By John Gruber
There’s a part of me that loathes posting self-promotional stuff here on Daring Fireball. There’s another part of me that wants to sell ads and keep this thing afloat, and knows that I sell more ads when I periodically mention that there are ads for sale.
Right now there are three ways to sponsor my work:
Weekly sponsorships. I just updated the public-facing schedule, and there are a few openings in the coming weeks. And, this very week remains open (long story short: last-minute cancellation). Given that it’s already Wednesday, the remainder of this week could be yours for a substantial discount. Get in touch.
These weekly sponsorships have been the number one source of revenue for Daring Fireball ever since I started selling them back in 2007. They’ve succeeded, I think, because they make everyone happy. They generate good money. There’s only one sponsor per week and the sponsors are always relevant to at least some sizable portion of the DF audience, so you, the reader, are never annoyed and hopefully often intrigued by them. And, from the sponsors’ perspective, they work. My favorite thing about them is how many sponsors return for subsequent weeks after seeing the results.
Display ads. These are new — my little homegrown replacement for The Deck (R.I.P.). I’ve been selling these since last summer, but I don’t think I’ve mentioned them enough here. Right now I’m selling spots for March for $3,500. I don’t have a landing page to promote them, but if you’re interested, get in touch. (You can also buy both a weekly sponsorship and a display ad and get a discount.)
Sponsoring The Talk Show. This is something I seldom mention here on Daring Fireball, but I think sponsoring The Talk Show would be a great opportunity for a lot of the same services and products that sponsor the website. I love the regular sponsors of the show — and the fact that so many of them return repeatedly speaks well to the results they see. But I would love to get some more variety into the list of sponsors for the show. I don’t sell these myself, but if you have a product or service you think would be of interest to The Talk Show’s audience, get in touch with Jessie Char at Neat.fm. We still have a few openings for the remainder of Q1, and first-time sponsors are eligible for a rate below the listed price of $4,000 per spot.