New York Times Article on Apple’s Genius Bars

Katie Hafner reports:

In an age when human help of any kind is hard to come by, the eight or nine Geniuses on duty at any given time here are a welcome anomaly.

In fact, go to any of the 102 Apple-owned retail stores in the world and — if you are willing to wait — you will be treated to what is an increasingly rare service: free face-to-face technical support.

★ Thursday, 27 January 2005