Sony Creates New Division to Compete Against Apple

The Asahi Shimbun:

Shamed but not yet defeated, Sony Corp. says it can no longer sit back and watch as Apple Computer Inc. gives it an ignominious beating in the markets for portable digital audio players and online music download services.

To that end, Sony has established Connect Company, a division exclusively tasked with developing products and services to rival Apple and its immensely popular iPod players and iTunes Music Store service.

(Via Signal vs. Noise.)

★ Thursday, 30 December 2004