By John Gruber
WorkOS is like “Stripe for enterprise features.” Add Single Sign-On (SAML) to your app in minutes instead of months.
Strong ideas, loosely held — that is the way.
I’ve got the same unsettled feeling.
Bill Barnwell, writing for ESPN:
One good way to measure offensive dominance is down set conversion rate, which looks at every time a team took the ball on first down and sees whether it turned that series into a first down or a touchdown. The Chiefs converted 93.8% of their first downs into another first down or a touchdown in the second half, and the only reason they didn’t hit 100% is because Jerick McKinnon slid down on the 1-yard line to set up the title-winning field goal. ESPN has data going back through 2000, and no team has ever done that in the second half of a Super Bowl before. Just three teams have done it in the second half of any playoff game.
There’s a lot to get to with this Super Bowl, but let’s start there. How did the Chiefs pull off a flawless second half on offense? After watching this game live and again a second time, there are a few things that stood out.
Fantastic recap/breakdown of yesterday’s game. Long story short: the Chiefs spooked the Eagles with motion that convinced the Eagles to commit to busting up would-be jet sweeps, and instead threw the ball to players in now-uncovered zones. The Chiefs were literally perfect in the second half and needed to be to win the game.
Ken Belson and Jenny Vrentas, reporting for The New York Times:
“When I’m in heaven, I’ll be looking at your beautiful field,” said [George] Toma, who this week is preparing the field for the Super Bowl for the 57th straight year, “or I’ll be in hell looking up what kind of root system you have.”
He is 94 now, but among groundskeepers he is immortal: The God of Sod, they call him, or the Sodfather, or the Nitty Gritty Dirt Man. Toma — who is planted so deeply in the N.F.L.’s root system that he is in the Pro Football Hall of Fame — has never missed a Super Bowl. He has worked in outdoor stadiums from Miami to San Diego and domes in Detroit, New Orleans and beyond. He has persevered through torrential downpours, droughts and, most vexingly, increasingly elaborate halftime shows that befoul his beloved turf.
How have I never heard of this guy before? What a story.
My thanks to WorkOS for sponsoring last week at DF. WorkOS is like “Stripe for enterprise features.” They make it easy for developers to build features needed by enterprise customers, such as Single Sign-On and SCIM.
Shipping these feature is important because they enable selling upmarket for bigger deals. Without these features, the IT department will reject your app. But these enterprise features are complex and time-consuming to build yourself, usually taking months.
With WorkOS you can integrate and ship enterprise features in minutes. Beautiful API docs guide you through every step of the way, and transparent pricing scales based on usage. It’s a product built by developers, for developers.
Kareem Abdul-Jabbar:
That is the magic of sports. To see something seemingly impossible, reminding us that if one person can do it, then we all somehow share in that achievement. It is what sends children onto playgrounds to duplicate a LeBron layup or a Steph Curry three-pointer. Or Mia Hamm inspiring a whole generation of girls to come off the bleachers and onto the field. Millions of children across the country pushing themselves toward excellence because they saw an athlete do something spectacular and they want to do it too. Or at least try. That same kind of drive is behind many of humankind’s greatest achievements.
And it’s all exceptionally glorious.
Perfectly said.
This week Jason Snell published his annual Six Colors Apple Report Card for 2022. As I’ve done for a few years now — 2021, 2020, 2019, 2018 — I’m publishing my full remarks and grades here. On Snell’s report card, voters give per-category scores ranging from 5 to 1; I’ve translated these to letter grades, A to E.
How would you rate Apple’s performance in the Mac in 2022? Consider new Mac models, the continued Apple Silicon transition, new macOS versions, and anything else you deem relevant. 5 is best, 1 is worst.
MacOS 13 Ventura is a solid upgrade.
The Apple silicon transition continued with another strong year. The MacBook Air is Apple’s most popular and most important Mac, and the M2 models that debuted at WWDC are the best laptops for most people ever made. Thin, light, fast, long-lasting battery life, and they even introduced the midnight colorway — the first truly “dark” laptops from Apple since the black MacBooks sold circa 2006–2008, and before that, the G3 PowerBooks from 2001. Apple silicon is absolutely pantsing its x86 competition, and no one else is making ARM chips for serious PCs.
The Mac Pro was the one Mac that skipped the M1 generation of chips, but while disappointing, that omission was more than made up for by the addition of the Mac Studio — a “small tower for pros” form factor that Mac users have been clamoring for ever since the discontinuation of the G4 Cube.
Apple also finally (no sarcasm intended) introduced the reasonably-priced standalone 5K Studio Display. The built-in webcam is meh at best, but the display itself is wonderful, including the $300 option for “nano-texture” anti-glare/anti-reflective glass. This is my ideal display.
There’s an ongoing clamor for an Apple Silicon version of the 27-inch iMac (or iMac Pro even), but I think that desire is misguided. It is much better to get a Studio Display — which should be a great display for years and years — and a Mac Mini or Mac Studio to connect to it. You’ll be able to replace the Mac Mini or Studio once, twice, maybe even three times before the Studio Display needs to be replaced. The 24-inch iMac is no more “all-in-one” than a Mac Mini connected to a Studio Display — the iMac has an external power brick that’s about the size of an Apple TV. Sure, that power brick is smaller than a Mac Mini, but it’s still a box you need to connect. I think it’s more likely that Apple will stop selling any iMacs at all than add a larger model.
How would you rate Apple’s performance on the iPhone in 2022? Consider the new iPhone models, iOS updates, and anything else you deem relevant. 5 is best, 1 is worst.
Not a groundbreaking year for iPhone, but it’s neither possible nor desirable to break new ground every year. iOS is 15 years old and it’s appropriate for Apple to treat it as a mature platform, because that’s what it is. iOS 16 is a solid upgrade, with much of Apple’s efforts seemingly directed at polish and reliability. Both technically and conceptually, iOS has a solid foundation.
It’s a shame that the Mini form factor was dropped from the iPhone 14 lineup. But big-ass phones are more popular than elegant small ones, so the addition of the iPhone 14 Plus — Apple’s first non-Pro 6.7-inch iPhone — is a net win. My biggest gripe about the iPhone 14 Pro models remains their use of polished stainless steel for the sides. It feels slippery at times, and steel is so much heavier than aluminum (or, cough, titanium). I bought a 14 Pro because of the camera system and other Pro-exclusive features, but I’d prefer those features in an iPhone that feels like and weighs as little as the non-pro iPhone 14.
The Dynamic Island is a wonderfully inventive design: useful, attractive, fun.
I’d have scored this lower if not for the solid improvements to the consumer-level iPad hardware in 2022. It’s great that the 10th-gen no-adjective iPad starts at just $450 and brings that model into the modern “all-screen/no home-button” design era. I hope Apple eventually moves the non-pro models from Touch ID on their side buttons to Face ID, but that’s a reasonable tradeoff today for lower prices.
I generally don’t complain about mere “speed bump” hardware updates, but the iPad Pro models are unchanged, industrial-design-wise, since 2018. That’s a long time. I can’t help but believe that if not for COVID and two years of work-from-home and severe travel restrictions between the U.S. and China, that we’d have seen a design refresh for the iPads Pro in 2022. It feels like just another sign that among Apple’s three personal computing platforms — Mac, iPhone, and iPad — iPad comes last in terms of attention. Those are my personal priorities, too, so I don’t fault them. But I’m not here to grade Apple on a curve. That said, though — those 2018 designs are excellent. My daily driver iPad remains a 2018 11-inch iPad Pro.
Stage Manager was a major new feature for both MacOS and iPadOS this year, but I can’t help but think it was more important for the iPad. On the Mac, Stage Manager is an alternative new way to manage windows and multiple apps. On the iPad, it feels more like an attempt to enable a level of multi-app productivity that heretofore wasn’t possible. For me, at least, it isn’t appealing and feels half-baked conceptually. The iPad experience offered much more clarity — which I found satisfying, if at times frustrating — in the early 2010s, when it was just a big iPhone. Conceptually I find advanced usage of iPadOS to be muddled. I suppose it’s actually untrue but I’ll be damned if it doesn’t feel like I’m more productive on my small-screen iPhone than I am on my large-screen iPad. It’s the damnedest thing.
Apple Watch Ultra is a splendid new interpretation of what an Apple Watch can be. It’s obviously more rugged, but the larger screen and significantly longer battery life offer serious advantages even for the un-athletic and unadventurous. Titanium is an excellent material, more durable than aluminum and far lighter than steel. (Would be cool if, next year, they offer it in a dark-tinted titanium too.)
Software-wise, WatchOS has seemingly achieved platform maturity. Apple knows what WatchOS is for, users agree, and they continue to polish and improve it.
I loved my first-gen AirPods Pro and didn’t think I’d see a need to replace them with the new second-gen model, but holy hell are both the noise cancellation and transparency modes improved. Making the case Find My compatible is a nice addition too. When they were announced in September, I wrote, “The new AirPods Pro are the best single expression of Apple as a company today. Not the most important product, not the most complicated, not the most essential. But the one that exemplifies everything Apple is trying to do. They are simple, they are useful, and they offer features that most people use and want.” Having owned and used them daily for months now, I stand by that.
The best new feature of the new Apple TV hardware is the price. It’s finally in the range where I felt it should have been for years. No, it’s nowhere near as cheap as the HDMI sticks or cheap boxes from competitors, but the real competition for Apple TV is the built-in “smart” software on modern TVs. The current pricing of Apple TV hardware is commensurate with its value.
Apple doesn’t get enough credit for making advanced features like Dolby Vision and Atmos audio “just work”. I can imagine numerous ways that the tvOS interface can be improved, but it’s by far the best such interface I’ve seen. I use it nightly and don’t know what I’d do without it.
How would you rate Apple’s performance in services in 2022? Consider Apple TV+, Apple News+, Apple Fitness+, Apple Music, iCloud, Apple Card, Apple Pay, AppleCare, and anything else you deem appropriate. 5 is best, 1 is worst.
At this point, I find “Services” to be overly broad as a single category for Apple. It’s almost like if there were just one category for “Hardware”. 2022 was a mixed bag. I’ve been a fan of TV+ original content from its inception and it continues to get better. “Severance” was my favorite season of a TV series since “Mad Men” ended in 2015. Apple Music has a great catalog but a lousy confusing software interface — quite possibly Apple’s worst app. iCloud is underrated — many people internalized the “Apple is bad at services and syncing” narrative from a decade ago and don’t realize how good the company has gotten at it. iCloud is secure, fast, and reliable today. iCloud backup for iPhones and iPads is a remarkably good and essential service — not just for disaster recovery, but also for seamless migrations from old to new devices.
It’s starting to feel downright miserly, though, that Apple is still offering only a mere 5 GB of storage at the free tier, and have left the paid-tier storage allotments unchanged since like forever.
Progress continues, clearly. Anecdotally, the HomeKit stuff in my house seemingly works more reliably than ever. It’s great that Apple contributed HomeKit to serve as the foundation for the open Matter standard, and that Matter devices are now starting to come to market. But big picture, this whole thing still feels like it’s always poised to get good “next year”. 2022 wasn’t that year.
Anecdotally, no hardware problems for me last year other than my old, much, much-used and still-used 2014 MacBook Pro suffering a swollen battery. A much-used 8-year-old device finally suffering a problem is a sign of how good Apple’s hardware reliability is.
How would you rate the overall quality of Apple’s software, including operating systems, bundled apps, and sold apps, in 2022? Consider anything you deem appropriate. 5 is best, 1 is worst.
I gave this one a 2 last year, on the grounds of questionable design. I get the impression this category is meant more as a gauge of bugginess, reliability, and performance. I still have the same concerns about the direction of Apple’s software design that I did last year, especially on the Mac. But I think their software reliability has been excellent. Consider the numerous features under the Continuity umbrella. Features like copying something on your iPhone and being able to just paste it on your Mac, and vice-versa. Or starting a new message in Mail on your iPhone and using Handoff to finish writing it on your Mac. Those features have been around for years, but it seems to me they work more reliably than ever. I appreciate that. So, fine here’s a 4 this year.
Repeating myself from last year: Resentment over App Store policies continues to build. Frustrations with the App Store review process seem unimproved. Apple’s goal should be for developer relations to be so good that developers want to create software exclusively for Apple’s platforms. The opposite is happening.
Again I’ll repeat myself from last year, while upping my grade from 4 to 5:
I believe that climate/carbon is the societal area where a company like Apple can and should make the most difference, and I’m hard-pressed to think how they could be doing more than they are, practically.
We’re living in sensitive times on other social issues, and Apple seems to be managing that very astutely and honestly. ★
Jason Snell:
This is the eighth year that I’ve presented this survey to a hand-selected group. They were prompted with 12 different Apple-related subjects, and asked to rate them on a scale from 1 to 5 and optionally provide text commentary per category. I received 55 replies, with the average results as shown below.
I took my time reading this, and recommend you do too. What a wonderful tradition. It really does capture the general consensus regarding the state of the company and its platforms and services.
I’ll post my full report card as a column tomorrow, but here are my observations after reading everyone else’s quoted remarks and grades:
There’s seemingly universal agreement that the iPad continues to suffer from a lack of attention and focus. The iPhone remains the iPhone: boring perhaps, but boring by being consistently great. The Mac is going strong in all regards, particularly hardware. The iPad, though, breeds frustration.
Stage Manager feels like a bust, both on Mac and iPad. But it’s the iPad where it was needed. Window management and side-by-side multitasking are solved problems on the Mac — for decades. Getting into “the flow” on iPad remains out of reach.
Apple’s hardware game is stronger than its software game.
AirPods are awesome.
HomeKit remains frustrating and confusing.
(Also, yes, in my comments praising the M2 MacBook Air and its midnight colorway in particular, I forgot about the black MacBooks sold from 2006–2011. Still it’s been a long time since Apple offered a dark laptop.)
Jason Kottke:
For much of the nearly 25-year lifespan of kottke.org, the site’s tagline has been “home of fine hypertext products”. I always liked that it felt olde timey and futuristic at the same time, although hypertext itself has become antiquated — no one talks of hypertextual media anymore even though we’re all soaking in it.
And so but anyway, I thought it would fun to turn that tagline into a t-shirt, so I partnered with the good folks at Cotton Bureau to make a fine “hypertext” product that you can actually buy and wear around and eventually it’ll wear out and then you can use it to wash your car. If you want to support the site and look good doing it, you can order a Kottke.org Hypertext Tee right now.
Ben Lovejoy, rounding up the latest in mobile browser news for 9to5Mac:
Currently, anyone can create a new iPhone browser, but with one huge restriction: Apple insists that it uses the same WebKit rendering engine as Safari. [...] Apple is therefore expected to drop the WebKit requirement sooner rather than later. In particular, the European Digital Markets Act looks set to force the hand of the iPhone maker, with reports that Apple will drop the requirement as part of iOS 17 later this year.
Both Google and Mozilla are now working on new iOS browsers which use the same rendering engines as their desktop browsers.
For Google’s Chrome, that’s Blink:
Google’s Chromium team has moved full steam ahead on porting Blink to iOS, introducing dozens of related code changes in the past week. At the pace things are progressing, we may have our first look at the browser engine for Chrome — and Microsoft Edge, Opera, and more — running on iOS in the coming weeks.
For Mozilla’s Firefox, it’s Gecko:
Mozilla is planning for the day when Apple will no longer require its competitors to use the WebKit browser engine in iOS. Mozilla conducted similar experiments that never went anywhere years ago but in October 2022 posted an issue in the GitHub repository housing the code for the iOS version of Firefox that includes a reference to GeckoView, a wrapper for Firefox’s Gecko rendering engine.
There are a lot of different ways this could play out. If third-party browser engines are allowed, will they be able to use just-in-time compilation for JavaScript — a technique that results in faster performance but exposes more exploitable bugs?
I also suspect, if it comes to pass that non-WebKit rendering engines are allowed on iOS, that it will be via an entitlement specifically for general-purpose web browsers like Chrome and Firefox. I would expect Apple to continue disallowing such engines for use in any and all apps — no Electron for iOS. I would also expect that browsers like Chrome and Firefox won’t be able to save web apps to the home screen as standalone web apps.
Dustin Shahidehpour, writing for Facebook’s engineering blog:
Facebook for iOS (FBiOS) is the oldest mobile codebase at Meta. Since the app was rewritten in 2012, it has been worked on by thousands of engineers and shipped to billions of users, and it can support hundreds of engineers iterating on it at a time.
As Eric Vitiello commented on Mastodon regarding this post, if we assume “thousands of engineers” means just 2,000, that means a new engineer has started adding code to Facebook’s iOS app every two days, nonstop, for a decade. It’s closer to one new engineer every day if we count only weekdays. Someone should check if Fred Brooks is rolling over in his grave.
After years of iteration, the Facebook codebase does not resemble a typical iOS codebase:
- It’s full of C++, Objective-C(++), and Swift.
- It has dozens of dynamically loaded libraries (dylibs), and so many classes that they can’t be loaded into Xcode at once.
- There is almost zero raw usage of Apple’s SDK — everything has been wrapped or replaced by an in-house abstraction.
- The app makes heavy use of code generation, spurred by Buck, our custom build system.
- Without heavy caching from our build system, engineers would have to spend an entire workday waiting for the app to build.
FBiOS was never intentionally architected this way. The app’s codebase reflects 10 years of evolution, spurred by technical decisions necessary to support the growing number of engineers working on the app, its stability, and, above all, the user experience.
I believe Shahidehpour’s post is an attempt at bragging, but to me it reads like a cry for help.
My thoughts turn to Melvin Conway’s eponymous law: “Any organization that designs a system (defined broadly) will produce a design whose structure is a copy of the organization’s communication structure.” If that’s true regarding Facebook’s system design for their iOS app, it’s a miracle the company ever gets anything done.
Joanna Stern interviewed Satya Nadella about Microsoft’s OpenAI-powered improvements to Bing and Edge (News+ link):
“We are grounded in the fact that Google dominates this [search] space,” Microsoft Chief Executive Satya Nadella told me in an interview. “A new race is starting with a completely new platform technology. I’m excited for users to have a choice finally.”
Google — which holds 93% of the global search engine market share, according to analytics company StatCounter — is on Microsoft’s heels. On Monday, the search company said it is working on Bard, a similar chat tool that generates responses from web-based information.
Again, you’d be a fool to count Google out in this race. But shipping talks and bullshit walks. Microsoft is opening up the new Bing to real people now. Not so with Bard.
Yusuf Mehdi, consumer marketing chief at Microsoft:
The new Bing experience is a culmination of four technical breakthroughs:
Next-generation OpenAI model. We’re excited to announce the new Bing is running on a new, next-generation OpenAI large language model that is more powerful than ChatGPT and customized specifically for search. It takes key learnings and advancements from ChatGPT and GPT-3.5 — and it is even faster, more accurate and more capable.
Microsoft Prometheus model. We have developed a proprietary way of working with the OpenAI model that allows us to best leverage its power. We call this collection of capabilities and techniques the Prometheus model. This combination gives you more relevant, timely and targeted results, with improved safety.
Applying AI to core search algorithm. We’ve also applied the AI model to our core Bing search ranking engine, which led to the largest jump in relevance in two decades. With this AI model, even basic search queries are more accurate and more relevant.
New user experience. We’re reimagining how you interact with search, browser and chat by pulling them into a unified experience. This will unlock a completely new way to interact with the web.
The new Bing is available today in a limited preview on desktop, and everyone can visit Bing.com today to try sample queries and sign up for the waitlist. We’re going to scale the preview to millions in the coming weeks. A mobile experience will also be in preview soon.
Microsoft has been doggedly chasing Google Search for over 20 years. Tenacity is arguably the defining cultural principle at Microsoft. If they want to do something, they simply do not give up.
Marcin Wichary:
Keyboards fascinated me for years. But it occurred to me that a good, comprehensive, and human story of keyboards — starting with typewriters and ending with modern computers and phones — has never been written. How did we get from then to now? What were the steps along the way? And how on earth does QWERTY still look the same now as it did 150 years ago?
I wanted a book like this for years. So I wrote it.
If this rings a bell, that’s because Glenn Fleishman — who is the editor and print production manager for the book — mentioned this project on The Talk Show a few weeks ago. I’ve been looking forward to supporting it on Kickstarter ever since.
Sarah Perez, reporting for TechCrunch:
Q&A platform Quora has opened up public access to its new AI chatbot app, Poe, which lets users ask questions and get answers from a range of AI chatbots, including those from ChatGPT maker, OpenAI, and other companies like Anthropic. Beyond allowing users to experiment with new AI technologies, Poe’s content will ultimately help to evolve Quora itself, the company says.
Quora first announced Poe’s mobile app in December, but at the time, it required an invite to try it out. With the public launch on Friday, anyone can now use Poe’s app. For now, it’s available only to iOS users, but Quora says the service will arrive on other platforms in a few months.
Impressive results, I must say.
Matthew Panzarino, writing at TechCrunch:
The M1 whacked a big old reset button on those restrictions, putting portable back into the power computing lexicon. And with M2, Millet says, Apple did not want to milk a few percentage points of gains out of each generation in perpetuity.
“The M2 family was really now about maintaining that leadership position by pushing, again, to the limits of technology. We don’t leave things on the table,” says Millet. “We don’t take a 20% bump and figure out how to spread it over three years…figure out how to eke out incremental gains. We take it all in one year; we just hit it really hard. That’s not what happens in the rest of the industry or historically.”
The conversation turns to gaming:
Millet also is unconvinced that the game dev universe has adapted to the unique architecture of the M-series chips quite yet, especially the unified memory pool.
“Game developers have never seen 96 gigabytes of graphics memory available to them now, on the M2 Max. I think they’re trying to get their heads around it, because the possibilities are unusual. They’re used to working in much smaller footprints of video memory. So I think that’s another place where we’re going to have an interesting opportunity to inspire developers to go beyond what they’ve been able to do before.”
Sundar Pichai, writing for Google’s blog:
We’ve been working on an experimental conversational AI service, powered by LaMDA, that we’re calling Bard. And today, we’re taking another step forward by opening it up to trusted testers ahead of making it more widely available to the public in the coming weeks.
Bard is still in very private beta testing, but at the moment, I’d be hesitant to describe this as Google “playing catchup” to ChatGPT, etc. For all we know, Google is way out ahead of them, but have been playing their cards close to their vest.
Update: On the other hand, Google has announced a lot of AI vaporware in recent years. Ship a real product or shut up.
James Vincent, reporting for The Verge:
Getty Images has filed a lawsuit in the US against Stability AI, creators of open-source AI art generator Stable Diffusion, escalating its legal battle against the firm.
The stock photography company is accusing Stability AI of “brazen infringement of Getty Images’ intellectual property on a staggering scale.” It claims that Stability AI copied more than 12 million images from its database “without permission ... or compensation ... as part of its efforts to build a competing business,” and that the startup has infringed on both the company’s copyright and trademark protections.
The fact that Stable Diffusion occasionally produces output with Getty Image’s watermark makes this about as open-and-shut a case of copyright infringement as I can imagine. It’s like a plagiarist who copies the byline of the piece they’re stealing from.
Noah Kalina and Adam Lisagor are back for season 2 of their delightful podcast All Consuming. This season they’re doing a topic per episode, and for “computers”, they had me on. Somehow it isn’t 10 hours long.
It feels good to get excited about technology with others.
Yes, it did.
Erin Woo, reporting for The Information:
Around 180,000 people in the U.S. were paying for subscriptions to Twitter, including Twitter Blue, as of mid-January, or less than 0.2% of monthly active users, according to a document viewed by The Information. The tiny number signals the challenge Elon Musk faces in turning the subscription product into a major source of revenue.
The U.S. number is about 62% of Twitter’s global subscriber total, the document says, which implies Twitter has 290,000 global subscribers. Twitter is charging $8 a month for Blue Verified on the web and $11 a month for those who sign up via Apple’s iOS, although Apple keeps 30% of that fee.
All together, the global number of subscribers would equate to around $28 million in annual revenue — less than 1% of the $3 billion Musk has said Twitter aims to make in revenue this year. In November, days after assuming control of Twitter, Musk told his new employees he wanted half the company’s revenue to come from subscriptions.
Hard to believe people aren’t jumping at the chance to pay $8/month for a website that is crumbling before our eyes. Lucky for Musk, advertising is down too, so maybe if ad revenue keeps dropping, subscriptions will account for half of Twitter’s revenue.
Connor Oliver:
This Mac has no form of notification system built in, it never begs for your attention and its applications never try to distract you from what you are doing, begging you to look at them instead. If I get distracted while using this Mac the fault lies squarely on me, not the computer and not the programs running on it.
This Mac is unchanging in a world where things change by the minute. It will never receive another software update and is thoroughly obsolete, but it’s comforting to have something that you know will stay the same forever, remaining in a known state every time you return to it.
Nice remembrance from Louie Mantia of his days working as an icon/UI designer at Apple circa 2010–2011.
Glenn Fleishman at TidBITS:
You can think of Mastodon as a flotilla of boats of vastly different sizes, whereas Twitter is like being on a cruise ship the size of a continent. Some Mastodon boats might be cruise liners with as many as 50,000 passengers; others are just dinghies with a single occupant! The admin of each instance — the captain of your particular boat — might make arbitrary decisions you disagree with as heartily as with any commercial operator’s tacks and turns. But you’re not stuck on your boat, with drowning as the only alternative. Instead, you can hop from one boat to another without losing your place in the flotilla community. Parts of a flotilla can also splinter off and form their own disconnected groups, but no boat, however large, is more important than any other in the community.
If you’re a regular Twitter or Facebook user — or avoided both those and similar services — and want to understand what Mastodon is, where it seems to be headed, and how to join in, read on. You don’t need a lot of technical details to understand why Mastodon and the Fediverse exist in sharp contrast to commercial social networks and why they hearken back to some of the more enjoyable aspects of earlier stages of Internet interactions.
I don’t think Mastodon is confusing, per se, but its federated nature makes it inherently at least a bit more complex than a centralized commercial network like Twitter or Instagram. Fleishman’s piece here is a wonderful overview.
Holy hell this is absolutely amazing.
Now do Star Wars directed by Stanley Kubrick. Wait, they did it a year ago — not quite as sublime as Lucas’s 2001 but the docking scene is great.
Yours truly and Ben Thompson’s podcast — two episodes per week, 15 minutes per episode. Not a minute less, not a minute more. If you’re not listening, you’re missing out. Best $5/month you’ll ever spend, trust me.
Or, for a remarkable price of just $12/month or $120/year, subscribe to Stratechery Plus and get Dithering and Stratechery, Sharp Tech, Sharp China, and the latest podcast in the bundle, the NBA-focused Greatest of All Talk (Ben’s personal favorite podcast).
Tripp Mickle, Karen Weise, and Nico Grant, writing for The New York Times in a story that seemingly didn’t need three bylines:
Now chastened, many tech companies have begun the year by championing a new and unfamiliar business strategy: austerity.
In recent months, several companies have said they are looking for ways to cut costs and eliminate futuristic projects that have become money pits. Amazon, Alphabet, Microsoft and Meta have each announced plans to lay off more than 10,000 workers.
I’m not sure why Apple is included in this story — let alone the subject of the hero photo illustrating it. The other companies have laid off 10,000+ employees and cut benefits and perks. Apple has, at worst, cut a few hundred retail positions — so few that it’s gone under the radar — and hasn’t cut any benefits or perks. Apple’s Q1 revenue was down 5 percent year over year, yes, but the company claims they took an 8 percent hit from international currency conversion headwinds. The complete shutdown of the massive Foxconn plant responsible for assembling Apple’s flagship iPhone 14 Pro models was a serious setback, but utterly unlike any of the problems facing Amazon, Google, Microsoft, or Meta. But seemingly nothing can stop The Times from presenting “big tech” as a single monolithic narrative.
Mark Gurman, over the weekend in his Power On column/newsletter at Bloomberg:
Apple’s first mixed-reality device, likely to be dubbed the Reality Pro, will launch this year with an immense amount of new technology, ranging from dual 4K displays to a flexible OLED screen on the front that shows a user’s eyes.
I am once again reminded of the fact that, two weeks prior to its unveiling, Gurman reported that 2021’s Apple Watch Series 7 would be “all about a new design with a flatter display and edges”, when in fact the Series 7 was more rounded.
In addition to making me as curious as ever how he (along with fellow rumormeister Ming-Chi Kuo, who also fell for the flat-sided Series 7 bullshit) vets sources, just consider how dumb an idea a front-facing display on a set of VR goggles would be, putting aside how much dumber it would be to use such a screen to display fake eyeballs. Good displays are expensive. All displays consume large amounts of energy. Why add significant cost to an already expensive headset, and consume additional energy from a device so power-thirsty it’s going to ship with an external tethered battery (a fact Gurman does, I am told, have right), for a front-facing display that the user themself will never see?
Chris Velazco, writing for The Washington Post:
Roh would not elaborate on the specifics of Samsung’s first new XR product, which will not appear at Wednesday’s launch event. “We’re getting there, but we’re not too far away,” he said.
Translation: Just waiting to see what Apple launches.
Dan Lyons, Sports Illustrated:
A source told Sports Illustrated’s Greg Bishop that Brady called the team around 6 a.m. ET. on Wednesday morning to inform them of his decision, two hours before he announced the decision to the rest of the world. He was weighing whether to retire until Tuesday, and had decided he would either play for Tampa Bay or retire, and would not join another franchise. ESPN’s Jeff Darlington was first to report on the timing of Brady’s decision.
Why in the world would you make a phone call like this at 6 in the morning? You call me at 6 a.m., someone better be dead or hospitalized.
Federico Viticci:
We can’t talk about art in software in a vacuum. As a computer maker or app developer, you have to strike that balance between the aspirational and the practical, the artistic and the functional — the kind of balance that, by and large, Apple is achieving on the Mac. Unfortunately, when it comes to iPadOS, I feel like Apple has been prioritizing the artistic aspect over the functional, and it’s not clear when that will be rectified.
Katie Notopoulos and Pranav Dixit, reporting for BuzzFeed News:
Other bots are simply just fun. @ca_dmv_bot tweets out vanity plates that were rejected by the California Department of Motor Vehicles, along with the DMV’s reasoning. The bot’s creation was inspired by a Los Angeles magazine article about rejected plates, which revealed that they’re often incredibly funny.
Fantastic Twitter account, run by a 15-year-old kid.
Some bots are just pleasant and surprising additions to your timeline. Joe Schoech of Vermont runs @_restaurant_bot (random photos of restaurants from Google Maps), @_weather_bot_ (current weather conditions from randomized places around the world), @everygoodfella (screenshots of every second of the movie Goodfellas), and a few others. He also doesn’t plan on paying and is considering moving them all to Mastodon.
“It’s over,” he told BuzzFeed News. “Bots are maybe the best part about Twitter! I follow a ton of them, they’re cool and weird, and I will miss them. Fuck Elon, I never liked that guy.”
Amen, brother.
Onward to Mastodon.
Apple Newsroom:
Apple today announced financial results for its fiscal 2023 first quarter ended December 31, 2022. The Company posted quarterly revenue of $117.2 billion, down 5 percent year over year, and quarterly earnings per diluted share of $1.88.
“As we all continue to navigate a challenging environment, we are proud to have our best lineup of products and services ever, and as always, we remain focused on the long term and are leading with our values in everything we do,” said Tim Cook, Apple’s CEO. “During the December quarter, we achieved a major milestone and are excited to report that we now have more than 2 billion active devices as part of our growing installed base.”
From Apple’s Consolidated Financial Statements (PDF), and Jason Snell’s ever-essential charts of that data:
Not bad.
Speaking of Meta’s quarterly results:
In its earnings report after the bell on Wednesday, Meta said its Reality Labs division, home to the company’s virtual reality technologies and projects, posted a $4.28 billion operating loss in the fourth quarter, bringing its total for 2022 to $13.72 billion.
As my recent writing suggests, I’m not sure what to expect from Apple’s upcoming headset. I sure as shit don’t expect them to lose $14 billion a year on it though.
CNBC:
Meta shares popped in extended trading on Wednesday after the company reported fourth-quarter revenue that topped estimates and announced a $40 billion stock buyback. Here are the results. [...]
- Daily Active Users (DAUs): 2 billion vs 1.99 billion expected
- Monthly Active Users (MAUs): 2.96 billion vs 2.98 billion expected
- Average Revenue per User (ARPU): $10.86 vs $10.63 expected
Sure seems like it’s time for Zuckerberg to drop his whining about App Tracking Transparency. They still have an almost unimaginably massive audience — 2 billion users per day! — so surely there are ways to monetize that attention that don’t require cross-app tracking.
That ARPU extrapolates to about $45/year. Would you pay, say, $50/year to get an ad-free experience on Facebook’s products? A year or two ago I’d have said yes, just for Instagram. (My Instagram use has decreased significantly since then.) I realize they’re not going to offer that, but “average revenue per user” is an interesting metric.
See also: “The Inverse Cramer ETF remains undefeated.”
The Twitter Dev account:
Starting February 9, we will no longer support free access to the Twitter API, both v2 and v1.1. A paid basic tier will be available instead.
At least they gave some notice this time, but it’s emblematic of how seat-of-Musk’s-pants the whole company is now that they can’t even say yet what that pricing will be.
You might be asking, “Wait a second, didn’t Twitter shut down all the APIs for developers a few weeks ago?” But those were just the APIs for full-fledged Twitter clients. Today’s announcement covers all the other ways Twitter APIs could heretofore be used for free. E.g. the bot I wrote back in 2010 to auto-tweet links to each new post on Daring Fireball — that bot will stop working next week unless I pay. I’ll wait to see what the prices are, but I doubt I’ll pay. (Update: Elon Musk, on Twitter, says “~$100/month”.)
There are zillions of tools and bots that use these APIs. Molly White posted a few examples. For example, Alt Text Reader is an automated account that sends back the alt text description for any image on Twitter (that has alt text). There are umpteen weather services, traffic alerts, and just plain fun goofy accounts that send automated tweets. Many of them are run for free and can’t pay; others just won’t pay. This will also break the ability to follow a Twitter account’s posts via RSS — a very cool feature in some feed readers like NetNewsWire.
I don’t know what Musk is thinking, but he obviously has the value proposition backwards. These accounts freely produce content Twitter users enjoy. If anything, Twitter should be paying them, not the other way around. It’s like if YouTube started charging creators to post their videos.
And, of course, another use case for these APIs are tools like Movetodon, that allow people new to Mastodon to find and follow the Mastodon accounts of people they follow on Twitter. Use it now, before it breaks. (And if you’ve already started using Mastodon and used Movetodon, remember that you can re-run it to find people who’ve started Mastodon accounts after the last time you checked.)
Matt Birchler, “The Shocking State of Enthusiast Apps on Android”:
I recently commented on Mastodon that I thought when it comes to third party apps, iOS is remarkably far ahead of Android. My feeling is that you can take the best app in a category on Android, and that would be the 3rd to 5th best app in that category on iOS.
It’s harsh, I know, but I really think it’s true for basically every category of app I care about.
Someone responded to me saying that there are a bunch on Android apps that are better than their iOS equivalents. I wanted to be open-minded, so I asked what apps they would recommend I look at to see how Android is ahead of iOS. They recommended a text editor with a UI that looked more like Notepad++ than a modern writing tool.
Birchler’s Mastodon post was in a thread I started with my question about the best Android Mastodon clients, but I hadn’t noticed that he’d written this article until today — a day after my take on the same theme. Birchler goes on to review an Android RSS reader named Read You, which seems to be the best feed reader on Android. To say that Read You wouldn’t even register on the list of best iOS feed readers is being kind. It’s enough to make you wonder if anyone on Android even knows what a feed reader is. Birchler’s review is more than fair. He’s not cherry-picking one app in one category — I think it’s fair to say that Read You exemplifies the state of Android, for, as Birchler calls them, “enthusiast apps”.
Android enthusiasts don’t want to hear it, but from a design perspective, the apps on Android suck. They may not suck from a feature perspective (but they often do), but they’re aesthetically unpolished and poorly designed even from a “design is how it works” perspective. (E.g., Read You doesn’t offer unread counts for folders, has a bizarrely information-sparse layout, and its only supported sync service was deprecated in 2014. It also requires a frightening number of system permissions to run, including the ability to launch at startup and run in the background.) And as I wrote yesterday, the cultural chasm between the two mobile platforms is growing, not shrinking. I’ve been keeping a toe dipped in the Android market since I bought a Nexus One in 2010, and the difference in production values between the top apps in any given category has never been greater between Android and iOS. And that’s just talking about phone apps, leaving aside the deplorable state of tablet apps on Android.
Michael Tsai found two threads on Hacker News with short threads discussing my piece yesterday, here and here.1 A representative comment from an Android user skeptical of my take:
What on earth is he asking for out of these apps? How do you objectively compare one app’s “panache” with another? If I was a developer, what are the steps I can follow to program some “comfort” into my app? These complaints seem so wishy-washy and underspecified.
Then he leaves with the Kubrick quote: “Sometimes the truth of a thing isn’t in the think of it, but in the feel of it.” We’re fully in the realm of mysticism now, this is not an attempt to fairly compare or measure anything. [...]
I think if he’s going to praise some apps and dunk on the other ones, he should compare using measurable criteria. Otherwise, it’s only one person’s opinion. Just saying “App X feels right” is like saying “App X has a better chakra energy.” What is any developer supposed to do with that feedback? The whole article could have boiled down to “I personally like these apps and I don’t like those.”
That’s like asking for “measurable criteria” for evaluating a movie or novel or song or painting. I will offer another quote from Kubrick: “The test of a work of art is, in the end, our affection for it, not our ability to explain why it is good.”
Art is the operative word. Either you know that software can be art, and often should be, or you think what I’m talking about here is akin to astrology. One thing I learned long ago is that people who prioritize design, UI, and UX in the software they prefer can empathize with and understand the choices made by people who prioritize other factors (e.g. raw feature count, or the ability to tinker with their software at the system level, or software being free-of-charge). But it doesn’t work the other way: most people who prioritize other things can’t fathom why anyone cares deeply about design/UI/UX because they don’t perceive it. Thus they chalk up iOS and native Mac-app enthusiasm to being hypnotized by marketing, Pied Piper style.
What’s happened over the last decade or so, I think, is that rather than the two platforms reaching any sort of equilibrium, the cultural differences have instead grown because both users and developers have self-sorted. Those who see and value the artistic value in software and interface design have overwhelmingly wound up on iOS; those who don’t have wound up on Android. Of course there are exceptions. Of course there are iOS users and developers who are envious of Android’s more open nature. Of course there are Android users and developers who do see how crude the UIs are for that platform’s best-of-breed apps. But we’re left with two entirely different ecosystems with entirely different cultural values — nothing like (to re-use my example from yesterday) the Coke-vs.-Pepsi state of affairs in console gaming platforms. On mobile, the cultural differences are as polarized and clearly delineated as the politics of our national affairs.
It’s no fluke that among Steve Jobs’s final words on stage was his soliloquy about Apple existing at the intersection of technology and the liberal arts. March 2011:
It is in Apple’s DNA that technology alone is not enough — it’s technology married with liberal arts, married with the humanities, that yields us the results that make our heart sing.
Making your heart sing. That’s the difference. ★
It sounds a bit conspirational, but for many years now it’s seemed clear to me that Hacker News has Daring Fireball in some sort of graylist. It’s not blacklisted, obviously, given the aforementioned two threads about yesterday’s piece, but nothing I write here ever gains any significant traction there. Ever. And the reason there are two threads for yesterday’s piece is that the first one disappeared from the home page soon after it was posted. I think? In this list of recent Hacker News threads for articles from DF, going back four months, only three have more than 10 comments — and two of those are the threads from yesterday. I don’t know who I pissed off there or why, but I’ve never seen an explanation for this. Update: HN commenter Michiel de Mare has quantified the apparent suppression, based on the ranking of this very article. Exactly what I’ve noticed for years. ↩︎
The Onion:
The Onion: Are you a Yankees fan or a Mets fan?
Santos: A Mets fan? Baby, I was on the Mets!
Special guest Dan Moren joins the show to talk about the new M2 MacBook Pros and Mac Minis, the state of Mac gaming, and the triumphant return of the full-sized HomePod.
Brought to you by:
Casey Newton, writing at Platformer:
Kevin Systrom and Mike Krieger are back.
The Instagram co-founders, who departed Facebook in 2018 amid tensions with their parent company, have formed a new venture to explore ideas for next-generation social apps. Their first product is Artifact, a personalized news feed that uses machine learning to understand your interests and will soon let you discuss those articles with friends.
I lucked into an invitation from a friend. I’m square in the bullseye of the Artifact target audience, as both an inveterate news junkie and a huge fan of Systrom and Krieger’s original Instagram. Newton:
Users who come in from the waitlist today will see only that central ranked feed. But Artifact beta users are currently testing two more features that Systrom expects to become core pillars of the app. One is a feed showing articles posted by users that you have chosen to follow, along with their commentary on those posts. (You won’t be able to post raw text without a link, at least for now.) The second is a direct-message inbox so you can discuss the posts you read privately with friends.
I’ll give it some time, but at the moment, it’s a disappointment. The articles they show come directly from publishers’ websites, but because Artifact isn’t a web browser, per se, there’s no ad filtering. It’s just ads ads ads, interrupting seemingly every single article, every couple of paragraphs. This same “man, I miss ad blockers” feeling strikes me when I use Apple News too, but Apple News articles have way fewer ads, and better ads, than what I’m seeing so far in articles I read in Artifact. “Like Apple News but worse” is not a good elevator pitch.
To be clear, these aren’t Artifact’s ads. They’re the ads shown on the original web pages. But because the article design on most news websites sucks, the article design for most of the content in Artifact sucks. Update: Another annoyance: Because Artifact is using a custom web view rather than Safari’s embeddable view controller, you don’t get password autofill. I happily pay for subscriptions to over half a dozen sites, but I don’t know the passwords for any of them, because I rely on autofill from iCloud Keychain in Safari or Safari’s embeddable view controller. In some ways Artifact feels like it’s just a subpar web browser with decent suggestions for what to read.
Instagram was an instant sensation because it was obviously such a premium experience. Great photos, with cool filters (which filters were necessary to make phone camera pictures look great a decade ago), a simple social concept, all wrapped in a great app. Artifact does feel like a nice app, but the reading experience, at least today, is anything but premium. It feels cheap. And the social aspect isn’t there yet.
Rodrigo Ghedin:
iFood, Brazilian largest food delivering app evaluated at USD 5.4 billion, was accessing his location when not open/in use, bypassing an iOS setting that restrict an app’s access to certain phone’s features. Even when the reader completely denied location access to it, iFood’s app continued to access his phone’s location.
We got intrigued: how was iFood getting away with this?
An educated guess was revealed by iOS 16.3 release notes, launched on January 23th. Apple mentions a security issue in Maps in that “an app may be able to bypass Privacy preferences”. It’s CVE-2023-23503, submitted by an anonymous researcher and, so far, “reserved” in CVE’s system — which means details are pending to be published.
Via Dan Goodin, who asks:
I wonder how long this vulnerability was in effect. There may have been massive amounts of location data that was collected without users suspecting a thing.
If the iFood app was really doing this, why is it still in the App Store? If circumventing location privacy by exploiting a bug doesn’t get you kicked out of the store, what does? My hope would be that iFood wasn’t doing this maliciously. But if they were, that should be a one-strike-and-you’re-out violation.
Whilst we iOS users celebrate the recent releases of Thomas Ricouard’s Ice Cubes, Tapbots’s Ivory, and Tusker, and look forward to the imminent release of other new Mastodon clients like Shihab Mehboob’s Mammoth, over on Mastodon I asked what the best clients for Android are.
Long story short: crickets chirping.
The app that got the most recommendations is Tusky, an open-source client available free of charge. It’s fine, and for now, it’s what I’ve got on my home screen on my Pixel 4. But if Tusky were an iOS app, it wouldn’t make the top 5 for Mastodon clients. I’d describe its UI as brutalist. (Tusky does have fun “burst” animations when you tap the Like or Bookmark buttons on a post.)
Honorable mentions to Tooot, the official Mastodon client, and some open-source forks of the Mastodon app like Megalodon. There’s also Fedilab, which costs $2.50 on the Play Store but is also open source. I find Fedilab homely, even by the standards of Android apps, but it’s fast and has some neat features like built-in translation. (Bonus points to the fellow who suggested this Emacs mode, I believe non-sarcastically.) All of these apps are more brutalist than Tusky.
None of these Android clients would garner any attention at all on iOS. Tooot and the official Mastodon client are also available on iOS, and seemingly offer the same features and same basic interfaces on both platforms. There’s a reason third-party clients are overwhelmingly more popular on iOS than Mastodon’s official client — yet the Mastodon app is clearly among the best on Android. It’s really just a different world over in Androidtown. Things like fluid scrolling, swipe gestures, and tap-and-hold contextual menus are table stakes for an iOS app. None of the Android clients scroll fluidly, none offer swipe gestures, and only Tooot seems to offer a tap-and-hold contextual menu. But more broadly they all just look and especially feel inert and rigid. Nothing shrinks or stretches. There’s no life to them.
Google’s Android system software and first-party apps try. (The Chrome Android app in particular is iOS-caliber. Not iOS-style, but iOS-caliber, in terms of fluidity, originality, and attention to detail.) The Instagram app for Android tries. But for the most part, it seems like third-party Android apps don’t even try to achieve the look-and-feel comfort, fun, and panache of iOS apps. It’s a weird thing. The chasm between how iOS and Android apps look and feel is growing, not shrinking. The opposite happened with the Mac and Windows back in the ’90s. Windows itself and Windows software in the Window 3.x era were just awful. Starting with Windows 95, the gap closed significantly. Spending a few hours perusing the state of the art in Android Mastodon clients gives me the distinct impression that Android is forever stuck in its Window 3.x era of UI polish and design. It’s rough.
iOS and Android are, from a macro perspective, rival peer platforms. But it’s not like, say, game consoles — PlayStation vs. Xbox vs. Switch — where all of the major games on all of the consoles are striving for the highest possible production values. Not one Android Mastodon client seems to be striving for iOS-level production values. Again, not iOS style — just the baseline level of polish and detail-sweating that are de rigueur for apps like new Mastodon clients on iOS. Your bank’s iOS app probably sucks (mine does), but that’s because it’s probably a cross-platform web wrapper that’s nearly identical on Android (mine is). Nintendo Switch games don’t have the same style as PlayStation or Xbox games, but all of them are trying to be really nice. That’s just not a thing on Android. It’s banking apps almost all the way down. It’s an entirely different culture, with a different value system from iOS.
20 years ago my friend Brent Simmons wrote about why he chose to create apps exclusively for the Mac, despite the Windows market being so much larger:
One of the reasons I develop for OS X is that, when it comes to user interface, this is the big leagues, this is the show. That’s probably what Joel would call an “emotional appeal” — and to call it that, that’s fine by me. [...]
The other path is honorable and sensible and has its rewards too.
But to me it’s the difference between an empty night sky and a night sky with all the stars shining and a big, bright bella luna. “Emotional appeal?” Oh yes indeed. And I don’t apologize for that for one second.
I’m well aware there are Android enthusiasts who choose and embrace the platform because they strongly prefer it. But the differing priorities of both users and developers between iOS and Android are rendered stark by looking at Mastodon client apps. There doesn’t seem to be a single developer trying to make a commercial Mastodon client for Android, for one thing. Everything feels like a hobby app because everything is. Android seems to be the platform for people who consider this comprehensive feature checklist to be a helpful resource for evaluating which apps they should try. iOS is the platform for users and developers who care about craftsmanship, who see emotional appeal as something far more essential than any feature comparison that can be expressed in a spreadsheet. I often cite this quote from Stanley Kubrick: “Sometimes the truth of a thing isn’t in the think of it, but in the feel of it.” It’s the feel of iOS Mastodon clients that makes them outclass those on Android.
iOS is now the show. ★
My thanks to Vivid for sponsoring this week at DF. The latest MacBook Pros have displays that can reach 1,600 nits of brightness. Out of the box, you only see this brightness when viewing HDR videos or photos. Vivid is a utility that unlocks the full brightness of your screen, system-wide. It works on the 14- and 16-inch MacBook Pro with an M1 or M2 chip, as well as the Pro Display XDR.
Try Vivid for free and see the difference yourself. It is not just a little brighter — it’s a lot brighter. It’s worth downloading and installing to see it in action. Whether you ordered a new M2 MacBook Pro this week, or if you want to give your “old” 2021 M1 Pro a cheap upgrade, you can get Vivid for 30 percent off — this week only.
Wayne Ma, reporting for The Information (MacRumors summary):
Apple is developing software to make it easy for users of its upcoming mixed-reality headset to build their own augmented reality apps, according to four people who have worked on the headset.
With the software tools, Apple hopes that even people who don’t know computer code could tell the headset, via the Siri voice assistant, to build an AR app that could then be made available via Apple’s App Store for others to download. The tool, for example, could allow users to build an app with virtual animals moving around a room and over or around real-life objects without the need to design the animal from scratch and calculate its movement in a 3D space with obstacles.
Ma says “apps”, and if they’d go in the App Store I guess they’d be apps, but what he describes sounds more like AR content than AR apps.
Some former Apple engineers have likened Apple’s content creation tool to the popular games “Minecraft” and “Roblox,” which make it easy for children to build their own 3D worlds and objects with simple interfaces.
Minecraft and Roblox are for children, LOL.
The current status of Apple’s app development tool couldn’t be learned. But some people familiar with it had seen demonstrations as recently as 2021.
Four people saw this tool over a year ago, and it’s news? Says me, the guy linking to it — but it’s such a cool idea to have an AR content creation tool right there in the AR headset environment. I think Ma is missing a lot of information about Reality Composer (or whatever the tool is going to be named), but establishing the platform as something for creation out of the box is exciting. (It took over a decade to be able to create iPad software on an iPad with Swift Playgrounds.)