By John Gruber
Black hole takes your money.
MailChimp makes you money.
Peter-Paul Koch (a long-time, highly-regarded expert on web standards and rendering engine compatibility), argues forcefully that developers who wish to write software for the iPhone should skip the App Store and write iPhone-optimized web apps instead. His essay, perhaps because it is so strongly-worded, seems to have polarized the responses. The truth, as usual, lies somewhere in the middle.
His piece is definitely worth reading, and his primary point is true:
In order to release an iPhone application without having to submit it to Apple’s insane App Store process, developers could just use Web technologies and create Web apps instead of native apps.
iPhone web apps are not in any way restricted by Apple. And I think he’s correct that the technique is currently under-utilized, and it’s a huge benefit to developers that such apps should also work just as well on Android and WebOS, with minimal additional work.
I reviewed the apps I have on my iPhone, and most can be released as a Web app right now. The exceptions are complex games that are both graphically and programmatically intensive, and apps that depend on device functions such as the accelerometer or GPS.
As I said, Safari supports geolocation, and maybe Apple is working on other device APIs. That would solve all problems for the second category. Complex games will remain very hard to release as a Web app in the near future.
Still, the graphically simple games such as sudoku and chess, the interactive shopping lists, the dictionaries and bible citation apps, the beer appreciation apps, the firmware Yahoo weather app, and most importantly all social network clients could have been written as a Web app without any loss of quality whatsoever. (Most have fairly little quality to lose in any case.)
I don’t know about “social network clients” in general, because I don’t use many social networks. But I do use two of them heavily: Twitter and Flickr.
There is no way anyone could write an iPhone web app that works as well or feels as good as any of the top native iPhone Twitter clients. You can make an iPhone Twitter client as a web app. You can even make a good one. In fact, Dean Robinson did — it’s called Hahlo. It’s a good iPhone Twitter client. It’s a web app. It’s also slower, less graceful, and less useful than any of the popular native iPhone Twitter clients.
With Flickr, it’s even worse. For just viewing existing Flickr content, Flickr’s own m.flickr.com web site is great. But you can’t write an iPhone web app Flickr client that lets you upload new photos or videos. It isn’t technically possible, because iPhone web apps don’t have access to the device’s image library or the camera.
The argument that you can make iPhone web apps that are “good enough” misses the entire point of iPhone apps — the entire point of the iPhone itself, even — all of the things that drive Twitter users to pay $3, $4, or $5 for apps that do the same things that can be done for free by loading Twitter’s web site in MobileSafari. “Good enough” is not good enough on the iPhone.
There’s a serious dog food factor at play. Apple’s own apps for the iPhone OS are written using Cocoa Touch. The only iPhone web app I can think of from Apple is the RSS reader at reader.mac.com, and the domain name alone tells you just how important that app is to Apple.
Koch writes (childish Jesus-caps on the pronouns his):
Apple’s original plan for iPhone development was to use Web technologies. This plan caught both Mac developers and Web developers by surprise because it was totally unexpected.
The plan failed. Jobs Himself ordered His developers to create Web applications with Web standards, but a deafening silence ensued. Then He hurriedly thought up the App Store. Too hurriedly, as it now turns out.
I can’t prove that this isn’t true. But my theory has always been that Apple’s initial “sweet solution” for third-party iPhone development — to just write web apps — was never intended as a long-term solution. I think the plan was always to allow native Cocoa Touch development eventually, and I don’t think there was anything rushed about it. The delay between the debut of the original iPhone and announcement of the SDK was, I think, simply due to the SDK not being ready in June 2007. Everyone who followed iPhone OS 1.x jailbreak development noted that the Cocoa Touch APIs changed significantly between iPhone OS 1.0 and 2.0.
But the best proof is what I pointed out above: Apple itself created almost no iPhone web apps. Successful iPhone developers don’t just want to write software that works on the iPhone. They want to write software for the iPhone that’s just as good as Apple’s. Today that means using Cocoa Touch and the native SDK.
When you write a Cocoa Touch app for the iPhone, you’re not starting from scratch. You’re starting with the Cocoa Touch framework. As Faruk Ateş astutely points out in his response to Koch, to discount the framework is to discount everything that sets the iPhone apart as a development platform. Not only are native iPhone apps faster and more capable than their web-app equivalents, but they’re easier to write.
But even then, iPhone optimized web apps in this hypothetical future would still lack the commerce features provided by the App Store. Web app developers can charge for subscriptions to their software, sure — but it would be difficult to match the App Store in terms of the “just click ‘Buy’ and type your iTunes password” experience. ↩︎