Apple.com Design Timeline

Alex Taylor:

That’s the power of branding, folks. And Apple has mastered it, more than any other company today. And it’s no more evident than it is in their website. In just two years they pulled a complete 180, going from a homely, geeky niche to mainstream and downright sexy.

Thanks to the good ol’ WayBack machine, the makeover has been chronicled. And boy is it interesting.

(Via Anil Dash.)

★ Monday, 30 August 2004