Sony Paying $25,000 Per Month to Sponsor New Weblog

Sony is paying $25,000 per month for exclusive sponsorship rights to LifeHacker, a new weblog in Nick Denton’s Gawker micro-media empire, edited by Gina Trapani. Holy crap, that’s a lot of money.

See also this article in AdAge with more details, but which requires you to register for a free account to read it.

★ Monday, 7 February 2005