Apple v. Apple

Business Week Online’s Alex Salkever with a look at the Beatles’ lawsuit against Apple:

This time the outcome is far from a lock for Apple Corps. Make no mistake: There will be a settlement. No one benefits from pushing a case all the way through a full trial and appeals because the costs are prohibitive. But analyst predictions that the case could cost Apple Computer hundreds of millions of dollars in settlement payments, even the use of its own name on music products, are way out of line.

★ Thursday, 30 September 2004