Steve Jobs Unveils Apple Mini Stores

Jason Snell and Jim Dalrymple for MacCentral:

At a private viewing at Stanford Shopping Center in Palo Alto, Calif., Apple Computer Inc. on Thursday unveiled a new 750-square-foot “mini” design for its retail store. The first six stores using the design, which Apple CEO Steve Jobs — in his first public appearance since cancer surgery — described as “designed to be small, and cool because [they] are small,” will open this Saturday.

The design is striking. Very Kubrickian. Also striking is this tidbit:

Products in the new stores are half iPod related, half Mac related, according to Jobs.

Thursday, 14 October 2004