Small Print

Charles Arthur:

Noted in passing: advert for the Dell XPS-15, containing the phrase

Finally, the power you crave in the thinnest 15" PC on the planet*.

Wow, the thinnest? But wait, what’s the asterisk?

Small print time: “Based on Dell internal analysis as at February 2011. Based on a thickness comparison (front and rear measurements) of other 15" laptop PCs manufactured by HP, Acer, Toshiba, Asus, Lenovo, Samsung, Sony, MSI. No comparison made with Apple or other manufacturers not listed.”

Maybe they should call it “thinnest-plus”.

β˜… Wednesday, 25 May 2011

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