With Flash Walkman, Sony Takes on iPod Shuffle

Reuters:

The cheapest models, which come with a 256MB flash memory chip, will start at $90 and run up to about $200. The electronics conglomerate hopes that pricing will address complaints that its products are overpriced.

Fat chance of that, given that you can buy an iPod Shuffle with twice the storage for only $99. Apple is just kicking Sony’s ass here.

[Updated March 9: The wire services originally reported the 256 MB Walkman was going to cost $132, not $90. Here’s the correction from the AP. These new flash-memory Walkmen still compare poorly against the iPod Shuffle, however.]

★ Tuesday, 8 March 2005