Apple’s Full Statement on Yesterday’s Price Increases 

Apple, in a statement issues to the press yesterday, quoted fully by MacRumors:

The consumer electronics industry is facing an unprecedented challenge. The rapid expansion of AI data centers has created an extraordinary surge in demand for memory and storage. We have never seen a component price increase this much, this quickly. We have shielded our customers from these increases so far, but we have now reached a point where we need to begin raising prices on a number of products, including today’s increases for iPad and Mac. We know this is not welcome news, and we are working tirelessly to find solutions.

I saw a few other publications quote a sentence or two from the statement, but I like to see the whole thing. It’s not long.

The Price-Hiked Apple TV 4K Is 4 Years Old 

Via MacRumors’s Buyer Guide, the current third-gen Apple TV 4K models were introduced in October 2022, and sport the A15 Bionic chip that debuted with the iPhones 13 in 2021. It’s widely believed that new hardware models are coming this fall. I mentioned yesterday that the steep price increases ($130 → $200 for the 64 GB base model; $150 → $250 for the 128 GB model with Ethernet and Thread networking) move Apple TV further out of line compared to the discount set-top boxes and sticks from companies like Roku and Amazon. But even setting aside the prices of competing devices, it just feels wrong to hike prices this much for four-year-old hardware running five-year-old pre-AI silicon. The higher-end model’s price went up 67 percent!

The only way this makes sense is if these prices are really meant for the upcoming new hardware, and those new models are more ambitious home hubs that warrant $200–250 prices. This makes the current models a really bad deal for the next few months, but come September or October, Apple can introduce next-gen Apple Intelligence-ready Apple TV hardware and the prices can remain $200/250. It’s Apple, so maybe the new hardware will have prices that are even higher, and these increases are just stop-gaps to ease the eventual sticker shock upon the new hardware’s reveal.

But as things stand today, no platform in Apple’s portfolio came out of these price increases looking worse than Apple TV. It’s especially painful to think about people buying one now, at these prices, only to have their purchase obsoleted in September or October.

Apple Journal’s Atrocious Undo Bug Has Been Fixed (and SwiftUI, Per Se, Is Not to Blame) 

On the eve of WWDC, in a post arguing that “SwiftUI Only Makes It Easy to Develop Bad Apps”, I wrote about an atrocious bug in Apple’s Journal app:

If you’re running MacOS 26 Tahoe, open Journal and make a new dummy entry. Type something like “The quick brown fox.” Then double-click on the word “brown” and delete it. Now invoke Undo.

What you expect is for the word “brown” to reappear. What happens is ... the whole sentence disappears. Gone. Invoke Redo and you only get back to “The quick fox.” The word “brown” is just gone forever. It’s nowhere in the Undo stack. That’s just profoundly fucked up. I’ve never seen anything like this with an AppKit app, ever. (I’ve never seen it with a UIKit app either — and the same thing happens on iOS with Journal. It’s just that you notice it less often because we don’t invoke Undo and Redo nearly as often there.)

Marcin Wichary, linking to my post from his remarkably good, remarkably prolific blog Unsung, wrote:

Software engineering typically has some categories of bugs and failures that result in immediate action — a night shift, a war room, “sevs,” and so on. Those are, in my experience, things like:

  • the app crashes,
  • the site doesn’t load,
  • there is data loss.

Depending on what you work on, this list will also likely include security problems, regulatory considerations, privacy-leaking bugs, and so on. In a more mature organization, these are all well documented, but even in early startups there is some shared understanding that some bugs are bigger than life and they take immense priority over pretty much anything else.

At any company, a version of this list needs to exist for front-end and user-experience problems, and undo should be on top of that list. If you break undo, you drop what you’re doing to fix it.

This seems to be what exactly happened. I don’t understand how Journal’s data-destroying Undo bug persisted as long as it did, but after I wrote about it two weeks ago, I heard from Apple PR that:

  • The text editing component in Journal is in fact UIKit, not SwiftUI, so I was wrong to blame SwiftUI just because Journal is largely SwiftUI-based.
  • The bug had been identified and fixed for a future update.

Well, the future is already here, because the buggy Undo behavior in Journal is fixed in developer beta 2 on both MacOS and iOS 27. Nice. I hope it gets fixed for the 26.6 releases too, but at the moment it’s still broken in the current developer beta of 26.6 (and, of course, still broken in all the v26.5 OSes). So be careful while writing in Journal.


Spensive Thoughts

Some quick thoughts on the hardware prices Apple increased — and didn’t increase — today. Here’s a table with most of the base models whose prices increased:

OriginalNewChange
Vision Pro$3500$37006%
HomePod$300$35017%
HomePod Mini$100$13030%
Apple TV 64 GB$130$20054%
Apple TV 128 GB$150$25067%
 
iPad$350$45029%
iPad Mini$500$60020%
iPad Air$600$75025%
iPad Pro$1000$120020%
 
MacBook Neo$600$70017%
MacBook Air$1100$130018%
MacBook Pro$1700$200018%
iMac$1300$150015%
 
Mac Mini$600$80033%
Mac Studio M4 Max$2000$250025%
Mac Studio M3 Ultra$4000$530033%

Apple TV 4K was hit particularly hard on a percentage basis, with the 64 GB base model going up 54% and the 128 GB model (which also includes a Thread radio and Ethernet) rising 67%. These increases especially hurt for a product that was already perceived — fairly or unfairly — as being too expensive compared to its competition. A Roku Ultra costs $100 and Roku Streaming Sticks start at $30, as do Amazon’s Fire TV Sticks. A replacement Siri Remote for Apple TV alone costs $60. It’s clearly the SSD storage in the Apple TV 4K that prompted this, but because people use them to “stream”, consumers don’t even think of Apple TV as having “storage”.

Poor Vision Pro’s meager 6% price increase feels more like a pep talk than a meaningful change. A signifier that Apple has not forgotten it exists. “Don’t worry, buddy, you’re getting a price increase too, just like everyone else. We’ll bump you up ... I don’t know ... how about $200? There you go. Here’s a pat on the head too. Keep your chin up, kid.

iPad prices mostly went up 20–25%, but the hardest hit was the no-adjective base model, which rose almost 30%, from $350 to $450. That’s a big increase for a product meant to appeal to buyers for whom price is obviously their biggest concern.

MacBook and iMac prices went up 15–20%, but Mac Minis and Mac Studios went up almost twice as much on a percentage basis.

Apple did not raise prices on three of its most popular product lines: iPhone, Apple Watch, and AirPods. With iPhone and Apple Watch, I guess they think they can hold the line until September, when new models will be announced. But the rumor mill strongly suggests that the only new iPhones coming in September are the iPhone 18 Pro and the new foldable “Ultra”.1 I can’t help but wonder whether, alongside the introduction of new iPhones, the existing ones slated to be updated in early 2027 (iPhone Air, iPhone 17, iPhone 17e) will go up in price. In normal years, those of us in the know generally discourage friends and family from buying new iPhones or Apple Watches in the summer, encouraging them to wait until September. This year, it might make sense to encourage people to buy now, if they’re price conscious. Based on these other products, surely iPhones and Apple Watches will soon rise in price 15–25 percent. Whether “soon” means “next week” or “September”, I don’t know. But at this moment, iPhones and Apple Watches are selling for bargain prices relative to iPads and Macs, and the iPhone 18 Pro is going to cost a lot more than the 17 Pros. Plus, orange?

Perhaps it’s unsurprising that AirPods did not go up in price. They don’t use SSD storage and they don’t use RAM like other products do.

Because these price increases were driven entirely by RAM and SSD component pricing, the hardest-hit products are the professional tier models, with the most RAM and largest SSDs. Here’s a table I put together in Apple Notes, which (forgive me) I’m going to paste as a screenshot.

M5 Pro / Max 14″ MacBook Pro Configurations

Table of price increases for M5 Pro and M5 Max MacBook Pro configurations.

Notes:

  • The nano-texture display upgrade remains +$150, for both 14-inch and 16-inch models.
  • 16-inch models remains +$300 vs. same-spec 14-inch models.
  • The binned M5 Pro chip with 15-core CPU/16-core GPU remains exclusively available in 14-inch models, at -$200 compared to the 18/20-core chip. I didn’t bother to include it in the table, nor the plain M5 chip MacBook Pro, which is also only available in 14-inch models.

The base model prices for these M5 Pro and M5 Max MacBook Pros only went up 13–15%. But RAM and SSD upgrades increased, in most configurations, by a whopping 50–67%. The 64 and 128 GB RAM upgrades for the M5 Max doubled in price.

Example configurations:

  • 14-inch M5 Pro 18/20 cores, 64 GB RAM, 4 TB SSD:
    • Was: $4,000
    • Now: $5,200 (+30%)
  • 14-inch M5 Max, 18/40 cores, 128 GB RAM, 8 TB SSD, nano-texture display:
    • Was: $7,050
    • Now: $9,850 (+40%)

Add $300 to those prices if you prefer 16-inch — which brings the maxed-out configuration to $10,150, and still hits an even $10K if you omit the nano-texture option.

That second one is the configuration I personally would want to buy to replace my beloved but aging M1 Max MacBook Pro (64 GB RAM, 4 TB SSD) from 2021. I knew prices would go up if I waited another year, but I hadn’t really considered that they’d go up by 40%. For that $2,800 price increase, one used to be able to purchase 16 spare wheels for the late great Mac Pro. 


  1. I’m still holding out hope they call it “iPhone Duo”. ↩︎


Om Malik, 1966-2026 

Heartbreaking news, shared by Om’s family:

Om Malik passed away on June 24, 2026, at Stanford Hospital after a long health journey with his heart. He was surrounded by family and friends.

We invite you to share your remembrances of Om in the comments below or by posting and tagging his accounts on X/Twitter, Instagram, Threads, or LinkedIn.

Om kept this battle very private, so this news comes as a terrible surprise for many, and an incomprehensible gut punch for everyone who knew and loved him. Rest in peace, my friend.

So it goes.

Apple Raises Prices on Most Products by 15–25 Percent, but Not iPhones, Watches, or AirPods 

Rolfe Winkler, reporting for The Wall Street Journal (gift link):

The company briefly took down its Apple Online Store early this morning as it typically does when announcing new products. When it came back online, the price tags for Mac computers rose roughly 15% to 20% and iPad prices rose 15% to 25%.

Among the price increases, the base MacBook Air rose $200 to $1,299; the base MacBook Pro increased $300 to $1,999; the entry-level MacBook Neo increased $100 to $699. The iPad Air increased $150 to $749 and the iPad Pro increased $200 to $1,199.

iPhone prices were unchanged, though the company hinted at more increases in a statement.

“We have now reached a point where we need to begin raising prices,” it said in the statement. “We have never seen a component price increase this much, this quickly.”

MacRumors has a list of before/after prices. Christ, they even raised the price of the poor Vision Pro by 6 percent, from $3,500 to $3,700.

Anyone who purchased a MacBook Neo for $600 (or $500 with education discount) between March and this morning purchased the lowest-price MacBook Apple has ever sold — and perhaps the lowest-price MacBook they ever will sell.

WebKit Always Enables the Copy Menu Item in Every App 

Jeff Johnson:

Several weeks ago, John Gruber of Daring Fireball asked me whether I could reproduce an issue he was seeing in Safari: when a web page is focused, the Copy menu item in the main menu is always enabled, regardless of whether there’s anything selected in the web page. I could indeed reproduce that issue, and it turns out to be the fault of WebKit. The issue also occurs in Mail app, when an email message is focused.

On Apple platforms, WebKit is a public API, used by third-party apps in addition to Apple’s first-party apps. RSS readers such as NetNewsWire and Vienna, preferred by Gruber and myself, respectively, use WebKit to display articles from RSS feeds. And sure enough, both apps exhibit the same issue: the Copy menu item is always enabled when an article is focused.

What happens if you copy and paste from a WebKit WebView with no selection? Nothing happens, nothing is pasted. However, technically speaking, the clipboard is not empty.

In most Mac apps, since the dawn of time, if there is nothing selected to be copied, the Edit → Copy (and Cut) commands are disabled. If you invoke the ⌘C shortcut while the Copy command is disabled, you hear an alert sound, letting you know that whatever you thought you were copying could not be copied because it wasn’t selected. That beep is useful context. This is proper behavior for all menu items — if they’re not available to do something, they should be disabled, and invoking a disabled menu item keyboard shortcut should beep. In any app that uses WebKit, since early in 2025, the Copy command is always enabled when a WebKit view has focus — but if nothing is selected, you get useless clipboard data that can’t actually be pasted anywhere. (And whatever was on your clipboard is now gone, or pushed back if you use a clipboard history utility.)

This is clearly a bug. It cannot be acceptable that you can copy nothing, wiping out whatever was previously on the clipboard. (Or to be pedantic, to copy a useless inscrutable plist blob that can’t be pasted anywhere.)

Johnson reported this bug in WebKit’s Bugzilla system, but it was erroneously closed as “Won’t Fix”. There’s a conflation in the WebKit team’s closing of Johnson’s bug report between how the Edit → Copy command behaves in any WebKit-using app, and how JavaScript’s document.execCommand("copy") needs to be available even when there’s no selection in the WebKit view. WebKit engineers introduced the bug in application behavior when they attempted to fix the decade-old bug in the JavaScript behavior last year.

I was very glad to read on the WebKit blog, just this morning, that the WebKit team is encouraging the submission of bug reports. Here’s a bug that has already been reported, with copious details, that they merely need to look at again.

WebKit in Safari 27 Beta 

The WebKit blog (back during WWDC):

If you look through the lists of features and fixes in Safari 27, you’ll notice that, although there are 58 brand-new features and 525 fixes — the largest pile of fixes in any Safari release in recent memory — most of what is released is not about new things.

Most of this work has been about existing features behaving more correctly, handling more edge cases, and fitting together with other features the way you’d expect. We committed our time to increasing quality — that’s the story of this release and the year that led to it. [...]

If something has been bothering you, test it in Safari 27 beta. You might be pleasantly surprised. And if it hasn’t been fixed yet, file a bug report, or add a comment to an existing issue with a concrete scenario, a link to a real site, or a reduced test case. The more concrete the problem, the more helpful it is.

Sounds like it’s a bit of a Snow Leopard year for WebKit, too, not just the OSes.

Designed in California: An Apple History Podcast 

Kickstarter campaign from Jason Snell and Myke Hurley to fund a 50-episode narrative podcast on Apple’s 50-year history. (Actually, with stretch goals, more than 50 episodes.) The campaign has already hit its primary funding goal but there’s a week left in the campaign and more stretch goals to hit. Jason and I spoke at length about Designed in California on the latest episode of my podcast, and like I said there — if you enjoy podcasts like The Talk Show and Upgrade and aren’t backing this campaign, you’re not hooked up right. Really looking forward to this when episodes start dropping.

The Talk Show: ‘Perp Walk for Selfies’ 

Jason Snell returns to the show for a look back at WWDC 2026, and a look ahead to Designed in California, his and Myke Hurley’s upcoming 50-episode Apple history podcast.

Sponsored by:

  • Factor: Healthy eating, made easy. Get 50% off your first box, plus free daily greens, with code talkshow50off.
  • Squarespace: Save 10% off your first purchase of a website or domain using code TALKSHOW.
  • Finalist — A daily planner for iPhone, iPad and Mac, built on proven paper-based planning methods. DF readers get six months free; see details at the link.
Ultra-Wide 0.5× Lenses Have Utility Beyond ‘Photography’ 

Some follow-up thoughts on my earlier piece, regarding the second-gen iPhone Air’s additional camera lens being a 0.5× ultra-wide, not a 3× or 4× telephoto:

Ultimately, it’s the fact that I use my 0.5× lens not so much for photography but for scanning documents and notes, and taking “What is this?” images of things in my hand, that explains its utility compared to a telephoto. I think of photography as meaning, roughly, “I’m trying to capture an aesthetically pleasing image that I intend to keep in perpetuity, to enjoy and remember for years to come.”

A telephoto is only good for photography, in that sense. The ultra-wide lens is a tool with additional utility beyond capturing photos you want to keep in any artistic or emotional sense. You can always grit your teeth and use digital zoom if you don’t have a telephoto, but you can’t fake going wider or, importantly, closer. The minimum focal distance of the iPhone 17 Pro 1× lens is 20 cm. The minimum focal distance of the iPhone Air 1× lens is 15 cm. Those extra 5 cm make a difference, but the iPhone Pro’s 0.5× lens has a minimum focal distance of just 2 cm. It can focus on pretty much anything you put in front of it. The iPhone Air’s 1× lens can’t do that. With Apple Intelligence and Siri AI, taking macro photos of objects and text, simply to ask Siri or another chatbot about them, is increasingly important.

One reader, who previously owned iPhone Pro models, but bought an Air last year, emailed to say: “It would be nice to have the telephoto; it’s annoying not having the ultra wide. When I was buying it I thought I’d miss the telephoto but actually it’s the other way around. If they add ultra wide it will be an instant upgrade for me.”

I think that sentiment sums it up.

Apple Is Going to Raise Device Prices — but When? 

Speaking of Mark Gurman, in the wake of Tim Cook’s unprecedented interview with the WSJ to warn that Apple is going to raise prices in response to the steep rise in RAM and SSD prices, he tweeted (XCancel link):

Regarding Apple price hikes, have to imagine these are fairly imminent. No other reason to flag them now. I’d also note that Apple back to school sale is very imminent, and it could make sense to tie these together as a buffer. Either way this is happening soon. Not a fall thing.

I won a steak dinner from my Dithering cohost Ben Thompson, betting that Apple would not raise the prices on RAM when they introduced the M5 Pro and M5 Max MacBook Pros in March, largely on the basis that Apple considers the pricing part of the product’s brand. For the same reason, I also do not think they’re going to raise the prices of existing products mid-cycle. I think Cook’s warning is about the fall, starting with the iPhones 18 Pro and the folding “Ultra” in September, and he issued the warning months early just to make the bad news “old news” by the time September gets here.

But unlike with the MacBook Pros in March, I wouldn’t bet more than a beverage on my hunch here. However out of character it would be for Apple to raise prices midway through product cycles, the global RAM shortage is unprecedented. I wouldn’t be surprised if Apple pushes price increases moments after I hit “Publish” on this post. (I’m checking right now, before I hit the button, in fact.)

But Cook gave that interview on Wednesday. Now it’s Monday and Apple still hasn’t changed any pricing. If they were going to push out price increases soon, why not last Friday? Why wait at all unless they’re waiting for new hardware? I wouldn’t want to bet on this, but if I had to, I think price increases will roll out with new and refreshed hardware products and they’ll ride the storm in the meantime. I also wonder whether Apple hasn’t yet decided when to increase pricing. Maybe they’re bracing right now for the RAM shortage (and thus RAM pricing) to get even worse, soon, but hoping to hold out until September. And that’s why Cook didn’t offer any hints about when?

Gurman Says Second-Gen iPhone Air, Coming in Early 2027, Will Sport a 0.5× Ultra-Wide Second Camera 

Mark Gurman, reporting for Bloomberg:

Apple Inc. is preparing a second-generation iPhone Air for spring 2027, aiming to boost the appeal of the slimmed-down device, according to people with knowledge of the matter.

Current prototypes of the new model, code-named V62, add a second rear camera for ultrawide-angle photography, said the people, who asked not to be identified because the product hasn’t been announced. It’s now in advanced testing within Apple, they said.

When Wayne Ma and Qianer Liu of The Information broke the story on the second-gen iPhone Air getting a second camera system back in November, they didn’t say what kind of lens it would be — ultra-wide or telephoto. I speculated that it could go either way. The no-adjective iPhones 11–17 have all sported two lenses: 1× and 0.5×. Pro-tier iPhones have shipped with three lenses (1×, 0.5×, and a telephoto that has varied in length from 2× to 5×) ever since the iPhone 11 Pro introduced the “Pro” adjective in the name. But prior to the iPhone 11 model year, top-tier iPhones with two lenses (7 Plus, 8 Plus, X, XS) shipped with a telephoto 2× lens, not a 0.5× ultra wide, as the second lens.

If Gurman is correct that the additional lens on the second-gen iPhone Air is going to be an ultra-wide 0.5×, I wonder if that is motivated by which type of lens is more popular, or which one fits the Air’s thin form factor better. Could be both — that ultra-wide photography and video is more popular than telephoto, and it fits the constraints of the form factor better. (When I wrote about this in November, a bunch of readers emailed to say that their teenage kids shoot a ton of ultra-wide photos.)

I just ran the numbers on my personal photography with the iPhone 17 Pro over the last nine months. I’ve shot just a hair under 4,000 stills and 90 videos. Still photos by lens:

 0.5x:   6%
   1x:  86%
   4x:   5%
Front:   3%

Videos by lens:

 0.5x:  18%
   1x:  80%
   4x:   2%
Front:   0

By the numbers, I use the ultra-wide 0.5× lens about the same amount as the telephoto 4× for stills, but much more frequently for video — because video is captured with a sensor crop. But flipping through the stills shot with each, an awful lot of my 0.5× photos are macro close-ups of things like receipts and products on store shelves. If I could only have one of the two additional lenses, it’d be a close call, but I’d choose the telephoto 4× — which has become more useful than any previous telephoto lens this year with the sensor crop to get an optical 8× zoom.

Update:Ultra-Wide 0.5× Lenses Have Utility Beyond ‘Photography’”.

Criterion Collection: The Complete Kubrick 

30-disc set includes:

  • 4K restorations of Kubrick’s thirteen features and three shorts, with their original soundtracks alongside the 5.1 mixes, restored and remastered
  • Over twenty-five hours of interviews, documentaries, and behind-the-scenes materials
    • Kubrick’s international version of The Shining
  • A new 4K restoration of Vivian Kubrick’s behind-the-scenes documentary Making “The Shining”
  • Newly recorded commentary tracks featuring filmmaker Lee Unkrich (editor of the book Stanley Kubrick’s “The Shining”) and author Michael Benson (Space Odyssey: Stanley Kubrick, Arthur C. Clarke, and the Making of a Masterpiece)

All work and no play makes Jack a dull boy.

Dickover of the Week: The Observer 

Bharat Iyer:

Let’s be real … if The Observer actually cared at all about your privacy, they wouldn’t share your personal data with ONE HUNDRED AND SIXTY ONE FUCKING PARTNERS. [...]

Imagine if, upon purchasing a copy of the Sunday newspaper in 1791, you were followed around town by 161 men, taking note of everything you do throughout the day. Makes you wonder who’s really doing the observing.

It’s bad enough to include 161 third-party trackers on a website. But it’s downright dystopic to declare your 161 third-party “partners” under the heading “We Care About Your Privacy”. That’s like beating someone in the head with a baseball bat while telling them “We care about your skull”, literally adding insult to injury.

Yours truly back in 2020, “Online Privacy Should Be Modeled on Real-World Privacy”:

Imagine if you were out shopping, went into a drug store, examined a few bottles of sunscreen, but left the store without purchasing anything. And then immediately a stranger approached you with an offer for sunscreen. Such an encounter would trigger a fight or flight reaction — the needle on your innate creepometer would shoot right into the red. (Not to mention that if real-world tracking were like online tracking, you’d get the same creepy offer to buy sunscreen even if you just bought some. Tracking-based offers are both creepy, and, at times, annoyingly stupid.)

Before and After: MacOS 27 Golden Gate Beta 1’s App Icons 

Basic Apple Guy, back during WWDC:

WWDC always brings a torrent of new content, details, and platform-wide changes. One of the first things I noticed after installing the macOS Golden Gate beta was the updated icon design. The colours are much bolder, several icons have been adjusted, and the refraction in the Liquid Glass effect has changed significantly, especially in icons like Journal.

There’s also a noticeable sharpness to the icons, along with a flattening of the Liquid Glass effect. I’m not sure yet whether this is simply an early-beta artifact or the intended final look.

I think it’s definitely the intended look, and I like it. The changes in these app icons are all subtle, but they’re all changes for the better. I still don’t like the primitive flat shapes and mandated squircle, but at least the trend is finally moving in the right direction again.

Mux — Video for Developers 

My thanks to Mux for sponsoring Daring Fireball last week. Video is a boatload of data. Every video file in your product contains audio, objects, and scenes that most stacks can’t read or access.

Mux Robots turns that data into video intelligence. Configure your video workflows once, and they run automatically on every new upload: ask questions, summarize, find key moments, and more. No asset webhooks or self-hosted glue code needed.

Mux is video infrastructure for developers, trusted by Synthesia, Shopify, and the U.S. Soccer Federation. Start building for free. Use code FIREBALL at signup for an extra $50 credit.

Another One for the ‘Sorry, We Used to Be Crap’ Truth-in-Advertising File: Carlsberg Beer 

Ben Chapman, reporting for The Independent in 2019:

After 40 years of advertising its lager as “Probably the best beer in the world”, Danish brewer Carlsberg has confessed that the famous slogan may not be true. Reacting to falling sales and increasingly harsh comments from drinkers about the taste of its beer, Carlsberg has launched a new recipe along with a more honest approach to marketing.

The campaign declares: “Probably not the best beer in the world. So we’ve changed it. Somewhere along the line, we lost our way. We focused on brewing quantity, not quality. We became one of the cheapest, not the best.”

As part of the new ad campaign Carlsberg is sharing negative comments about the old beer including, “Carlsberg tastes like stale breadsticks” and another comparing it to “drinking the bathwater your nan died in”.

I drank a Carlsberg once. Once.

‘What’s the Deal With Old Guys and Giant Glasses?’ 

Early adoption of new technology is generally considered a young-person thing, but maybe Snap Specs will turn that notion on its head. Direct sales in retirement homes?

Trump Mobile T1 Phone Is a Gold-Painted Two-Year-Old HTC U24 Pro 

NBC News:

The Trump Mobile T1 phone, originally marketed as “Made in the USA,” is nearly identical to the two-year-old HTC U24 Pro, a phone made by the Taiwanese company HTC using Chinese parts, according to a technical analysis the repair-guide and parts company iFixit conducted in partnership with NBC News.

That report is paywalled, but NBC News’s five-minute video is on YouTube, and iFixit has a full teardown report of their own. The only thing that’s surprising is that the Trump T1 doesn’t cost much more than the HTC-branded one ($500 vs. $470).

Fox to Buy Roku Streaming Service in $25 Billion Deal 

The Wall Street Journal on Monday:

Fox Corp. said it is acquiring Roku in a deal valued at around $25 billion, making a major bet on the future of ad-supported streaming. The deal — Fox’s largest to date — brings together a media company known for its live news and sports programming with the biggest provider of streaming platforms for connected TVs.

It will add scale to Fox’s streaming business, currently home to free, ad-supported streaming service Tubi, which the company bought for $400 million in 2020, and subscription-based Fox One and Fox Nation.

In addition to distributing other streaming services through connected TVs and devices, Roku has its own ad-supported Roku Channel. The combined company will better compete with the likes of Amazon.com and Netflix for ad dollars.

I’m late to comment on this, but this seems stupid. Roku sucks. I know they’ve got a 25 percent or so share of the smart TV interface market, but no one is attached to Roku. The entirety of their market share is people who don’t care. That’s not worth $25 billion. Shit platforms seldom last, and the ones that do last achieve monopolies. I think Roku’s share is going to slip, not grow.

Snap Launches Ad Campaign for Specs Starring Michael Caine 

“They’re about power, aren’t they, and the bloody powerful blokes who wear them.”

Maybe I’m all wet and these things are stylish, no matter what they do to your ears.

Jerry Seinfeld Tries Out Snap’s Specs 

“Hey buddy, nice frames.”

Seinfeld’s father tried them out too.

Domino’s Admitted Their Pizza Tasted Like Cardboard 

Re: my post on Verizon flat-out admitting their business practices have resembled a scheme from Dr. Evil, Domino’s did something similar regarding their pizza a while back. This 2021 story for Inc. by Jeff Haden describes the turnaround.

Verizon, Formerly Menace Mobile 

Verizon has sprung for a new ad campaign set in the Austin Powers world, with four stars from the cast — Mike Myers, of course, as Dr. Evil; Rob Lowe as Number Two (Robert Wagner is alive but is 96); Seth Green as Evil’s son Scott, and Mindy Sterling as Frau Farbissina — and director Jay Roach. The premise of the two-minute spot is that Dr. Evil is proposing “Menace Mobile”, a wireless carrier with confusing pricing and plans. Scott pooh-poohs the idea on the grounds that “This isn’t evil. This is just typical phone company stuff.” Then, after some back-and-forth, comes this exchange:

Scott: Diabolical phone companies are why we’re all switching to Verizon.

Dr. Evil: I thought Verizon was just like the rest of the wireless organizations.

Scott: Well, they were, but not anymore. They just got rid of activation and upgrade fees. They’re changing everything.

I don’t think the commercial is particularly funny, alas, but I do find it extraordinary, because of the exchange quoted above. “Well, they were, but not anymore” is one the most extraordinary lines I’ve heard in a commercial. They’re just flat out admitting that, until recently, they ran their business like a scheme from Dr. Evil.

I’ve been on Verizon for a long time. It’s expensive, but so was AT&T, and I’ve always felt like I got better service and better coverage from Verizon (which is why I switched in the first place). But just last year I did the wrong thing when I bought my iPhone 17 Pro. I should have bought it unlocked, but instead I bought it as a device upgrade tied to my Verizon account, and the bastards nicked me for a $30 upgrade fee. I’d like to think that will never happen again because they’re actually dropping all of their bullshit fees, but I’ll believe it when I see it.

Austin Powers, by the way, came out in 1997. In the film, Powers was frozen since 1967. That means next year, we’ll be as far removed from the debut of the movie as unfrozen Austin Powers was from the groovy 60s in the film.

Cotypist – Smart Autocomplete Utility for Mac 

Usually when I link to a new app, it’s something that I find useful personally. Cotypist is something else. It’s an AI-powered autocomplete utility for the Mac, using on-device models and processing, by developer Daniel Gräfe of Accelerated Thought. It is very well-designed, and remarkably Mac-assed (right down to where it stores its local data and AI models). It respects your privacy and all the best conventions of MacOS. Cotypist suggests a few words ahead of your insertion point at a time, and you can accept them by hitting Tab; if you want to ignore them, you just keep typing. The autocomplete suggestions appear inline, in whatever app you’re typing in, using your current font. I wasn’t even aware that was possible, but it is via MacOS’s rich accessibility APIs. Cotypist’s suggestions are eerily good. It’s even got a great name.

Personally, I can’t stand using it.

For me, it’s actually worse that the suggestions are so good, and so often on-point for what I intend to write. That’s why I can’t stand it. It’s like having a voice in my ear whispering my own thoughts before I think them. But are they my thoughts, or are they just close to my thoughts? They’re so close I can’t tell. And thus the experience of seeing these words appear before I’ve typed them feels more like a curse than a blessing, and a never-ending distraction. I’d find Cotypist far less distracting if its suggestions weren’t as good — but in that case it wouldn’t be nearly as interesting or useful, and I wouldn’t be writing about it at all.

But I’m a writer. I enjoy writing. Writing is probably the most satisfying and fulfilling thing I do in life. I enjoy picking every word as I get to it. I find a blinking insertion point in the middle of a good but half-written sentence to be thrilling. But you might feel otherwise. Perhaps you find all writing to be a laborious chore, like washing dishes. Or you might have a job that requires answering a lot of repetitive emails. I’ve done email technical support in the past, and I would have killed for Cotypist then. I would imagine Cotypist is simply marvelous for someone who writes English as a second language.

It’s absolutely worth trying if you think you might want to use it, and probably worth trying just to see it in action even if, like me, you don’t want something like this. Trying it out might change your mind. There’s a free tier for casual use (100 completed words per day), and Plus and Pro paid tiers for $6 and $9 per month. New installations get a 30-day free trial of the Pro tier.

See also: Quinn “Snazzy Labs” Nelson’s review on YouTube.

New Domain for Sign In With Apple and iCloud+ Hide My Email 

Apple Developer:

Later this summer, Apple will unify the email domains used by Sign in with Apple and iCloud+ Hide My Email under a single, shared domain: private.icloud.com.

New addresses generated for both features will be issued on the new domain. For example:

  • Sign in with Apple addresses, previously issued on privaterelay.appleid.com, will be issued on private.icloud.com.

  • iCloud+ Hide My Email addresses, previously issued on icloud.com, will be issued on private.icloud.com.

Existing addresses on the legacy domains will continue to work and forward mail to users without interruption.

Initial reaction to this change is that it might render “Hide My Email” ineffective, because shitbird services will simply ban the domain, trying to force you to use your primary email address. It seems inevitable that some number of services will do this. But my retort is that a service that won’t accept these email addresses is one that I probably don’t want to have anything to do with. The only reason not to accept private.icloud.com email addresses is if you want to do something invasive with users’ actual email addresses.

NetNewsWire Status 

Brent Simmons, writing at Inessential:

My hope for retirement was to get a lot of work done on NetNewsWire.

A year ago it was in sore need of modernization, tech debt pay-off, and bug fixes. People were asking for features, but the foundation needed a ton of work before I could get on to adding new rooms.

Here are some highlights of what we’ve done with 2,188 commits in the past year.

NetNewsWire was already one of my favorite, most-used, most indispensable apps. Now it’s much better and improving steadily at a rapid clip. You love to see it.

SpaceX, Newly Public, to Acquire Cursor for $60 Billion in SpaceX Funny-Money Stock 

CNBC, two days ago:

In November, Cursor said it crossed $1 billion in annualized revenue, according to a release at the time. Cursor was also ranked at No. 37 on the annual CNBC Disruptor 50 list in 2026. The $60 billion in class A common stock that SpaceX has agreed to pay to acquire Cursor represented a 3.4% dilution at the aerospace and tech conglomerate’s IPO valuation.

Shares of SpaceX gained roughly 16% on Tuesday, topping Amazon and Microsoft by market cap and making it the fourth most valuable company in the U.S.

SpaceX is an amazing company but this valuation is insane. The idea that it’s even close to as valuable as Microsoft or Amazon is bananas. SpaceX still isn’t even profitable, so its price-to-earnings ratio is literally infinity. It’s halfway through Thursday as I post this and SpaceX is down ~10 percent on the day, so a touch of sanity is being restored, at least at the moment.

Cursor, with $1 billion in sales, certainly isn’t worth 60× revenue — especially in a business where it too isn’t profitable. But who cares when you’re paying with funny-money stock?

Tim Cook, in Interview With WSJ: ‘Unfortunately, Price Increases Are Unavoidable’ 

Rolfe Winkler, reporting for The Wall Street Journal (gift link):

Apple plans to raise prices on its products to offset the surging costs of memory and storage chips, Chief Executive Tim Cook said in an exclusive interview with The Wall Street Journal.

“Unfortunately, price increases are unavoidable,” he said. “We’re doing our best to mitigate the huge increases that are being passed to us, and we’ve been trying to shield our customers from the increases, but the situation has become unsustainable.”

Cook declined to offer details on the timing or scale of the planned price increases, nor which products would be affected. Apple’s next major product launch is likely to be in September when it releases the iPhone 18 lineup, expected to include a new foldable iPhone. [...]

Cook said Apple wouldn’t use its cash and silicon expertise to build its own memory and storage factories. “We can’t do everything,” said Cook. “We know what we’re good at.” [...] Cook said during his time working in the electronics supply chain, from IBM to Compaq to Apple, he had never seen a commodity price swing like the one from the past six months. “This is a hundred-year flood,” said Cook. “I’ve never seen anything like it in any area in over 40 years.”

Apple, to my recollection, has never before issued a warning about price increases. Keep in mind that Apple deals with prices in a very different way from its competitors. For Apple, prices are part of a product’s brand, so they don’t fluctuate with component costs. The trash can Mac Pro held its $3000 starting price for six years, despite its specs remaining effectively unchanged in that span.

So when Apple raises prices on the iPhone 18 Pro models this September (and, presumably, launches the folding iPhone “Ultra” with an eye-watering price), expect those prices to stick. And if Apple expects RAM and SSD component pricing to continue rising through 2027 — which is what many anticipate — they might build that into the pricing now. Raise prices by (say) $200 now rather than $100 this year and another $100 next year.

Also, credit to Tim Cook for taking this one personally, months ahead of the iPhone 18 launch, rather than leaving it to John Ternus to serve up a surprise shit sandwich in his first keynote as CEO.

Snap Unveils Specs, Its $2,200 AR Glasses, and They’re Fugly 

Jay Peters, The Verge (gift link):

Snap is finally launching augmented glasses for the public. Specs, which Snap describes as “a wearable computer built into see-through augmented reality glasses,” will cost $2,195. You can preorder a pair of Specs now at specs.com with a $200 refundable deposit, and Snap says they’re expected to ship “this fall” in the US, UK, and France. [...]

The company says that Specs are “fully standalone, with no puck and no tether.” (Which is perhaps a jab at Apple’s Vision Pro, which is tethered to a separate battery pack.) They’ll be offered in two sizes, a 47mm model weighing 132g and a 52mm model weighing 136g, and will have removable inserts that Snap says will support “a wide range of prescriptions.”

Unlike Vision Pro, Snap is presenting Specs as eyeglasses that users will wear out and about in their daily lives. Viewed perfectly straight-on and photographed by a professional fashion photographer — as presented on the Specs website — they’re a bold look. Viewed from any other angle and captured normally, they look like goggles, not glasses. The frames look orthopedic and the lenses are not even close to clear. They make you look like you forgot to take off your goggles leaving the theater after a 3D movie — goggles that are big enough to wear over regular glasses.

Maybe Specs are useful enough to justify looking so orthopedic, but I doubt it.

Vehicle Motion Cues — a.k.a. Apple’s Weird Anti-Nausea Dots 

Thomas Ricker, writing for The Verge:

I’ll just work from the car, I thought. But after a few minutes of staring at my screen on quick mountain switchbacks I could feel the first signs of cold, coagulated nausea bubbling up from that sweaty place in my gut. I looked to the horizon for relief, but nothing helped... until I remembered Apple’s magic dots.

Introduced in 2024, Apple’s Vehicle Motion Cues promise to tap into your device’s accelerometer and gyroscope to reduce or, in my case, even eliminate the motion sickness felt when trying to use an iPhone, iPad, or MacBook inside a moving vehicle.

My son has suffered from motion sickness in cars his whole life, and Apple’s Vehicle Motion Cues work like a charm for him too. What a great feature.

Yours Truly on MacBreak Weekly: Is the New Siri AI Good? 

MacBreak Weekly:

John Gruber of Daring Fireball joins the MacBreak Weekly panel this week! A deep dive into Apple’s new Siri following WWDC. Why Apple Intelligence & the new Siri are not coming to the EU initially later this year. And could the iPhone Ultra’s launch be delayed this year?

It’s fun to be the guest, not the host, of a podcast. I took Jason Snell’s usual panelist spot this week, alongside Leo Laporte, Andy Ihnatko, and Christina Warren. Lots to cover, including a week of real-life experience using the new Siri AI. (It’s really good!)

Also, sometimes you just know what the episode title of a podcast is going to be, the moment a phrase is uttered. This was one of those episodes, with “Intimate Functionalities”.

Yours Truly on The Vergecast: ‘# the **Epic** Story of Markdown’ 

David Pierce, host of The Vergecast:

So where did Markdown come from? It came from John Gruber. John joins the show, along with Anil Dash, to tell the story of where Markdown came from and how it took over the world.

Markdown has been growing steadily for years, but it’s seen a step change in popularity now that it’s been embraced as the lingua franca of LLM agentic systems. I had an interesting all-too-brief chat last week in Cupertino with some people from Apple’s developer tools team about how it feels to see Markdown spread everywhere — including WWDC. In a word, gratifying.

But the biggest reason for Markdown’s continuing success isn’t Markdown itself. It’s the triumph of plain text files, both for system configuration and for the interchange of human-readable (and thus, LLM-readable) prose. Markdown isn’t really a “syntax”. It’s a set of conventions for formatting plain text. If everyone agrees to the same basic conventions, plain text can be significantly more expressive than a string of unformatted characters.

That’s it. So what I find gratifying isn’t that my “language” continues to thrive, because it’s not a language. It’s that the way I like to format plain text when I’m writing, and the way I like to see plain text formatted when I’m reading, has so thoroughly won the world’s mindshare battle. “Ha-ha”, I say, to people who want *this* to mean bold, not italic. (And to Slack and WhatsApp, I say “Fuck you.”)

Checking In on the iOS Continental Fun-Gap Drift 

Yours truly, in September 2024, expressing skepticism that “European iPhones are more fun now”:

Meanwhile no one in the EU will get Apple Intelligence or iPhone Mirroring, both of which features are very useful, and, dare I say, quite fun. Should we judge how much fun each side of the continental divide is having by how much fun they theoretically could be having, or by how much fun they are having?

As it stands, the fun side is not the EU. But hope springs eternal.

Here we are two years later and I think the answer is more clear than ever which side of the continental divide is more fun. It’s not the EU. EU users still don’t have iPhone Mirroring and until and unless the European Commission changes its interpretation of the DMA, they likely never will. It’s a great feature.

Apple Intelligence, as we knew it until last week, eventually came to the EU, about six months after it shipped for the rest of us. One can reasonably argue that EU iPhone and iPad users didn’t miss much during those six months. And that there hasn’t been that much to enjoy since Apple Intelligence debuted in the EU in iOS 18.4. That changed last week with the introduction of the first beta release of iOS 27. Siri AI is really good, truly useful, and genuinely fun. And it is not on pace to come to the EU six months after iOS 27 ships this fall. It is currently on pace to come to the EU never.

New in the App Store: Personalized Recommendations 

Sarah Perez, writing for TechCrunch:

This week, Apple announced a series of discovery features that will personalize app recommendations based on users’ interests and behavior, providing a new way for developers to have their app discovered.

At Apple’s Worldwide Developers Conference (WWDC), the iPhone maker introduced Personalized Collections in the App Store, which will showcase recommendations tailored to the individual. These will also include new “App Notes” that explain why the specific apps were recommended to you. Starting this week, you’ll find these new personalized suggestions in various places in the App Store, including the Apps or Games tab or on the Search tab.

Security research critics Mysk, posting on Twitter/X (XCancel link), report that the App Store app seemingly sends analytics usage data to Apple with everything you do in the App Store app, including exactly what you type, character-by-character — and that this isn’t for search suggestions, but for analytics. (Via Michael Tsai.)

The Washington Post on the EU’s DMA Folly 

The Washington Post editorial board yesterday (News+ link), “Why Europe Won’t Have the New Siri”:

Brussels insists the decision is “Apple’s and Apple’s only” and that nothing in its flagship Digital Markets Act forbids the launch. That’s technically true and wholly beside the point.

The law requires that the moment Siri AI ships in Europe, any rival AI agent must get the same sweeping access to a user’s messages, files and chat history. Apple proposed putting in a software security layer to make that safe and offered a phased rollout to build it. According to Apple, the European Commission rejected the proposal.

The DMA was supposed to open markets. But its legal logic was born in the era of browsers, app stores and messaging apps. These components can be swapped like batteries.

The DMA effectively demands everything to be swappable/interchangeable. So while the European Commission is correct that the DMA does not forbid Apple from launching a version of Siri AI, it clearly forbids Apple from launching the version of Siri AI they actually built.

Behind all this lies the dream that Europe could be a “regulatory superpower.” It wanted to create a market too big to skip that would, by virtue of its heft, end up exporting its rules to the rest of the world. That hasn’t worked out.

When adapting a product for Europe costs more than European market access is worth, companies no longer comply. They simply leave out the feature.

That’s the folly of the DMA, or at least the maximal interpretation of the DMA that the European Commission is pursuing. It only makes sense under the assumption that the EU is too big a market to ignore, and the EU’s market might is such that systems will be designed to meet their compliance standards, regardless of whether the makers of these systems support the regulations or not. (And in the case of Apple with iOS and Google with Android, the two companies are in lockstep in their opposition to the EU’s regulations on system-level AI interoperability.)

First, the EU is big but it isn’t that big. The best estimate I’ve seen is that the EU accounts for about 7% of Apple’s worldwide revenue. Plus, because of the DMA, the cost of doing business in the EU is now significantly higher for Apple and Google, because they need to engineer DMA-compliant versions of various features and systems. Unless, that is, they stop bringing (a long and ever-growing list of) new features to the EU.

Which brings me to my second point. What exactly is the motivation for Apple and Google to engineer entirely separate systems for the EU to bring new features into compliance with the Commission’s broad interpretation of the DMA? Because if Apple doesn’t engineer a DMA-compliant version of Siri AI, iOS users in the EU will ... switch to Android, whose system-level AI was deemed noncompliant by the Commission a few months ago?

This doesn’t directly hurt Apple. It doesn’t force Apple to design, engineer, and ship a compliant EU-exclusive version of Siri AI that supports plug-and-play LLM back ends. It only hurts iPhone users who live in the EU, who are stuck with the old dumb version of Siri for the foreseeable future. The European Commission is either stupid or insane.

The European Commission Ruled Months Ago That Google’s Integration of Gemini in Android Violates the DMA 

Ryan Whitham, writing for Ars Technica back in April:

European regulators are proposing several broad changes to the way AI tools operate on Android phones. Some of this is straightforward, like allowing third-party AI tools to be invoked system-wide via hot words or button presses. This might also include allowing AI tools to view screen context when the user opens them. Context also extends to allowing alternative AI systems to access local data to generate proactive suggestions and summaries. The report actually describes something that sounds like Google’s Magic Cue, which relies on Gemini to offer suggestions based on your activity.

Google has also started experimenting with allowing AI to control certain apps. As we saw when this feature debuted on the Galaxy S26, Gemini is currently pretty bad at using apps on your behalf. The commission wants to explore allowing other AI services to autonomously control installed apps and system features on Android phones. Maybe someone else could do better?

Maybe! But also maybe it’s a bad idea for complex system architecture design to come from non-technical government bureaucrats. One of these maybes strikes me as a lot more likely than the other.

Many of the Gemini AI features in Android, including Magic Cue, rely on running local models, and Google has been slow to allow third parties the system access to make that work effectively. So the EU is also suggesting a mandate that would ensure developers have the necessary hardware access to run local models “with high levels of performance, availability and responsiveness.”

What could go wrong?

Finally, Google may be required under the DMA to create new APIs and offer technical assistance to other AI makers who want to plug into Android. The commission also specifies that these tools must be made available free of charge.

Of course, it’s not free of charge to provide technical assistance to one’s competitors. It’s actually a great expense.

Here’s the European Commission, announcing these “preliminary findings”:

The proposed measures aim to ensure that competing AI services can effectively interact with applications on users’ Android devices and execute tasks accordingly, such as sending an email using the user’s preferred email app, ordering food or sharing a photo with friends. Currently, Google largely reserves these capabilities for use by its own AI offerings on Android phones and tablets. For example, the measures would allow competing AI services to be easily activated by users, using a custom ‘wake word’, a phrase that the user can speak to activate an AI service.

The proposed measures will also enable competing providers of AI services to innovate and offer deeply integrated AI experiences to users on Android phones and tablets, along with Alphabet’s own AI services, such as Gemini. Opening up access to these capabilities will provide Android users across the EU with a wider choice of AI services.

The difference between Google and Apple on this front is that Google just blazed ahead and shipped Gemini integrated into Android in the EU, and is now facing compliance problems after shipping. (Ask forgiveness.) Apple isn’t shipping Siri AI in the EU in iOS 27, knowing that it’s going to be deemed non-compliant. (Ask permission.)

The EC presumes that these measures “will also enable competing providers of AI services to innovate and offer deeply integrated AI experiences to users on Android phones and tablets”. Again: maybe! But really all they can enforce is that “competing providers of AI services” will have the same level of system-level integration that Google’s AI services have. The easiest way for Google to achieve that is by withdrawing Gemini integration in Android from the EU, not by building APIs and privacy protection mechanisms to enable the capabilities for third-party providers that the EC is demanding.

Google is learning the lesson Apple learned the hard way with all the existing features of iOS that were deemed noncompliant with the DMA when it went into effect. The “ship it first and ask forgiveness / hope it’s deemed compliant” strategy is not a good one in the EU.

WorkOS Launches Auth.md — an Open Protocol for Agent Registration 

My thanks to WorkOS for sponsoring DF last week to promote Auth.md, their new open protocol for AI agent registration.

Sign-up forms were built for humans in browsers, so how do AI agents programmatically register with services? That’s the question Auth.md aims to answer. By exposing a single, machine-readable Markdown file at your service root, AI agents can dynamically discover your OAuth Protected Resource Metadata, parse required scopes, and authenticate seamlessly.

Markdown, baby. Who’d have thunk it?

With native support in WorkOS AuthKit, you can now implement this protocol out of the box, giving AI tools a standardized, secure way to log into your application. Read the Auth.md docs, and watch its on-stage introduction at the MCP Night: Agent Night keynote.

‘Anthropic’s Safety Superpower’ 

Ben Thompson, in his weekly free column at Stratechery:

On one hand, I actually don’t begrudge Anthropic not wanting to help its competitors; on the other hand, what should be blisteringly clear is that Anthropic does not think that anyone else other than them should even be making frontier LLMs.

What makes this policy all the more remarkable is the fact that it was enacted only two months after Anthropic had that dispute with the Department of War: the latter wanted to use Claude for any legal use, while the former wanted more stringent controls around surveillance and autonomous weapons. What this degradation represented was both the capability and willingness of Anthropic to silently alter its models to achieve its policy preferences. In other words, Anthropic willfully validated some of its critics’ worst fears in terms of being a supply chain risk.

The broader takeaway from that previous episode, however, is that Anthropic believes that they are the ones who should have final say over how Anthropic is used; given that they think only they should be developing leading edge AI, they by extension think that only they should have final say over AI generally. When you further combine this realization with the company’s pronouncements about AI’s ability to conduct all economic activity, you realize that Anthropic’s leadership effectively wants to have power over everything and everyone.

Anthropic is best seen as a religious organization. Their employees are true believers in a cause, and on a mission. Perhaps every successful company has a religious aspect at its core — like, maybe, Apple’s is design quality and user-centricism, Microsoft’s is market share with no regard for technical or design elegance, Google’s is market share with high regard for technical elegance, and Meta’s is strip-mining the world’s social graph for profit. These companies tend to attract employees who believe in the company’s core mission, and the employees who believe tend to be the ones who thrive and rise within the companies’ ranks to positions of influence.

But Anthropic feels more like a real religion, where the core tenets must be taken on faith, and the priests (Anthropic employees) have a conviction about them. A religious fervor. If Apple gets too taken away by its cultural fervor for design, they do something silly like make a $20,000 solid gold Apple Watch. So what? If Microsoft or Google get taken away by their shared fervor for market share at all costs, they face antitrust remedies. A stifled market and abusive behavior from a monopolist isn’t good, but doesn’t end the world.

A religious fervor that believes the company is building god-like “super intelligence” that will dwarf human intelligence — and that only the company’s priesthood can be trusted to define, create, control, and gate access to it — is something else entirely. I tend to think the Anthropic true believers are all wet — that LLMs, amazing though they are, are not a path toward “super intelligence”. But, they used to be clearly behind OpenAI in technical capability, then caught up, and now with Mythos/Fable, they are clearly ahead. I still think they’re wrong about where this is heading, but I don’t think we can say we know they’re wrong.

Trump’s Name (Set in the Wrong Font, of Course) Has Been Removed From the Kennedy Center 

Jonathan Edwards reporting for The Washington Post:

President Donald Trump’s name is off the Kennedy Center.

Crews at the performing arts venue started removing it from the front of the building around 3 a.m., several hours after the center missed a federal judge’s two-week deadline to do so. The judge had ruled that the decision by the center’s board of trustees to rename it was illegal.

A perfect metaphor for the work ahead of us.


The Talk Show: Live From WWDC 2026

Recorded in front of a live audience at The California Theatre in San Jose on Tuesday 9 June 2026, special guests Joanna Stern and Nilay Patel join John Gruber to discuss Apple’s announcements at WWDC 2026.

Immersive 3D video with spatial audio: Available exclusively in Sandwich Vision’s Theater on Vision Pro, available on the App Store. The bandwidth-constrained immersive livestream Tuesday night looked cool; the on-demand version coming in a few days will look amazing.

Audio-only version: In the usual place, and wherever you get your podcasts.

Sponsored by:

  • DetailsPro — Design with SwiftUI anytime, anywhere: on iPhone, iPad, Mac, or Apple Vision Pro. Get one year of DetailsPro Premium for $26 (normally $59.99) with this link.

  • Flighty — The world’s best flight tracker and travel app. Now hiring one Senior Product Designer and one Senior Full-Stack iOS Engineer.

  • Finalist — A daily planner for iPhone, iPad and Mac, built on proven paper-based planning methods. Use this link to get six months free.

Watch on a big screen if you can (real, or virtual). All credit and thanks for the video production go to my friends at Sandwich, who, as ever, are nothing short of a joy to work with. 


Sweet Jeebus, MacOS 27 Golden Gate Removes the Dumb Icons From Menu Items

Perhaps the worst UI crime in MacOS 26 Tahoe was the inexplicable decision to add inscrutable, distracting icons next to every item in the menu bar. You will recall Jim Nielsen writing about it, rightly describing it as exactly the sort of thing that Mac users look down upon in platforms like Google Docs and Windows. You will also recall Nikita “Tonsky” Prokopov writing about it, illustrating that the bad idea wasn’t even implemented well, with different Apple apps using entirely different icons for the same menu items. You will also recall my linking to Nielsen (“I can tolerate being angry about UI changes Apple makes to the Mac. But I can’t tolerate being heartbroken.”) and to Prokopov (“The fact that Tahoe’s menu item icons are glaringly inconsistent and often utterly inscrutable is the fudge icing on a shit cake, but the real embarrassment is that the idea ever got past the proposal stage. No real UI or icon designers think this is a good idea. None.”)

Top third-party developers rightly rejected the design, adopting open source code from Brent Simmons to disable the default “icons in all standard menu items” behavior.

Wonderful news in MacOS 27 Golden Gate: the icons are gone. It’s like Tahoe’s menu item icons never happened. Prokopov noted it on Mastodon with before and after screenshots, and mentions that Apple has updated the Human Interface Guidelines accordingly:

Use menu item icons sparingly and with purpose. Icons allow people to find menu items more quickly, and help clarify what selecting an item does. Use an icon to highlight the most common actions and key features of your app, file system locations, connected devices, visual concepts like rotating or flipping an image, and user-generated content like folders and documents. Don’t display an icon if you can’t find one that clearly represents the menu item.

This updated advice in the HIG is perfect. Screenshot:

Screenshot from the updated HIG, with illustrations of menus with and without unnecessary icons.

MacOS 26 Tahoe — across every Apple app on the system — is a living example of the updated HIG’s “what not to do” example illustrations (including the second section about groups within a menu). If you’re stuck using Tahoe until Golden Gate arrives, recall this tip to alleviate the problem to some extent.

This is my favorite news from all of WWDC this week. I mean that. In a small way I mean it because I so loathe this aspect of MacOS Tahoe. But in a large way I mean it because it’s proof that the rot has been rooted out of Apple’s software design team. I don’t know if all the untalented hacks are gone, but the untalented magazine-designer hacks with clout and influence all left with Alan Dye. I’ve chatted with a few people from Apple’s design team this week and they’re all loving the work they’re doing and the direction they’re taking Apple’s platforms. Backtracking on these idiotic menu item icons was a necessary first step.