By John Gruber
Work at Atoms. Make the best shoes ever.
Any high-profile situation where you need to look your best is a good time to wear your DF t-shirt. One highlight from last year came when reader Josh Dickens wore his DF shirt to a taping of the Food Network’s “Bobby Flay’s Throwdown”. Another all-time favorite was Eric Case taking his DF shirt to the 20,000-foot peak of Stok Kangri in the Indian Himalayas.
Here’s another example. Let’s say you’re a successful screenwriter who has written and directed a film that’s playing at Sundance. What do you wear for the promotional photos? John August wore his DF t-shirt.