By John Gruber
Flatfile: Never format messy spreadsheets again.
I’ve noticed over the past year that Siri is getting faster — both at parsing spoken input and returning results. I use iOS’s voice-to-text dictation feature on a near-daily basis, and it’s especially noticeable there. I’ve been using a Moto X running Android 5.0 the past few weeks, so today I did a side-by-side comparison between Siri and Android’s Google Voice Search, asking both the simple question, “What temperature is it outside?” Both phones were on the same Wi-Fi network. Siri was consistently as fast or faster. I made a video that shows them in pretty much a dead heat.
My point here isn’t “Siri is better than Google Voice Search”, or even “Siri is as good as Google Voice Search”. Once you get past the superficial level, they’re different enough that it’s hard to make a blanket one-is-better-than-the-other comparison. I’d even agree that Google Voice Search is better at many complex queries, and, further, that “What’s the temperature?” is a very simple question.
But: it’s a question I ask Siri almost every day, before I get dressed, especially during winter. I want to know whether it’s going to be just plain cold, or really fucking cold. When Siri debuted in 2011, it was often (usually?) relatively slow to parse your spoken input, and slow to return results. Your mileage may vary, but for me that just isn’t true any longer. Siri has also gotten much, much better while on cellular networks. Part of that is surely that LTE networks are maturing, but I suspect part of it is Apple’s doing as well.
Nor is my point about which service presents the information in a more attractive or useful layout. My point here is simply this: Siri is noticeably faster than it used to be. Even just a year ago, I don’t think Siri could have held its own with Google Voice Search pulling information like the current temperature or sports scores, but today, it does. Apple has clearly gotten much better at something everyone agreed was a serious weakness. Two years later, I don’t think “Google is getting better at design faster than Apple is getting better at web services” feels true any more.
After I posted that video to Twitter, DF reader Steven Op de beeck made an overlay showing his results in Belgium. Outstanding Siri performance.
Here’s a Storify collection of just about every response to my “Just me, or is Siri getting a lot faster?” tweet.
My 2010 piece for Macworld, “This Is How Apple Rolls”, on the company’s pattern of steady, iterative year-over-year improvements to its products, seems apt.
I think this is a case that shows how important first impressions are. Quite a few of the responses I got on Twitter were along the lines of, “I don’t know, I gave up on Siri years ago.” No product or feature is ever perfect when it debuts. Quite the opposite, brand-new products/features usually debut needing numerous obvious improvements. But, ideally, they should debut on the right side of the “good enough to engender affection” line. The original iPhone had no third-party apps, EDGE networking, and lacked copy-and-paste. But we loved it. Siri, I think it’s clear in hindsight, debuted on the wrong side of that line. It’s harder to change a negative perception than it is to create a positive one from a blank slate.
Lastly, a rather obvious but important observation: Improvements to Siri across the board — reducing latency, improving accuracy, increasing utility — are essential to the success of Apple Watch. And — given the previous note on first impressions — it’s pretty important that Siri integration on Apple Watch work well right from the start. Apple will find itself in a deep hole if voice dictation via Apple Watch gets saddled with an “Egg Freckles”/”Eat up Martha” reputation.