Smart advertisers love podcast ads, for the same reason they like sponsoring Daring Fireball: The content is awesome, and the ads work well.
Midroll represents more than 140 podcasts, including The Nerdist, WTF with Marc Maron, Comedy Bang Bang, The iMore Show, Relay.fm, and Neil deGrasse Tyson’s Star Talk Radio.
And we have research proving that podcast ads work. For example, 63% of our listeners say they bought a product or service after hearing it advertised on a podcast. Learn more in our undeniably awesome, illustrated whitepaper — our listeners are affluent, well-educated, and eager to buy the things you have to promote.
97% of first-time Midroll advertisers come back again. Mention Daring Fireball when you contact us, and we’ll take 10% off your first campaign.
This RSS sponsorship ran on Monday, 27 October 2014.