The Talk Show

‘The Pogue Feature’, With David Pogue

Wednesday, 18 March 2026

Special guest David Pogue discusses his excellent and amazingly comprehensive new book, Apple: The First 50 Years.

Sponsored by:

• Notion: The AI workspace where teams and AI agents get more done together.
• Squarespace: Save 10% off your first purchase of a website or domain using code talkshow.
• Factor: Healthy eating, made easy. Get 50% off your first box, plus free breakfast for 1 year, with code talkshow50off.

Transcripts: Unofficial but surprisingly good.

Links:

• “[Apple: The First 50 Years]” official website.
  • Hardcover:
    • Amazon
    • Bookshop.org
  • E-book:
    • Kindle
    • Apple Books
• Photo of Sculley and the other white dude in suits on his executive team, circa 1993, from page 251. (My son Jonas quipped that they look like the executives from the company that made Robocop.)
• The “Apple at 50” event David hosted at the Computer History Museum earlier this month.
• The similar event David hosted two years ago, to commemorate the 40th anniversary of the Macintosh.
• Matt Neuberg, back in 1998 (!), reviewing Conflict Catcher for TidBITS, with mention of the user manual.

This episode of The Talk Show was edited by Caleb Sexton.