The Names They Call Themselves

Tuesday, 27 January 2026

Jonathan Rauch, writing for The Atlantic, “Yes, It’s Fascism” (gift link):

Until recently, I resisted using the F-word to describe President Trump. For one thing, there were too many elements of classical fascism that didn’t seem to fit. For another, the term has been overused to the point of meaninglessness, especially by left-leaning types who call you a fascist if you oppose abortion or affirmative action. For yet another, the term is hazily defined, even by its adherents. From the beginning, fascism has been an incoherent doctrine, and even today scholars can’t agree on its definition. Italy’s original version differed from Germany’s, which differed from Spain’s, which differed from Japan’s. [...]

When the facts change, I change my mind. Recent events have brought Trump’s governing style into sharper focus. Fascist best describes it, and reluctance to use the term has now become perverse. That is not because of any one or two things he and his administration have done but because of the totality. Fascism is not a territory with clearly marked boundaries but a constellation of characteristics. When you view the stars together, the constellation plainly appears.

Rauch goes on to describe that constellation clearly and copiously, with evidence. I agree, wholeheartedly, with his conclusion that “If, however, Trump is a fascist president, that does not mean that America is a fascist country.” The shoe fits, however tightly.

But there’s a problem that’s been gnawing at me ever since the 2.0 Trump Administration began. The entire premise of Rauch’s essay — the issue he changed his mind about — is that it’s contentious to describe people, let alone an entire political party or government, as “fascist” or “Nazi”. With only the most extremist exceptions, it’s a broad cultural value — a shared global value, not merely an American or western one — that the Nazis and Fascists were abominable. Also, they were losers, and their complete and total destruction was celebrated around the world. Hitler shot himself, hiding in a dingy filthy bunker. Mussolini was summarily executed and his body strung up in a public square in Milan. Hirohito surrendered unconditionally and lived his remaining days in quiet shame and infamy. No matter how apt the definition of fascist fits the Trump regime, they themselves reject the term, as they do not see themselves as being on the wrong side, and the definition of fascism is that it’s wrong. And they (exemplified by Trump himself) have a deep-seated psychological aversion to being seen as losers, even when it is as plain to see as the sun that they have lost — and no one denies that the Fascists and Nazis lost, bigly.

We call Benito Mussolini’s regime “fascist” because he coined the term. His political movement was literally named the Fascist Party. There was no debate whether Hitler and his regime were Nazis because that was their name. “Fascist” and “Nazi” weren’t slurs that were applied to them by their political or military opponents. That’s what they called themselves, and their names became universally recognized slurs because the actions and beliefs of the Fascists and Nazis were universally recognized as reprehensible and evil. And because they lost.

Our goal should not be to make fascist or Nazi apply to Trump’s movement, no matter how well those rhetorical gloves fit his short-fingered disgustingly bruised hands. Don’t call Trump “Hitler”. Instead, work until “Trump” becomes a new end state of Godwin’s Law.

The job won’t be done, this era of madness will not end, until we make the names they call themselves universally acknowledged slurs.

“MAGA” and “Trumpist”, for sure. “Republican”, perhaps. Make those names shameful, deservedly, now, and there will be no need to apply the shameful names of hateful anti-democratic illiberal failed nationalist movements from a century ago. We need to assert this rhetoric with urgency, make their names shameful, lest the slur become our name — “American”.