left, one for the app on the right, and a third in the center to control them both as a pair. It’s so brilliant that most users won’t notice that there’s anything clever about the design at all. They’ll just use it. That’s the highest praise for an interaction design like this. It seems so obvious that it doesn’t seem designed at all.

Ironically, because iPhone Duo is not called an “iPad”, it gets to be what the iPad should’ve been all along.

The biggest problem I have with using the Duo on the inner display is an incorrect intuition that, after a full week of use, I am only now starting to break. What do you do when you’re done with a book for now? You close it. So what do I do when I’m done using the iPhone Duo, unfolded, before putting it in my pocket? I close it. But that doesn’t lock the Duo. It just switches to the outer display. I feel like I’ve done this a hundred times in the last week. I close it, thinking that I’ve locked it, and I put it away. But it’s still open. It eventually locks — perhaps sometimes quicker than you think. (iPhones have long used a bit of machine learning to try to detect when they’ve been pocketed or pursed while unlocked, and lock themselves before the normal auto-lock timeout.) Nothing bad has happened from doing this. But I’ve opened it up to some odd things on screen. This is not a complaint about Apple’s design, because when you want to switch from using the inner display to the outer display, you should be able to just close it. The iPhone Duo can’t read your mind. But I wish it could read my mind.

Touch ID and Authentication

The lack of Face ID on the iPhone Duo is an endless unceasing frustration. I’ll just farm this section out to what I wrote back on September 15, days after the Duo was announced, in my thoughts and observations column on Apple’s event announcements:

• The lack of Face ID is a serious sad-trombone bummer, and in my opinion could sink the first-generation model. Side-button Touch ID is OK, but OK is not good, and even good is not insanely great. Face ID is insanely great. For whatever reason, the only iPads with Face ID are the iPad Pro models. Every time I review an iPad Air or iPad Mini, my biggest gripe is the lack of Face ID. I complained about it reviewing the iPad Air in 2022 and the iPad Mini in 2021, and in the five years since then my annoyance has only grown. With Face ID, so long as you’re looking at the screen as you unlock the device, it’s like not having it locked at all. It just unlocks, seemingly automatically. With Touch ID you must think about putting one of your registered fingers on the button every single time you unlock it. It never ever feels automatic. I feel quite certain Apple tried to fit a Face ID sensor on the outer Duo display and could not make the engineering work.

• I’m much more concerned about convenience than security, but Face ID is 20× more secure than Touch ID. That’s according to Apple’s own Apple Platform Security whitepaper, updated just last month, which states:

  The probability that a random person in the population could unlock a user’s iPad, iPhone, or Apple Vision Pro is less than 1 in 1 million with Optic ID or Face ID — including when Face ID with a mask is turned on. For a user’s iPad, iPhone, Mac models with Touch ID, and those paired with a Magic Keyboard with Touch ID, it’s less than 1 in 50,000. This probability increases with multiple enrolled fingerprints (up to 1 in 10,000 with five fingerprints) or appearances for Face ID (up to 1 in 500,000 with two appearances).

• As a sign of how inconvenient the lack of Face ID is, Apple is promoting the fact that the iPhone Duo can be unlocked by your Apple Watch, like a Mac. No other iPhone needs such a crutch. Based on my experience with Touch ID iPads, wearing an Apple Watch all the time to unlock the Duo will feel essential. I don’t wear an Apple Watch all the time, and don’t want to start wearing an Apple Watch all the time, so I suspect this alone will keep me from switching to an iPhone Duo personally. On the other hand, for people who do wear an Apple Watch all the time and are happy to do so, the Duo’s lack of Face ID might prove to be only an occasional inconvenience rather than a constant annoyance.

I’ve seldom been more prescient. More than anything else about the Duo experience, I despise the lack of Face ID. It is a dealbreaker for me. I’ll reconsider a future model that at least has Face ID on the front outer display, but I have no plans to purchase this one. I tried to keep track in my pocket Field Notes notebook how many times I had to be told to authenticate with Touch ID, along with a separate tally of how many times I had to enter my full device passcode in situations where I know I would not have with an iPhone uno, and I ran out of space on the sheet of paper. If you are not wearing an Apple Watch, it is an unceasing frustration.

Apple actually made a TV commercial exemplifying the Touch ID experience on iPhone Duo 20 years ago, as part of the “Get a Mac” campaign with John Hodgman and Justin Long. Here, you can watch it on YouTube. Over and over and over, seemingly 20,000 times a day: put your goddamn finger on the Touch ID button.

Now, if you do wear an Apple Watch, and you pair it with your iPhone Duo, and you enable the off-by-default setting to allow your watch to unlock your Duo, this is much better. It’s not good, but it’s at least tolerable. If you have multiple iPhones though, this feature only works if your watch is paired with your Duo. This is a fundamental shortcoming in the architecture of WatchOS. Apple Watch should be like AirPods, where it just pairs on-the-fly with whatever device you’re currently using, so long as they’re signed into the same Apple Account. You don’t have to pair your AirPods to one single device and then completely factory reset them to use with another. AirPods wouldn’t be a hit product if that were true. But that’s how Apple Watch works. It’s true that most people only own one iPhone, but the existence of the iPhone Handoff feature is proof that Apple is thinking about the fact that some of us own more than one. If one of them is a Duo, you will want to pair your Apple Watch with the Duo. But that means that with iPhone Handoff, your Apple Watch won’t share a cellular connection when you’re using your other iPhone. Cellular carriers are now more adept at seamlessly dealing with multiple iPhones than Apple’s own watch. It’s a complete mess of Apple’s own making.

The unlock-with-Apple-Watch feature doesn’t work all the time for me. When it does work, you know it, because you get a tap on your wrist from the watch every time your Duo unlocks via the nearby watch. But sometimes, even though I haven’t taken my watch off since it last unlocked the Duo, it doesn’t work, and I have to use Touch ID. Oftentimes, for reasons I do not understand, Touch ID isn’t enough, and I have to enter my passcode. I think it’s because I so often inadvertently press the side and Camera Control buttons while folding and unfolding the Duo — that might put it in a state where it wants to authenticate the most secure way possible, with my passcode.

It’s mildly annoying that your Apple Watch taps your wrist every time it automatically unlocks your Duo (dozens and dozens of taps per day, every day), but it’s obviously a good thing that it does. It obviously is less secure than Face ID or even Touch ID. I handed the Duo to my son to play with the hinge over the weekend, and as soon as he started playing with it, my wrist tapped. Oops, the whole iPhone was unlocked for him. That was no big deal, and in fact we shared a laugh about it. But it couldn’t happen with Face ID or Touch ID.

There’s also an optional feature where you can unlock the Duo just by “resting” a registered finger on the Touch ID button. This does add a touch of convenience (again, I swear no pun intended), when I remember to do it, but this too doesn’t seem to work all the time. My theory is that sometimes I’m resting my finger on the button and the sensor doesn’t think the finger is a match. Other times, I wind up unlocking the Duo inadvertently, just by holding it with my thumb on the button. I never ever unlock my iPhone Pros accidentally. With the Duo, it happens at least once a day.

The only tolerable way to use the Duo is by always wearing an Apple Watch, and enabling the feature to allow the watch to unlock it. I do not want to wear an Apple Watch all day every day. And it seems ridiculous that that’s the only way to make the Duo experience tolerable. As annoying as it is to use an iPad with a Touch ID button, it’s far more annoying to use an iPhone with one, because I unlock my iPhone at least an order of magnitude more frequently than I do my iPad.

I’ll reconsider a future Duo model that at least has Face ID on the outside, but I don’t think I’ll ever truly enjoy the experience of using one unless it has Face ID on both sides. I can’t wait to finish writing this review, switch my eSIM back to my iPhone 18 Pro, and set this Duo aside on my desk. I don’t think Apple should have released the Duo until they figured this out.

Buttons and Camera Orientation, the Hinge, and the Cameras Generally

My Touch ID complaints are exacerbated by the fact that, from an experiential standpoint, the side button keeps moving around. When the Duo is closed, button placement isn’t a problem. But when it’s open, the buttons feel wrongly placed. On a Touch ID iPad, held vertically, the button is on the top on the right side. And from there, to switch to horizontal orientation, you rotate it counterclockwise, which moves the Touch ID button to the left side, at the top. But this is all backwards on the Duo. Held vertically, the Duo’s Touch ID button is on the top on the left side. And you have to rotate it clockwise to get it back to horizontal. I’ve gotten more used to it after a week, but while using the big inner display, whenever I’m pestered to authenticate with Touch ID — which, again, is all the time — there’s also a moment of “Wait, where is the Touch ID button?” Many times throughout the week, while holding it vertically, the Touch ID button has been on the bottom, because my instincts for how to rotate it from horizontal to vertical and vice-versa are backwards from how the Duo intends. It’s like the Duo has a built-in game called “Where Are the Buttons?”, and it’s not a fun game.

The main camera orientation is more frustrating, and I consider it a mistake. The main camera is aligned with the small outer display. When you’re capturing photos or videos using the outer display, you hold the Duo horizontally to capture horizontal images, and hold it vertically to capture vertical images. But when you open the Duo, the camera sensor doesn’t magically rotate. So when you’re using the big inner display, you capture horizontal images when holding the Duo vertically, and vertical images when holding the device horizontally.

You can’t have it both ways. Apple needed to choose which display to align the camera with. Apple reps told me they chose to align it with the outer display because they think that’s the display users will use most often when using the camera. They’re probably right that the outer display will be used most frequently with the camera, so maybe they made the correct decision here. But my gut feeling is they should have aligned the camera the other way. Let the outer display have the reverse camera orientation. That would feel like an old Flip camera from 20 years ago — a small handheld camera that you held vertically to capture horizontally. Who cares if the viewfinder doesn’t fill the screen, the screen is tiny anyway.

It just seems weird to me that you can open the Duo to have a truly huge viewfinder, and there’s no way to fill it. Here’s Apple’s own Camera app, when the Duo is open vertically, open horizontally, and closed:

So with the big inner screen, you can never come close to filling the screen with the image you’re trying to capture. You get thick black letterboxing or pillarboxing. The viewfinder preview is roughly the same size on the inner screen as the outer screen, despite the inner screen being twice the size. This doesn’t make sense to me. I would prefer a tiny preview on the small outer display and a huge preview on the large inner display, with the camera sensors aligned with the inner display.

Also, because the outer screen is a different aspect ratio than the camera sensor (1.4:1 display; 4:3 sensor), photos taken using the outer screen capture a slightly larger image than what is shown in the viewfinder. That’s because the outer screen viewfinder presents a full-screen preview, which forces all of the Camera app controls to overlay the preview image. In the screenshot above showing the Camera app on the outer display, the actual photograph from that perspective includes part of the painting frame, even though you cannot see any of the frame in the preview. Here’s the photo I snapped from that vantage. This discrepancy between the viewfinder and the actual captured image is not a huge deal — it’s OK to capture more than the viewfinder shows — but it’s worth being aware of.

As for the camera itself, it’s terrific. It’s clearly not of the same caliber as the iPhone 18 Pro, but it’s good. The technical specs of the Duo’s main 1×/2× camera are nearly identical to those of the year-ago iPhone Air, and I love the iPhone Air’s camera. If anything, the Duo’s camera should be better, because it gets the year-better A20 Pro imaging pipeline. Which, notably, brings support for the same new Photographic Styles, including textures like film grain, that were introduced with the iPhone 18 Pro.

Also, notably different from the Air, the Duo has an ultrawide 0.5× second camera lens. This brings both the ultrawide perspective and macro photography. Like the Air, the Duo’s main 1× camera has a minimum focus distance of 15cm. That’s closer than the 17 and 18 Pro cameras (20cm), but there are a lot of times you want to snap photos of receipts or documents closer than 15 cm. With the Air, you can’t. With the Duo, you can.

Build quality of the Duo seems nothing short of excellent. It’s solid. It has a satisfying feel opening and closing, and it closes with a particularly pleasing snap. When it’s open it stays open and perfectly flat. When it’s closed it stays closed, with no gap. However, if forced to choose between the verbs flip and pry to describe the force necessary to open it, the more accurate verb is pry. You need two hands for sure and you kind of need to get your fingernail in the gap. It’s also tricky to open or close without inadvertently pressing the side or Camera Control buttons. I wind up clicking both of these buttons all the time, and sometimes it messes things up. I’ve snapped four accidental photos with the Camera Control button while trying to close (or open? not sure) the Duo in one week. I have zero such photos from the last 30 days taken with my iPhone 18 Pro. At least one of these even looks obscene at thumbnail scale, which gave me a momentary jolt when I saw it in my camera roll:

There’s a subtle plastic lip around the inner display. This keeps the corners of the display from smacking into each other when you close it, and in practice while the Duo is open, this lip actually feels good to the touch, not like an unwanted barrier.

The same cannot be said for Apple’s $80 first-party silicone case. I can’t believe anyone will want to use this. It adds such a big lip to the outer display that you need to go into Settings → Display & Brightness and turn on a special option: “Shift Left Edge”, which shrinks the front display away from the left edge. It even requires glue to keep it attached. The adhesive is not particularly sticky — you can pop it right off — but I mean, come on. This contraption is ridiculous. I’ve never been a regular case user with my iPhones and I think people worry needlessly about scratches, especially now with Apple’s Ceramic Shield 2. I firmly believe that putting a case on your phone makes you more likely to drop it because you’re less likely to be careful with it. But foldable phones in particular seem inherently incompatible with cases that are subtle rather than obtrusively prophylactic.

Apple’s $130 folio case is better. It’s made with Apple’s “TechWoven” fabric, which has a good high-quality feel. It’s got a kickstand that I guess might be convenient at times, but I don’t understand the lifestyle where you want to open a cover just to see the front face of your phone every time you use it. Also, it’s $130.

Live a little, I say. If you buy a Duo, try it without a case. Get AppleCare if you’re the nervous sort.

The App Situation

Using apps that haven’t been updated for the iOS 27.0 SDK is a terrible experience. They just look like little virtual iPhone Minis floating in a sea of black on the big inner display. You can zoom them, like the old “2×” button on iPads when running iPhone apps, but that stinks too. Apps that have been compiled for the 27 SDK but haven’t yet updated to the new Duo-specific APIs in the 27.1 SDK are ... OK. But even some of them blow. Take a look at the NYT Games app, and its custom crossword keyboard — it needs an orthodontist. Most of my favorite apps have already been properly updated for the Duo. Some, however, like Tapbots’s Ivory, have not. Your bank probably won’t support the Duo until the Duo 2 is out next year. I think Apple has clearly done a great job evangelizing developers to support the Duo properly. Netflix does and it’s really cool. WhatsApp is in that middle state, where because it’s been compiled with the 27 SDK, it at least fills the inner screen, but it’s just a scaled regular iPhone layout. Signal, which has always been a particularly crummy app, is one of the turds that looks like an iPhone Mini floating in a sea of black.

Last night I wanted to watch the Sixers beat the Knicks in their NBA season opener while I worked on this review. I had to use the NBC Sports app, which has not been updated for the Duo at all. The experience sucked. I could pop video out of the mini window to play sort of full-screen, but whenever I tapped the display it went back to iPhone Mini mode. The only good experience you can have using the iPhone Duo is with apps that have been updated for it. It’s better than nothing that un-updated apps run at all, but they certainly don’t deliver a premium $2,000-phone experience.

Using the iPhone Duo for this last week, in particular, has been fascinating in this regard. When I first got the Duo set up last Tuesday, very few of my third-party apps properly supported it. The ones that did were mostly ones where I was already a beta tester through TestFlight. As the week wore on, more and more apps with proper or at least semi-proper Duo support began appearing in the App Store. This made a huge difference to my pleasure using the device. By the time the very first Duo shipments reach actual customers this Friday, there will be more updated apps than there are today. It makes such a huge difference. I honestly don’t know how folks at Apple who’ve been privately testing the Duo for months before this managed to keep their sanity, unless they just eschewed third-party apps while testing it over the summer.

Miscellaneous

• When you pair an external Bluetooth keyboard with the Duo, Command-Tab doesn’t do anything. I actually like pairing a hardware keyboard with my iPhone unos, for writing notes and Journal entries while I drink coffee in the morning. For years I’ve wished that iOS supported Command-Tab like iPadOS does. With the Duo, this seems like a glaring omission.³ The Duo plus a portable Bluetooth keyboard seems like an amazing travel or commute combination.

• Standby mode (folded like a tent) is cool. In addition to Apple’s built-in clock/calendar/photo screens that you can swipe between in this mode, if you have a Live Activity going, you can tap the Live Activity’s small icon at the top in Standby mode and make the Live Activity take the full screen. “Laptop mode” is cool too, for apps like Netflix, so you can watch video on half of the inner display while the device is folded like an L.

• There are so many nice little touches in iOS to support the Duo. Even the factory-fresh onboarding experience lets you fold and unfold it while you’re turning it on and setting it up. One of my favorite details is that when you rotate the Duo while on the home screen, the Dock doesn’t just move from the bottom (vertically) to the right (horizontally). Instead, it disappears and reappears, sliding in from off-screen in its new position. It reminds me of Pac-Man’s warp tunnel.

• Battery life has been very good for me. No problem getting through a heavy day of usage at all.

• The Duo often gets warm. Not hot, but noticeably warm. My instincts say “warm phone = bad for battery life”, but, per the previous item in this list, battery life is fine. There might be some use cases I haven’t spent much time trying, like graphics-intensive games, where thermals are a problem. But I didn’t run into them.

• iOS 27.1 is a little buggy. Sometimes when I’m rotating the device using the inner display, apps get zoomed in too big, as though they think they’re on the small outer display or something. Tapping around or folding/unfolding again clears it up. I ran into one really weird rendering glitch, on Thursday night last week. I noticed what I first thought was a smear of schmutz on the crease. I tried to rub it away but it didn’t help. I thought for a few minutes that the display was breaking, coming detached right at the crease. But I only saw the smear when holding the Duo vertically. Horizontally it vanished. Here’s a screenshot showing it — look at the words “strode to the plate” in the first line of the second paragraph. If you zoom in, you can see that it’s actually a capsule-shaped overlay atop the text. Here’s a video screen recording of it while I scroll the article. This glitch was visible in the exact same position on screen — right on the 50-yard-line of the crease — in every single app I used while holding the Duo vertically. I took some screenshots and went to bed, without restarting the Duo. When I woke up Friday morning, the glitch was gone. I haven’t seen it, or anything like it, again. My theory is that I triggered it playing around that night with different “poses” for the Duo, including a bunch where I had it in an L- or V-shape, which in many apps puts a purposeful blur across the crease.

The Duo comes in two colors: star light (off white) and night sky (very dark blue). My review unit is star light. It looks good. I’d buy night sky if I were going to buy one, which I’m not.

Pricing:

	256 GB	512 GB	1 TB	2 TB
18 Pro	$1,200	$1,400	$1,800	$2,400
18 Pro Max	$1,300	$1,500	$1,900	$2,500
Duo	$2,000	$2,200	$2,600	$3,200

At every storage tier, it’s $800 more than an 18 Pro and $700 more than an 18 Pro Max.

The Decision

Every time you pick up the Duo to use it you face The Decision. Open it? Or be lazy and suffer with the outside display? Every time. Even if you get used to all the other things, you’ll always face The Decision, every time you pick up the Duo.

And there’s a third option. Just after writing the preceding paragraph, I took a break to pick up some sandwiches for lunch. Get out of the house, enjoy at least a few minutes of a beautiful autumn afternoon, and stretch my legs. Waiting for the sandwiches to be prepared at the bagel joint, I took the Duo out of my pocket and checked NetNewsWire. First article up was a good one. Started reading. Screen’s too small. Do I want to open the Duo? Sandwiches aren’t going to take long. I clicked the side button to sleep the Duo and put it back into my jeans pocket (where it sank like the brick that it is). I spent the rest of the wait alone with my thoughts, pondering how to finish this review.

Apple isn’t going to start an ad campaign with a slogan like “So cumbersome you’ll keep it in your pocket”, but that’s part of my experience. If you really want to do something, or sit back and read or watch something, the big display is fantastic. But that Duo-as-tablet experience is so cumbersome compared to the “just look at it” experience of using a regular iPhone uno that you simply cannot do it every time you use the Duo. You will use the outer display quite a bit. And using the outer display delivers the worst iPhone experience ever. I mean, some iPhone has to be the one that offered the worst iPhone experience ever. That iPhone is the outer half of the iPhone Duo. Perhaps for some people looking to be more mindful of their screen time, this is actually a selling point.

Here’s my steelman argument for the Duo. iPads are good devices. Almost everyone likes them, and many people love them. But wouldn’t it be better if you could fold an iPad in half to make it more portable? The answer has to be yes — if that foldability did not saddle the device with an ugly visible crease in the display. Folding in half would be a nice trick for any iPad, but especially the iPad Mini. An iPad Air folded in half would fit in more compartments in your backpack, but it would not fit in your pants. An iPad Mini folded in half would. Wouldn’t it be even better if Apple added a small screen to the outside of this hypothetical foldable iPad Mini we’re imagining? That way, even when folded, you could check the time, see recent notifications, and pay attention to Live Activities. That sounds like a great idea, right? Well, that’s the iPhone Duo.

If you’d rather trade your iPhone for an iPad Mini that you can fold in half to carry around, the iPhone Duo might be the form factor for you. Even if that’s the case, though, this first iPhone Duo might not suit you, for all the various irritations and shortcomings I’ve documented above. Plus, an actual iPad Mini costs $800 for 256 GB of storage (at this writing); an iPhone Duo with 256 GB costs a cool $2000.

It’s been a lot of fun trying the Duo out for a week, but it feels like I’ve gotten to use an extraordinarily polished prototype — not a finished product that I’d want to buy and carry. ★

Estimated Arrival Dates for DF Readers’ Pre-Ordered iPhone Duos

Monday, 19 October 2026

Yesterday I posted the same question to my followers on X, Threads, and Mastodon:¹

Poll, only for people who have pre-ordered a Duo. When is your delivery/pickup date?

• October
• November
• December
• January

The results were interesting; I’m glad I asked.

	X	Threads	Mastodon	Total
October	36%	38%	39%	37%
November	35%	42%	45%	39%
December	10%	9%	8%	10%
January	19%	11%	8%	14%
Responses	1,382	1,034	449	2,865

Observations:

• There were way more people who successfully got October ship dates than I expected. It’s very close to even with November ship dates.

• The fact that there are fewer December ship dates than January, is to me, a sign of Apple’s appreciation for the holidays. I think Apple is only promising “December” for shipments they are 100 percent certain they can deliver by Christmas. I bet a bunch of the orders promised for January will in fact ship in December — albeit perhaps too-late-for-Christmas December.

• Apparently some configurations are getting an estimated date of February 1. I wish I’d listed February as an option, but I don’t think it would have made a big difference.

• Per MacRumors today, some pre-order estimates are already moving up, like from early December to late November.

No one should mistake my audience as representative of the general public in any poll, but I bet my audience is at least ballpark representative of the general public when it comes to something like pre-ordering, at the crack of dawn, a new iPhone form factor that costs $2000 to $3200. ★

HomeView Thoughts and Observations

Saturday, 17 October 2026

I’ll start with a nomenclatural sidenote: Apple seems to be going with “Apple HomeView” as the product’s name. E.g., the URL slug for it on Apple.com is apple-homeview/, not just homeview/. Few people notice and no one who doesn’t work in Apple product marketing cares, but they actually do the same thing with Vision Pro — in Cupertino, it’s “Apple Vision Pro” (once again including the URL slug). Yet this week’s new HomePod Mini is just “HomePod mini 2” and the existing 2nd-generation HomePod is just “HomePod (2nd generation)” — not “HomePod 2” or “Apple HomePod”. I certainly intend to just call it “HomeView”.

Apple introduced HomeView with a three-minute introductory film simulating a suburban family’s hectic before-school/work kitchen rush hour, with versions hosted on Apple’s site and YouTube. The most ridiculous aspect of it is that anyone would possibly make their kid French toast in that scenario. I’d have told my son to make his own goddamn French toast with that attitude. Or I’d have made a single serving and eaten it myself right in front of him. Bro.

I do think the basic concept is an intriguing idea. But as an implementation of that concept, my initial impressions are threefold. First, I am unconvinced that anyone in a family would use this for anything other than playing music or podcasts, rather than just using their phones. And if that’s the case, why not just have a HomePod? Apple’s video shows family members taking turns to use the HomeView, rotating it on the kitchen island to face themselves. Why? Why does the mom check her calendar on this, rather than on her iPhone, while the dad is using it to follow a French toast recipe? There’s a real “Why do we need this?” question here and I don’t think Apple’s video answers it, at all. You need to think you want it if you’re going to buy it. And even if you already had a HomeView set up, I’m not sure how often you’d use it instead of your phone, or instead of just talking to it like a screenless HomePod.

Second, all the touching and rotating — in Apple’s own demonstration — makes it seem awkward that HomeView must be tethered to a USB power cable. If you look closely in the video, they do show the USB power cable in some shots, but not many. And if you look really closely, this hypothetical family has drilled a hole in the center of their kitchen island to snake the cable through.

The hero shot introducing the product, of course, does not show the power cable at all:

We see a wee bit of the cable when the dad reaches to touch the screen to start the French toast recipe:

And then a few seconds later, after the mom rotates the HomeView to the side, so she can check her calendar (despite the fact that she knows the dad was using it to follow a recipe), we get our most honest shot of the cabling situation:

The above shot is at 0:49. It’s followed by two quick cuts to the dad and then the younger daughter, then at 0:52 we cut back to the mom (curious about her daughter’s new boyfriend situation), and, lo, the shot is now framed in such a way that we no longer see where the cable goes:

If you think that slight reframing is happenstance, you should stay away from poker tables. Most kitchen islands I’m familiar with — including my own — have power outlets on the sides of the island. I’m sure some people have power outlets on the top surface of the counter, but I can’t recall seeing one. These are kitchen counters, not office desks. But either way, there’d be a long USB-C cable cluttering the countertop. And if you do happen to have a power outlet on the top surface of your counter, there’d be an adapter sticking out of it, all the time, to duplicate this HomeView setup.

This family’s convenient hole in the center of their island countertop is a fantasy. Where does the cable go underneath? How exactly do they have a power adapter plugged in down there? What happens when something spills on the counter? When we custom ordered our kitchen, we weren’t asked if we wanted any holes drilled in our island countertop, and if we had been asked, it would have made me wonder if the guy asking the question had a hole or two drilled in his head.

I know, it’s a marketing video. Marketing videos present products in ideal settings. But the power cable is an essential aspect of the standalone HomeView. I’m not suggesting that it should be battery powered. You’d still need to plug it in every few days, which would mean most people would just leave it plugged in, which gets us back to needing to live with an always-visible cable and power adapter in one of our living spaces. The countertop hole this cable disappears into in this video is less ideal and more dishonest.

The wall-mounted option seems more appealing to me, but now you’re talking about a home improvement project and (for most of us) calling an electrician. And that raises the question of why the wall-mounted version costs the same $300 as the one with the connected base, even though the base provides the subwoofer. And it requires a mount, and the mounts cost $60 (USB-C), $80 (AC wired), or $130 (PoE — and this one is not available yet). So the wall-mounted version, when you include a mount, costs more but sounds worse? This doesn’t make sense.

Those points make me skeptical that there’s a place for HomeView in my home. We have a stereo pair of HomePods in our kitchen. Neither is on the center island, because that would be dumb. They’re on the counters along the outside of the kitchen, each near an outlet on the wall. In the four days since HomeView was announced, I’ve tried to imagine when I’d want to look at something on a screen on either of them. My count remains at zero.

My third early impression is that the display is surprisingly small. I saw HomeView in person in New York on Tuesday, and I think Apple’s video conveys its size very accurately. It’s small and cute. It’s much more like a HomePod Mini with a screen than a full-size HomePod with a screen. For some reason I was expecting the latter. This is not a complaint, simply an observation. I actually think that making it small and cute makes it about as unobtrusive as an ever-present screen could possibly be. That’s good. But because it’s small you need to be close to it to read anything more detailed than large glanceable widgets.

The major difference between a device with a screen and one without is that you can watch video on a device with a screen. But HomeView clearly isn’t intended for that. It can play video but isn’t primarily meant to play video. If it were it would have a widescreen aspect ratio. But instead it has a square aspect ratio,¹ which is decidedly unsuited to video, unless, I suppose, you want a screen that is equally unsuited for both widescreen and tallscreen video.

So my skepticism boils down to the question of why anyone would want to add one (or more!) additional ever-present screens to our homes and lives. Phones can stay in our pockets until we need them. Watches remain on our wrists. HomePods can be tucked away unobtrusively in corners, and remain fully useful. HomeView needs to be in a prominent location for its display to serve any practical purpose. Apple’s initial pitch for it doesn’t earn that prominence for me. ★

Real Artists Ship, Tesla Edition

Friday, 16 October 2026

Jonathan Gitlin, writing for Ars Technica:

Nine years after first trying to resurrect the Roadster, Tesla is apparently trying again. CEO Elon Musk might have relocated its HQ to Texas, but yet again he has returned to California’s showbiz industry to hawk his wares; last time it was a Hollywood back lot for the remote-controlled Cybercab demo, last night it was decades-old stunt technology to make a show car do tricks in the air. [...]

Musk claims that the Roadster will go into production by 2028. But the CEO has a long and glorious history of overpromising and underdelivering; in 2017 he told attendees at the previous launch that “We are making it now.” Using the company’s referral program, some people were in line to receive two free cars. But those free cars never showed up, and neither did the ones that people put down $50,000 deposits for; last year Sam Altman discovered how hard it can be to get that money back.

I like a good stunt show as much as the next guy, and this looked like a cool stunt show. But people are losing their minds if they think this stunt show makes it any more or less likely that Tesla will deliver a Roadster as promised. This Reuters story makes it sound like they think Tesla is going to sell cars that do this stuff. Last night’s stunt show has no more bearing on actual production cars Tesla may or may not ship than George Lucas’s Star Wars movie had on Ronald Reagan’s “Star Wars” missile defense system.

The Tesla Roadster is vaporware. But Elon Musk is very good at distracting from unshipped vaporware by delivering on stunts. Two years ago it was robots that were totally faked. Last night’s car stunt involved real things that actually happened but only in the way that David Copperfield made the Statue of Liberty “disappear”.

Over at Jalopnik, Amber DaSilva has another good take, which concludes:

Tesla has long made up specs for its cars, made wild claims that weren’t substantiated by users, and now it’s making more big impressive claims. The “cars” used for the demos were likely nothing more than shells outfitted with exactly enough equipment to make the tests work. The 0.81 second zero-to-60 number wasn’t even shown with an on-screen timer during the event, let alone independently verified. Tesla has yet to prove anything about the new Roadster works in the real world, or could even exist within the realm of physics that those of us not named Musk occupy.

Roadster preorders have reopened, with the company once again taking $50,000 checks to reserve a car that’ll theoretically be made two years from now. It hasn’t yet said what will happen to the people who placed a reservation for the car Tesla announced nine years ago, which looks and functions completely differently to the one that bears its name today. And — arguably most concerning — we don’t know, if Tesla rakes in more money off the Roadster name, just how much will go to some malicious end.

And on Threads, Benedict Evans reiterates his longstanding take on what makes Elon Musk so confounding to so many people:

A long time ago, I described Elon Musk as a bullshitter who delivers. This is the perfect expression of that. This car was first shown a decade ago, with another stunt, and it never shipped. Now there’s another stunt, and another huge wave of PR and admiration.

But meanwhile, there’s the scaled car company, and the self-landing rockets!

Henry Ford was a brilliant industrialist, a terrible manager and a racist piece of shit. Several things can be true at once.

If you think Musk is either completely legitimate and trustworthy or an utter fraud, you are wrong. He has led his companies to extraordinary accomplishments, and he has made promises based on complete bullshit. He is a shameless bullshitter who sometimes delivers. The sometimes is implicit in Evans’s take, because if he always delivered, there’d be no bullshit. But I think it’s worth including the sometimes to make the point. And some of the things he’s delivered are so amazing that they sure sounded like they might be bullshit when they were announced. “Space internet” sounded like total bullshit when Musk announced it in 2015, but it started rolling out in 2020, and today you can just buy it at Best Buy for $350.

Tesla makes some tremendous vehicles. Their self-driving technology is the best in the consumer market. (Not as good as Waymo’s, but you can’t buy a Waymo.) So maybe they will ship a great Roadster in 2028. I’ll pay attention if and when they do. But I wouldn’t bet a nickel that they will. And I wouldn’t bet that they won’t, either. ★

Initial Thoughts on This Week’s New Apple TV 4K (4th Generation) and HomePod Mini 2

Thursday, 15 October 2026

Apple Newsroom, Tuesday morning:

The new Apple TV 4K features three far-field microphones, letting users control what they’re watching and discover new shows completely hands-free. Advanced echo cancellation intelligently isolates a user’s voice from background sound to deliver crystal-clear “Hey Siri” or “Siri” recognition, even while audio is playing.

This is nice, but I don’t think it buys me anything, because my existing Apple TV 4K is paired with 2nd-gen HomePods, and the HomePods each have a “four-microphone design for far-field Siri”.

The A19 chip in the new Apple TV 4K delivers up to 50 percent faster CPU performance and up to 2× faster GPU performance than the previous generation, for greater responsiveness, faster navigation, and smoother animations. The A19 chip also includes a new, dedicated AV1 decoder, enabling more efficient, high-quality streaming while using less bandwidth.

The new AV1 decoder seems like it might be meaningful, but does anyone think UI navigation and animation smoothness is improved by going from the A15 to the A19 SoC? I mean navigation is going up/down/left/right. I’m sure the graphics and CPU improvements matter for gaming, but the only mention of gaming in Apple’s own Newsroom announcement is this sentence: “With Apple Fitness+, the living room becomes a workout studio, while Apple Arcade and the App Store’s library of games turn it into a home arcade.” I wish it were otherwise, but gaming is such an afterthought on Apple TV that it only garnered the second half of a sentence that started with Fitness+, a service that has only been in the news this year because Mark Gurman says Apple laid off part of the team.

The new Siri Remote keeps its familiar design while adding Find My support with Precision Finding and an option to play a sound on the remote — making it far easier to locate.

That’s my single favorite feature in the announcement. I hate to say it though, but the previous remote should have supported these features. The 3rd-gen Apple TV 4K came in 2022, but Apple launched AirTags with Precision Finding in 2021. Remote controls are right after keys on the list of things people misplace most frequently, and Apple’s remote controls, because they’re small and thin, are particularly susceptible to being snatched by couch-cushion gremlins. Speakers, so the remote can play a sound to help you find it, were invented even earlier than 2021.

Pairing HomePod with Apple TV 4K already offers users an immersive viewing experience that’s easy to set up, and the new Apple TV 4K takes it even further. For the first time, users can create a four-speaker surround sound experience with Apple TV 4K (4th generation) and HomePod mini 2. The four speakers work together with Apple TV 4K to intelligently recognize their position in the room so audio timing and levels are automatically calibrated to the space. HomePod (2nd generation) can also be used in this four-speaker setup for the ultimate audio experience, as long as the front and rear speaker pairs match.

This is tempting to try. In other words, in addition to the two 2nd-gen HomePods I already have paired in my living room, I can add two of the new HomePod Mini 2’s behind the sofa for surround sound.

The elephant in the room, though, is price. Before this week, Apple sold two models of the 3rd-generation Apple TV. On a percentage basis, they were hit the hardest of any products Apple sells by the company’s across-the-board price increases this summer:

	Before	June 25	Change
HomePod	$300	$350	17%
(Old) HomePod Mini	$100	$130	30%
(Old) Apple TV 64 GB	$130	$200	54%
(Old) Apple TV 128 GB	$150	$250	67%

The new Apple TV 4K announced this week only comes in one model, and it costs $300. It’s great that there’s only one model for simplicity’s sake, but the number one complaint when the previous generation cost $130/150 was that it was too expensive compared to set-top boxes and sticks from Amazon and Roku. (Or the “free” option of using the “smart TV” software that comes with every TV set.) Now, with the new Apple TV, it’s twice as expensive — and Apple is not keeping the 3rd-gen models around as lower-priced options. I still think it’s worth it, personally, but the general consumer market thought the old prices were too high and I don’t see any of the new features making Joe or Jane Consumer think, “Sure, I was skeptical about the old one at $130, but this new model — which looks exactly the same — this seems worth $300.”

HomePod Mini 2 now costs $150. That’s not too much of an increase over the new-since-June-25 $130 price for the old HomePod Mini, but it’s a stiff 50 percent increase from the old HomePod Mini’s $100 price from November 2020 through June 24 this year. I generally round Apple’s prices up from their “99” values, but it’s worth noting that what I’m calling $100 was actually $99, and going to just two digits does have a psychological effect on buying behavior. Again, I think $150 is a reasonable price for the HomePod Mini 2, but it doesn’t feel as much like a lark as $99 did. $99 was a bit of a “Sure, let’s get another one” price; $150 is more of a “Do we really need another one of these?” price.

At the old pre-June prices, you could buy a 128 GB Apple TV and a pair of HomePod Minis for $350 ($150 + $100 + $100). Four short months later, with today’s new models, that combination would cost $600 ($300 + $150 + $150). That price difference is much more striking than any of the new and improved features in the products. ★

X Once Again Marks the Spot

Sunday, 11 October 2026

Upon taking the CEO helm last month, John Ternus began tweeting on X. He tweeted “hello”, posted an iPhone event eve teaser and then a promo video for the new products, celebrated Apple’s plethora of wins at the Emmys and launch day on Fifth Avenue, and commemorated the anniversary of Steve Jobs’s death.

X is the only place these posts go. Same for Greg Joswiak’s account. Lighthearted stuff too, like Cook “introducing” Ternus to Pikachu back in August. You may not like it that X has re-found its footing under Elon Musk’s ownership, but it has. I’m citing Apple executives here but they’re far from alone. There are hundreds of interesting people and accounts I follow that post on X very regularly and do not post anywhere else at all. As a word nerd I love Merriam-Webster’s account — fun, clever, smart posts every day. That’s just one example among hundreds. Here’s another. Fascinating new apps are being shown and discussed on X and nowhere else.

[Update: I stand corrected — Merriam-Webster does have an account on Bluesky. It contains a subset of the items they post to X. They’ve posted 34 original new tweets on X so far in October; only 10 on Bluesky. Plus on X they’ve chimed in with 11 clever and/or informative retweets from other accounts, including one from those notorious fascists at Sesame Street; there are zero of those on Bluesky. So while I regret the error of implying that Merriam-Webster posts exclusively on X, the 45-10 count for October to date proves my point just as well.]

I see more interesting posts on X than I do on Threads, Bluesky, and Mastodon combined. I wish that weren’t so but it is. Most people don’t want to think about politics so they don’t. Those people, when they want to participate in a Twitter-like social network, go to X.

And I can’t blame anyone. The only network that compares to X, size-wise, is Threads — but Threads’s algorithm is weirder than X’s now, and the content I see there is relatively boring. My Threads timeline is full of engagement bait without being engaging. And if you want to judge a platform by its owner, “I’m grossed out and/or appalled by Elon Musk so I’m going to Mark Zuckerberg’s joint” isn’t a way to avoid being grossed out and/or appalled by the owner. Bluesky and Mastodon are too small for most people to care about — and, worse, they are the networks where politics are, in my experience, unavoidable. You can have a discussion about cool new use cases and tools for AI on X and people just discuss the tools and use cases. On Bluesky and Mastodon it’s difficult to have such discussions without arguments from people who (a) believe all use of AI is unethical, and (b) will shove their viewpoints into your replies.

The culture on X today is remarkably friendly and inclusive. It is a cheerful place. That cheerfulness is another differentiator. If you believe the world is falling apart and doomed only to get worse, that our obvious and real problems cannot be surmounted, X is not the platform for you. If you think the world is full of fun and amazing people and things, that humanity’s defining feature is our collective ability to solve any problem, that the only time better to be alive than today is tomorrow, it might be.

If you have stayed away, or even just mostly away, from X for years and then come back, people just say things like “Hey, glad you’re back!” On the other networks, especially Mastodon, they tell you you’re “feeding Nazis” — by going to the platform where Tim Cook posts Pikachu videos. These people have either lost their minds or refuse to check their prior assumptions. (Most of the ones who chime in about it publicly are the lost-their-minds types.)

But the bigger problem is that there’s little action on Bluesky or, especially, Mastodon. There’s a lot of activity on Threads, but little action. There is action on X. I’ve said for years that Mastodon is my favorite of the bunch and in a way it still is, but really that’s because when I go there I don’t have to be diligent to avoid wasting time. I avoid wasting time on Mastodon because there’s so little of interest to see. That’s a feature — for me — but it certainly isn’t what most people are looking for in a Twitter-like posting platform. They want action. The action is on X.

Without any fanfare — perhaps to avoid his ire — X has de-Musked its algorithm. I stopped visiting at all when the algorithm there was putting Musk’s own tweets into my timeline, every time I checked, despite the fact that I never followed him. But they don’t do that anymore. I don’t see much politics of any kind in my timeline, and what I do see is from accounts I chose to follow. I see tech (including a lot of interesting breaking news), sports (including a lot of interesting videos and stats), and stupid stuff that’s actually funny. My only problem with X now is that I do have to pay attention to avoid wasting time when I visit.

Plus, in addition to the tweets, there are now many interesting people using X to post entire essays and blog posts. I wish that weren’t so, for multiple reasons (e.g., no RSS). But it is so.

If you returned from exile on a desert island and took a look at X today for the first time in a year, you might reasonably guess that Elon Musk got bored and sold it while you were away. I do think he got bored micromanaging it, but the rank muskiness that permeated the platform after he took over is — for now, at least — gone. ★